The technology available to hospitality owners in 2021-2022
28 Oct 2021 · 3 min
Podcast episode (Behind the Host) where Mark Simpson interviews Liam Carolan (Ginger and Gold, Norwich) about technology and tactics used in hospitality properties. Early details describe testing a digital guidebook (Touchstay), use of Ring doorbells for security and neighbour relations, and personalised guest communication using Loom welcome videos and phone calls for long stays.
Chapters
All right, welcome to the Boostly podcast. Very special episode coming up Today, I interviewed Liam Carolan of Ginger and Gold over in Norwich for a Behind the Host special. This is where I'm going to be interviewing hosts just like you all over the world to discover the tools and the tactics and the advice that they have in the business and that they can pass on to you. Today was a really good one. I'm really glad we started with Liam, a real nice guy. Please do reach out to him and say thank you for this. So without further ado, please do go and start. Say hi to Liam. But most importantly, let's get on with the show. So the tech that you're using in your properties, are you using any? If so, what are you using?
Okay, so we have, we've got one property with touchstay set up at the moment which we're testing out at the moment with a digital guidebook. It certainly is certainly helping to make it very easy for guests for that particular property to. It is probably something we're going to look to roll out. But in the meantime, we have been, we've actually created a system where we have all of the information a guest may need in one place. So anything the emails that go out, for instance, we send them our top recommendation and that will link to our website blog and give them all the best recommendations of where to go, what to eat, what to see, all of that side of things. When it comes down to other tech that we use, we regularly use things like ring doorbell. It just helps us with security. And the worst thing as a host is to know that you've got somebody booking for one person and they turn up with seven. And since we've had a ring doorbell, it's really helped us with monitoring the properties, noise levels, how many people are coming and going. And also it's helped us with, surprisingly, it's actually helped us with neighbors as well and things like that, our relationship with neighbors. Other tech that we really recommend once somebody has booked is using things like Loom to a degree where we actually send out a welcome video. So one of the things we want to try and do is get higher reviews from people or as best reviews as we can. And one of the problems with a lot of automation is that is so automated, people just see the same email come out all the time. So we've started to adapt this where if anyone books more than, you know, a long stay, so 10 nights or more, we'll jump on the call on the phone with them straight away and ask what the reason behind their booking is we. For every booking that goes out, we send out on the welcome message. It's a loom video where it's actually got us welcoming them to Norwich, just giving them a bit of information about the stay, who we are and saying that we're really looking forward to hosting them and just really thanking them, like, just giving a bit of putting a face to the business.
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