The STR Investment Calculator To Kick-start Your Investments
6 Sept 2023 · 37 min
Jeremy Werden built BNB Calc, a mobile tool for analyzing short-term rental deals. He started with boat rentals and co-hosting before scaling to multiple Airbnb properties. The app helps investors underwrite deals, raise capital, and share opportunities with partners.
Chapters
Okay, thank you for tuning in to the podcast. We're also going live out on Facebook as well. So if you're live with us on Facebook, please pop a comment on where you're watching from or listening from. You're listening to the Boostly podcast. This is the podcast that gives hosts the tools, the tactics, the trainings, and most importantly, the confidence to go out there and get more direct bookings. My name is Liam Carolan. I'm Mark Simpson's co host and tonight we are doing the Spotlight series which shines the Boostly spotlight on people, services and businesses that you need to know about as a short term rental host. Today we've got Jeremy Weirden from BNB Calc. He is also a short term rental investor and a real estate investor. I'm excited today to dive into what his product does and to find out more about his business. So thank you very much and welcome along.
Jeremy, Liam, thank you for having me. Excited to be here.
So if you could introduce yourself where in the world your business is based and anything else you'd like to share with us.
Yeah, so I live in New York City, usa. However, none of my actual real estate or short term rental properties are here. So I'm from North Carolina and that's where I started. I actually initially just kind of give you a little context on my background. I graduated from school in 2019. I was working for a private equity startup in New York City. And then In March of 2020, Covid hit. The world changed. I moved home and I was a little bit bored and restless and also had some concern about my financial situation and my and my salary. It actually got cut at the beginning of COVID so I needed to create my own business. And initially I actually, I don't know if you guys in the UK watch the Ozarks on tv, but I was watching that show and which is about growing businesses on a lake in Missouri and there was a lake close to me in North Carolina that I thought I could start a business on and I did. I started a boat rental business. So I really ventured into short term rentals initially through a boat rental operation on a local lake. Different people who are renting boats were either looking at buying houses or may have already owned them and just kind of got into conversation about helping them rent their properties out on Airbnb and other short term rental platforms. So I initially started on Airbnb as a co host. I used the rental arbitrage method. I have bought properties, I've purchased eight to this point and I Have, you know, pooled money from investors in order to buy those properties. I have an Airstream camper that I've put up on Airbnb, which I consider, quote, unquote, glamping. And I have developed software that helps Airbnb investors around the world underwrite deals, do quick pro forma financial analysis, and get an understanding of what the revenue and expense variables are that will help them, you know, help them either be successful or at least know, hey, this actually doesn't look like, you know, it'll be a successful opportunity.
That's really cool. I mean, there's a lot of strings to that bow, isn't there? And the first one I really want to dive into is, is the calculator. Because I know there'll be a lot of listening to this. Who is thinking, well, you know, they're either looking to get into short term rent or perhaps they've already got a few properties, considering others. What does the calculator, I guess, what, what benefits does it bring the end user, how can they use it and what makes it different from, I mean, some of the calculators? There's, there's things out there. What, what makes it unique?
Yeah. So let me give a little context. So when I started, I did not have a lot of money. I actually put all my money into, into boats. And I wanted to buy properties. I wanted to get into Airbnb. I was doing, you know, I was managing other people's properties, I was doing some arbitrage. But I really, I really wanted to buy. And in order to buy, I needed money. So early on I had to do like pretty, I don't want to say sophisticated because, but just I had to do, you know, pro forma financial analysis. I had to underwrite properties and I had to make sure that they were going to be successful, successful deals. And I'd send them to investors. I descend that to banks. I just needed everybody online to give a 23 year old money. So that's what I did. I, I did a lot of models, a lot of spreadsheets and did it that way. And I was just like, honestly, this spreadsheet is just not there. There can be a better tool than this. A lot of the data that I'm pulling from is online. There's a lot. There's short term rental data providers, there's, you know, real estate tax data providers. There's a lot of information I can get online. And at the way I'm doing it, I'm just copying and pasting to a spreadsheet which I can't really do on my phone. I have to be sitting down at a computer and, you know, I'm, I'm 26, but if I can do something on my phone, I'd rather do it on my phone like some other people. So really we built a mobile first application that makes it easy to run the numbers on an Airbnb short term rental investment opportunity.
