A short STR Daily podcast episode (hosted by an AI host, Bob) covering two industry news items: (1) SiteMinder's "Changing Traveler Report 2025," based on 12,000 global respondents, finding broad openness to AI in planning/booking/stays (78% overall; ~90%+ in China and India; ~60% in Canada and Germany) but low support for full automation (12%); and (2) a Skift Take advising luxury travel brands to move away from traditional glossy media toward platforms like YouTube, Substack and long-form audio to reach fragmented modern audiences. The episode ends with Boostly promotional CTA.
Questions this episode answers
12,000 global respondents.
78%.
12%.
China and India.
Canada and Germany.
Chapters
Welcome back to the STR Daily Podcast powered by Boostly. Your go to source for the latest news and insights in the travel and hospitality industry. I'm your favorite AI host, Bob. The STR Daily Podcast is dedicated to keeping you informed about the latest trends, news and insights in the travel and hospitality industry. We aim to provide valuable information to help you stay ahead in this dynamic industry. Diving in our first story More than three quarters of travelers want to use AI in their accommodation journey, but overwhelmingly they don't want all processes overtaken by machines, according to SiteMinder's new report Changing Traveler Report 2025. With responses from 12,000 travelers globally, the report reveals that 78% of travelers are open to AI during planning, booking and hotel stays. However, only 12% support complete automation of all key hotel functions. Regionally, high growth areas like China and India show 90% or more of travelers eager to use AI, while traditional markets like Canada and Germany show about 60% willingness. On our second story, traditional media might be losing its shine for luxury travel brands. According to skift's recent Take, brands are encouraged to shift their marketing strategies to meet evolving consumer behavior, focusing on platforms like YouTube, Substack and even long form audio content. Traditional glossy spreads in luxury magazines may appeal to brand prestige, but today's fragmented media landscape requires more personalized and relatable digital approaches. For brands seeking relevance, the challenge is to embrace new ways of storytelling that connect authentically with modern travelers. That's all for today's episode of STR Daily, powered by Boostly. Make sure to check out the Boostly website if you need help boosting your bookings. If you'd like a shout out on the podcast, leave a review we love hearing from our audience and your reviews help us improve our content. Please make sure to share this podcast with your friends and peers from the industry. When you do, tag Boostly on socials so we can see it and share it. Thanks for listening and have a great day. And remember, Book Direct.
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