That's cool. And especially, I mean, there's a lot more people now moving into management or like looking for investors and that side of things. So this tool can really help them with, with assessing and like you say, just, just seeing what opportunities are on the market. What is your history? So is this something that came along because you used it first? Is this how that's been developed? And if you take us back to those early days in the first few deals, how has things changed from then to. If you had this calculator now?
Yeah, so initially. Exactly. You hit the, you hit the nail on the head. Built it for myself and my team because the issues we were having is I send something to an investor, I have to send them a spreadsheet and then I have to, you know, I have to email to them, I have to then hop on a zoom to walk them through the spreadsheet. It was just an, it was a tedious process. So now I can just send him a share link on my phone. So I can just text an investor a share link. They can click it, they can see. It's super readable. Gives you a really good idea of what, you know, the return profile and really the, again, the revenues, expenses, all that good stuff. So that was a huge pain point for myself was just because I had been running the numbers on so many deals and I'd been, I thought that method of sharing these opportunities with investors was just really bad. So, yeah, it was a pain point that I felt myself. But I did kind of know that I believe other people will have this pain point too. I don't think I'm alone in this. And it's definitely proven true. And again, that's probably more so just like individual understanding of, of again your revenue, expense items and ultimately where your profit's going to come. That's something that if you're a diligent investor, if you're getting an Airbnb, you should do. And like, I'm not going to tell you to use my tool or use a spreadsheet, do whatever you want, but you should do that in the first place if you want to do it the easiest and best, you know, quickest way, best way possible use, use BNB Calc. But investors everywhere, like, you need to run the numbers on any investment opportunity and understand, I, I just say, I put the emphasis on, just understand what the variables that go into the investment are and what they mean.
Do you think there's a big gap still in the market between the kind of real estate apps where you can purchase properties and the gap between people who are purchasing properties or looking for properties for short term rental? That there's kind of the marrying up of kind of average daily nights and the income you can make for short term rental versus the standard, hey, here's the real estate, you can buy it for this much. Do you think there's still that gap to be bridged?
Oh, 100%, 1,000%. I mean, I even see people who are in short term rentals in Airbnb and they don't really understand, understand things. And like, I know I go to conferences and I talk to a lot of people, like a lot of people don't when they buy something. And this could, you know, be a long term rental. This could be a commercial property or an Airbnb. They generally just have like one qualitative factor that made them think it was good. Or like a lot of times I hear, oh, my realtor told me this would be a good investment because the area is good, because this is a good market to buy in, quote, unquote, a good market. And I'm like, that's all you, you did, you, you, you saw, or maybe you saw that some social media influencer purchased a property in, you know, the Smoky Mountains. Or, you know, if you look, if you follow me, you find the lake I, I bought several houses on and just automatically assume that it's a good place. Like, people don't really look at the quantitative. They more look, you know, the qualitative is, is easier. And that's how people get in trouble, is because again, they just don't understand the variables that go into being successful at this.
You mentioned that you've used some of these numbers to, to gain investors. And I know there's something which a lot of people listening are going to be interested in. Can you talk us through kind of the process of how you've done it in your business, what worked for you, where you've got your kind of spreadsheets, but how do you convey that to investors?
Yeah, definitely. And again, the context for me is, you know, I was, I was young, I wanted to get into this game. I wanted to Buy real estate. I wanted more Airbnb listings. And I lacked two things. A, I lack money. I mean I, I needed to. Every dollar I put into something needed to print $10, you know, I couldn't, I couldn't put a dollar in and get two cents back. B, I lacked financing. I didn't even have a credit card until I was 21 years old. So not only did I lack actual cash, I lacked financing. I couldn't get loans for properties. So I had to not only leverage other people's money, but I had to leverage other people's financing. And that meant getting someone on board to like sign on to a loan. You know, having someone give you cash is one thing, but having someone essentially, you know, be, be a mil. Be essentially like a facilitator between someone else and a bank, which is what I was. That's a process where you need every, like, you need just good communication, good resources, investment criteria, investment pitch, materials, pro forma, financial analysis. Like that's, that's imperative to again, not only investors, but also the financing necessary to fund these investments.
Do you still have your short term rentals then? So as that business increased in size as well?
Yes.
Yeah.
Oh yeah.
What does that look like today?
Yeah, So I have 20, 25 Airbnb listings. They pull in well over a million dollars or over a million dollars. I have a boat rental business still. I have seven boats. So yeah, my short term rental operations are in the seven figures. I, that allowed me to quit my job, that allowed me to go full time, that allowed me to commit myself to developing software, BNB Calc, and really spending my time on pursuits that I enjoy. That allows me to post social media, which I actually have a couple hundred thousand followers on social media now. So yeah, the Airbnbs in my portfolio is what, what gave me freedom.
That's amazing. And it's so impressive as well. I mean, I wish I knew this stuff. You know, I'm many years into, into this journey before I even got my first short term rental or even new short term rental. So I wish I knew at your age what you know now, which I.
Wish I knew when I was two years old, which I knew earlier.
It's a game changer, isn't it? So I'd love to talk about some of the tools you use within your short term rental business. The 25. What kind of tech do you use in your business? Obviously BNB Calc, but what kind of tools do you use in the day to day running and I guess what would be your Top tips for, for the people listening.
Yeah, So I use property management system, channel Manager. So all your listings, whether they be on vrbo, booking.com, expedia, Airbnb, all in one place. Automates calendar scheduling with your cleaners so you don't have to text them when they need to come to a property. Also allows my virtual assistants to send the messaging to guests. So pms, huge dynamic pricing software is obviously important. And then that next stage for me and something I should have definitely done earlier. And I know, I guess you'll, you'll like to hear this, but is a direct booking website is definitely, I would say, is more important now than ever before. And definitely I see myself and I see other credible investors really, in the last, I would say six months, a huge push to direct booking platforms.
So important. And again, we haven't asked you to say that at all, have we? But it's a case of Mark didn't.
Try to sell me at all on any. Like, he literally didn't try to sell me, which is maybe why I'm on here on Today and why I like him so much.
It's not his style. At the end of the day, it's the great thing about hospitality, just sharing good information. And at the end of the day, if we can make some of that margin that the OTAs take from us and take back a little bit more control of our own land, as Mark says, then it just makes sense. Right? Which is, which is cool. So what would you go back and tell yourself if you could go back to 2019? What advice would you give yourself if you could, you know, in terms of. To either speed up your journey, which is quick anyway, or just to push your journey faster down the. Down the line.
Yeah, that's a good, that's a good question. And I mean, if I was going to go back, you know, 10 years, I'd say get a credit card, Jeremy. Like, get it as early as possible, start building credit history. Because I now have great, you know, financing. Like, you know, I've had a couple of years of, of credit history. So, like, you know, I can go and get a ton of, you know, credit card, credit card money that I can use. I'm actually, I've never, I purchased eight properties. I've never actually financed one myself. It's always been other people's financing or commercial, commercial loans. So that being said, I just didn't know about anything about that world. And that's the world I've gotten into. And in hindsight, I mean, I would have gone bigger. I mean, I went pretty big. I can't say that I didn't, but there were times, like, I had a couple deals that like, I was really, really, really confident about, but I, like, I just hadn't, you know, I hadn't done deals before. So, you know, I was like, maybe there's some variable that I'm, I'm not thinking about. And like, just like, for example, there was a house that we had under contract for 470 grand. This would have actually been like my first real, like pool capital from a lot of different investors deal. And that same house is on the market today for three and a half million a little over two years later. Granted, you know, being on the market and selling are two different things, but I just, like, I was, I had a lot of conviction and I did act on it, but I should have just. I should have acted more on it. I should have done more. Like, I was, I knew it was going to work and I was, I was so confident and I could just like, see, you know, the numbers made sense to me, but I feel like I didn't have like a little bit of, you know, risk. I felt that there was some risk. And now in hindsight, I'm like, dude, there was, at least to me, like, there's really not a lot of risk. Like, the, the numbers were there. You can figure it out.
Yeah. They say hindsight is a, is a beautiful thing, isn't it? And ultimately, you know, it's easier when looking back to see the mistakes, isn't it? And there's always, I'm sure people listening can relate because there's always deals and opportunities which you just go, yeah, that didn't quite make sense at the time. But looking back, I should have done it, you know, 100% or even if it did make sense, but was a bit risky, you know. Yeah.
Or, or just for context, like I do Airbnb Arbitrage where I rent properties from landlord and I rent them out as furnished short term rentals. And had I, you know, really developed my credit profile earlier, like, the opportunities we saw in 2020, I mean, they're still good and, you know, I can still make money, but like, there were some insane ones I could have done then and I wouldn't have had to like, even have a partner. I could have just had my, you know, commercial business credit card and that would have allowed me to scale a portfolio a lot faster. But I just didn't have a credit card until, you know, a year or two before, which so and hindsight's 20 20.
Definitely. And you know what, it's one of those things where I look back to some of the deals I could have got during the pandemic, which obviously would have been risky then, but the relationship it would have built. And also it wasn't that risky looking back. And that is one of those things where they say Warren Buffett is a quote, isn't it, to be brave when others are afraid at the end of the day. Because that is one of the things where you do just have to be really brave in all business, don't you?
And really be fearful when others are greedy or be greedy when others are fearful.
That's it. I was butchering it. But yeah, yeah. And yeah, it's just so true, isn't it? It's just very true.
Quick break from the podcast to let you know that the two boostly books that we brought out, the book Direct Playbook and the book Direct Blueprint are two of the top rated and the best selling in the hospitality category on Amazon for just two pounds. You can grab both of those books right now the foundations and the structures that you need to put in place is in the blueprint. And then for 101 marketing tactics that is in the Playbook. So go and grab a copy on Amazon now just type in Book Direct Playbook or the book Direct Blueprint and we'll see you on the other side.
So Obviously you've got BNB calc, you're doing your social media, you've got the 25 units. Do you, who do you have in your team to help you with, with all this within the short term rental part of the business?
Yeah. So at this point I have probably have like technically so I have several different, like what I would call operating businesses. But I also, you know, I have partnerships on different properties. So I definitely have like a pretty complicated web at this point. But I have actually. So I, when I started doing social media like a friend of mine reached out to me who wanted to get into the short term rental game, Blake and I actually kind of just helped him early on, like helped him grow his portfolio, taught him everything I know. And he since now is a 13 listing portfolio and he has joined me as kind of like my head of operations also. You know, I, I do now, you know, beyond just my friends, like you know, if someone wants to hit me up and say hey Jeremy, can you help me be good at this? You know we do, we do offer that. So he, he's a partner on that and obviously Someone who can speak to the system works and on the calculator I have a co founder, Parker, who's credible web developer, tech savant. So I have different partners kind of on that business level and then on operations level, have a team of virtual assistants, obviously have local cleaning crews, handymen, you know, we have our local boat rental operators, but yeah, and then we have our virtual assistants in, in the Philippines.
That's cool. That's cool. And if somebody listening to this, because there will be a lot of people listening to hospitality where, you know, it can be tough. It's Easter at the moment. So there's a lot of as we record this. So there's a lot of people. I've been sent a few messages today, you know, struggling with, with some of the operational needs of hospitality. What would you say to somebody? What advice would you have for somebody who is either looking for, you know, business partner or staff members? How do you go about building these relationships and building a web as you described it?
Yeah. So if I'm going to break that down and let's say I think partners was the first thing you said there. Early on I knew that I needed partners. I knew that again I had resource constraints, money being the number one thing and you know, you could time whatnot was important too. But the partners I picked early on to do deals with, I was like, I want to do this with folk who I will do more deals with. Like who, like I'm not trying to just like do one property and have it be some like happy, happy go thing. I want to, I want to, I want to take, I want to hit the ball out of the park. Like I want to, I want to grow this. So early on that was my criteria was who am I gonna, who am I gonna do more deals with? And that, you know, for the most part I was right. And then for the times where folk weren't really interested in, you know, doing more things and maybe they just wanted money bottom out, you know, which is totally fine. Every, everybody's happy there. But that was my criteria for me. Every. It might be different for somebody else who brings things to the table. I don't have. And then who will help me grow and continue. Continue this over time. So that, that's in terms of partners. What, what was the second, second component?
Staff in general. So where to go to find virtual assistants or stuff?
Yeah, so my first, you know, when I was doing the boats and when I was doing the co hosting and arbitrage, I needed local teams. So I mean initially the Way I did, it was largely word of mouth, which in hindsight, you know, I don't. There's definitely platforms out there for that. You live and you learn. But granted, we did start in largely rural areas where actually it is kind of, you know, Facebook groups, more word of mouth. But since we've done more urban. Urban places are easy, to be frank. Like, if you're doing a city and you can't find a cleaner, you gotta look at yourself in the mirror. I mean, you can use Google turnover, bnb, thumbtack. There's just a ton of websites. So local cruise. And then we have our virtual cruise, which again, you can find them on different websites. Fiverr online jobs.
Ph.
There's a multitude of places to find virtual assistants, but what's really important is syncing, you know, your, your, your virtual teams with your local teams and just having, you know, if something happens, what is the process for responding to it? And as new things happen, you document, you know, let's say for instance, a situation today. A guest poured soda in a hot tub at one of the properties. You know, our local crew says, hey, we need to drain the pool and refill it. That's going to cost this much money. Then our virtual team knows to, you know, this is a verbal booking, so they can pull from the damage deposit document, you know, have pictures to document the damage, go on to the next one. So it's really just like, processes and, you know, as a, you know, I guess as the guy in charge, it's really, for me just making sure that, you know, things are happening as they should and holding those responsible. Responsible when things aren't happening as they should.
That makes sense. And what I really admire about you, Jeremy, is the fact that you've done a lot of these things in a very short space of time. And a lot of people, we talk.
And I still have my hair.
I know you still got your hair, unlike me and Mark.
Don't mean to pick on you guys.
It's one of the prerequisites to be a host on the podcast.
Now it's a wig. I'm kidding.
But one of the things that I can see is speed has been so important to your journey. Doing the arbitrage, the investment, the calculator. You're really not letting things slow you down, which is something which a lot of people get stuck into. One thing I'd really love to know would be is, has the social media following really helped your journey? And if so, what would you say to somebody out there who's worried about getting seen on social media and putting themselves out there.
Yeah, to me like early on I just kind of did it a. It was during COVID just kind of joking around with boats. Initially it was just kind of what I did. And early I think I kind of had that like early pop positive stimulus for like one of my first posts did really well. So if that hadn't have happened, would I have been doing it up until this day? I don't know. But either way I just kind of did it. I didn't really take it seriously and really think about all the opportunities that would come from it until later when I just started, you know, seeing how my peers were, you know, and honestly what they were doing with digital products and that was kind of, you know, with BNB Calc I was like, all right and create a software and have an audience for that software as beta users, you know, I could. Early on I said hey, who wants to help us test this? And you know, got 20 people who reached out to test it. Great. Here's your login. Let me know if you find any issues or what your thoughts are with things. So yeah, just it's extremely helpful to have like I can just go on my phone and post a story and you know, people are serious amount of people are going to look at it. So yeah, definitely. I personally believe the social is extremely valuable. I definitely invest a lot into it now more than ever and you know, over time I just think, you know, it's going to be more and more valuable.
Cool. That's cool.
If you're struggling on how to get direct bookings and overwhelmed on where to start, then I recommend you go and book in a call with Boostly and our team right now. We can walk you through exactly what we're offering, how we can help you and give you a portfolio of websites that we have worked with that are matching not only your niche, but could be in your location as well. Boostly has helped over 2000 hospitality businesses all over the world increase their direct bookings. And if you are interested then all you need to do is go to Boostly. B O O s t l y.co.uk call and booking an appointment with one of our sales team.
What does the future hold for for your businesses?
Yeah, good, good question. So I definitely again I. I'm a big proponent of owning real estate in the long run. I'm sorry you're not in the US but the. Our government gives obscene tax advantages to those who own real estate. I'm sure they also do similar Things.
In the uk, not as much as they used to. Yeah, yeah, we wish they did.
But I mean, I'm at a point now that was not a point I was two years ago where I was buying real estate and thinking about tax advantages. But now, a couple of years later, situations change. But yeah, I want to own more and more real estate and the means of building a capital base to buy real estate, definitely there. I mean, developing, you know, I, I always thought that I was going to, you know, work on startups and different things. And then when I had experience actually kind of working for startups and the whole fundraising process and that kind of annoyed me and I said, hey, if I can build a business, you know, an Airbnb business that actually creates cash flow, that allows me to invest in, well, more real estate or startups tech, that would be awesome. So that's really, it's just, you know, using my quote unquote, freedom now to fund passion product projects and also purchase more, more real estate. So that's really the goal is just pursue passion projects and trying to grow the calculator. It might turn into something, you know, 10 years from now, the calculator could be completely different than it is today. We could have expanded it, you know, to something unimaginable at this moment. But that's, I'm willing to, you know, kind of live, live and live by day to day and go after, you know, listen to people around me, have conversations and see what are different products I can build. That'll be cool. Nice.
And I'm definitely gonna, I'm gonna coin that term from you, which is pursue passion projects. I like that.
Ppp, ppp, PPP loan. Thank shout out to the US Government for that one.
So we've, as we reach towards the end of these, these podcasts, we love to ask just a couple of fun sort of questions and just to switch up a little bit, you mentioned earlier on that you like to use your phone and obviously prefer to do things on apps. What are your top used apps and, and why? And are there any kind of ones which, you know, you use, which you've said? You know what, this has really helped me on my journey.
BNB Calc, number one, it is a web application, so don't, don't go to your iOS or Android store, just go to bnbcalc.com it's a web app. So number one, obviously two, that's a good question. I use my calendar now. I didn't ever actually use a calendar. Like, for me, like, I was like I want to get that freedom. And to. Early on, freedom to me meant I don't have anything on my calendar. That was like my first. First thing. So, like, Airbnb allowed me to, like, not have anything on my calendar. And then, you know, I. I said, all right, what's next? I have nothing on my calendar. Like, what do I. What do I do? And that, like, I got my virtual assistants in place. Like I now. And this was probably May of because, like, I literally went house to house to house. Like, when we bought properties, I wasn't just like, oh, we bought them. And next day they were on my Airbnb on my phone. Like, we transformed properties. So I. I did go a year, actually probably closer to 18 months. Like, like being like a real estate, kind of like a flipper in a way. We didn't sell the properties, but we really renovated them. And like, to keep costs low, I did a lot of the renovations and work on them, you know, myself or I found some inexpensive labor by, you know, literally in some senses, like, driving around town and finding people. So that, that was a lot of work. Like, that was intensive. And then once kind of decided in, in May of 2021, like, all right, this is my last house for now. I did do another one in November, but I actually did that one kind of remotely. I was actually in France the first month when we bought that. So my goal at the time was like, let's free up. Let's get some virtual assistants. Let's. Let's free up my calendar. You know, let's. Let's. And then kind of did that. And then I was like, all right, I've wanted to build this software, this calculator application. Let's do it. So partnered with my friend, did that, got that going, had people using that, and people were using it. I would. I would demo it with people and like, I would show them, and then they'd be like, well, show me more. You know, like, how this is one part of the equation, but how else, like, can I be successful? Like, what else. What else is there for me to do? And I said, well, I mean, there's a lot that goes into it.
So.
And that was like my kind of my kick in the butt to start a coaching program. So I did start a coaching program after launching the calculator. I started that in, I think October, launched a calculator in August, did coaching program in October, and now, honestly, my calendar is full. Just talking with my mentees, like, I. I guess, I don't know, I was like, I need to free up my calendar now. It's full with. But it's cool.
That's what busy people do, isn't it? It's like, hey, I've created this. Now I want to free myself from it. And then you, you fill the calendar again, don't you? The cycle continues, which is. Is amazing. So when it comes down to this is a fun one that we like to ask from time to time. Who would play you in a movie about your life?
Good question. I mean, I think I can learn acting.
Very much a hands on, do it yourself kind of guy.
Yeah, actually I got, I got reached out to like by a producer who pitches TV show concepts and he created a little sizzle reel for like a reality TV show. Hasn't gone anywhere. But that got me thinking, like I could do that, you know, I don't know. I think I, I played King Midas in elementary school. I need someone else to play me.
That's the first time we've had it. I'd play it myself. That's cool. And.
Which means I probably won't have a movie, in all honesty.
So what resources would you recommend other than Rich Dad, Poor Dad? Would you recommend somebody go and check out. That can be.
I wouldn't recommend Rich Dad, Poor Dad. Is that everyone's answer?
Honestly, so many people say it's the number one answer, which is why we always say, hey, not, not Rich Dad, Poor Dad. You know what? This is a good time as well.
Because it could be.
It can be a podcast, it can be a book, it can be a movie. But just before, while you're thinking about that, it's worth mentioning that you've just got onto hospitality FM yourself, haven't you?
With.
With Will?
I have, yes. Yes, Will and Mark. Mark didn't make the introduction, but I would say he was, he was the. Will, if you're listening, I think you owe that to Mark, to be honest. He was your hype man. So yeah, I. And I guess so if I tell them to listen to something, listen to my podcast. It. I did launch it. I did a soft launch a few weeks ago and I called it the Jeremy Worden podcast. Cause I couldn't really think of a name for it at the time. And it wasn't. Honestly, initially people that I interviewed were not even short term rentals specific. But then I went to, you know, I got onto this hospitality podcast network and know for it to, to really take advantage of the network itself. Probably should actually be hospitality related.
No, it's cool. Hey, it's a name that won't change. Do you know what I mean? You can your own name. It's your own brand, isn't it? It's cool.
Exactly. But I do, I do think I'm going to niche it down to short term rentals. It won't only be Airbnbs because again, I do boat rentals. So you know, people doing turo, people doing glamping, probably, you know, talk to them as well as well as, you know, short term rental data providers and businesses. But yeah, so if you're listening to this, I think I'm thinking of changing the name to STR Pro podcast because my, you know, my coaching program is BNB Pro. I just like pro the word pro. So maybe that's what it's called at this point. Tbd. I'm talking to slickers on Wednesday. Figure that out.
Hey, they can, they can, they can come find you. We're going to ask how people can come and follow you and find in just a moment. But before we do, the question we always end with is is there a mantra or saying that you really resonates with you or one that you really believe in?
Yeah. So I would say something I live by and I grew up playing basketball and this was definitely a quote that my coaches instilled me in me hard work beats talent when talent fails to work hard.
That's so true. And I know we mentioned it just before this, before the podcast, but it takes a little while to sink in that one does. But it's so true, isn't it? Talent doesn't work.
Only, only Americans know hard work. So I can see it taking a while for it to sink into your British mind.
It could just be late over here as well, to be honest. But yeah, that, that makes sense. So thank you so much Jeremy for, for sharing your story and also BNB Calc. How can everybody listening to this come and find out more information. Where should, where should they go and check out?
Yeah, so I'm active on social media. Instagram is, is definitely the most active. So just eremywerden on. On Instagram would be, would be the best. And you can go on TikTok too. Twitter as well. But I definitely recommend IG Cool.
And for the calculator itself, the website again we will add this to the show notes but BNB calc. So it's B N B C-A L C.com and you can go and check out the calculator there as well if you're looking to invest in, in real estate. So yeah, thank you so much, Jeremy. Was there anything we missed or any last moment shares before we bring it to a close?
No, I think. I think. I think we've covered it all and I thank you guys for having me. And also thank you guys for educating me, Mark, educating me last week on the value of direct booking platforms. So appreciate that information as well.
I certainly saw. I've seen the intro. I've still not seen his whole speech at the str wealth conference, so. I know, I know. He started off with a bang with Will Slickers giving him a slap on stage.
Yeah, actually, I heard him talk twice. And the second time I didn't because I. There was like a prior session to idiot even starting. That was like the marketing session and I went to that one. And to be frank, I'm pretty add. I can't. I feel like I get the hang. I get the idea of things and I leave. You know, I'm like, all right, get the emails on stay fi. Build direct booking site. Go email marketing. Hire, hire, hire Mark and Bruce Lee for the direct booking site. Got it. Okay, I can leave now. So that's about all I heard the second time he talked. Admittedly, I was standing in the back talking, and they kept coming up to me. That and a bunch of other people to stop talking. But I'm sure it was good that time, too.
Awesome.
Awesome.
Well, it sounds like you're an action taker and, you know, that's such a key thing, so thank you so much, Jeremy, for spending this time with us. And, yeah, I hope you have a great rest of Easter Monday.
Awesome. Appreciate you having me, Liam, you as well.
More from Mark
Airbnb Pricing Strategy That Beats Your Competition (Higher Rate + Higher Occupancy)
2026 Predictions: AI, Direct Bookings, Regulation and the Future of Short-Term Rentals