This is a Game Changer for the world of hospitality

This episode of the Boosu podcast is sponsored by xivu. Zivu is the direct booking revolution. They have got PMS Channel Manager. They've got a fantastic service that I recommend that everybody check out. I've known Naim, who's the founder of xivu for a long time now and I've told him since day one, listen Naim, just crack one thing, get really good at one thing and focus on that. He goes, no, I'm going to do everything. So not only do they have properties, they property management, they do a PMS channel manager, they've got an academy, they do everything. And also as well they now integrate with Google Hotel ads which is really exciting because Google Hotel ads is going to be a very key area of your marketing in 2021. So if you haven't already, go to boostly b o-o s t-l y.co.uk explore e x p L O R E. That'll take you to a landing page where you can find out a little bit more about Xevu and how they are revelation revolutionizing the direct booking journey. And you can also book a call in and have a chat with them to see if they will be the right PMS for you. I'm also excited to say that XIVU and Boostly websites have now combined together. We have, they and us have come together, We've linked our APIs and it just means that you're direct booking WordPress website with Boostly is now straight connected into Xevu so the guest doesn't have to leave the website to create and complete the booking, which is a game changer. I cannot tell you how much of this is a game changer. It's going to save time.

It means that everything will be so.

Smooth and it just knocks out any traction in the guest booking process. So please do go check out Booster Cody K for Slash Explore and if you want to go check out boostly websites, boostly website.com okay everybody, are you.

Ready for today's episode?

It's going to be a good one. Leave a hashtag live in the comments if you're watching with us. Leave a hashtag replay if you're watching on the replay with us. And also as well let us know where you're tuning in from in the world. If you're on the audio, if you're listening in the car or walking the dog, then just literally pick up the phone, send me an Instagram message and let me know where you are watching or tuning in from this so uk. Thank you so much. Let's get on with today's show. Hello, my name is Mark Simpson and.

I give hosts just like you the tools, the tactics, the training, but most importantly, the confidence to go and get more direct bookings. Now, this is episode 198 of the boosted podcast. Two away from 200. And I don't normally do this, in fact, I never do this. But this episode is going to be purely talking about a product and a service that we offer at Boostly that I would love for you to get in contact with us about. And I'm talking about Boostly website design, where I don't know if you know this or not, but we had a market leaders or one of the market leaders on hospitality websites for all the industry. So we help hotels, we help guest houses, we helped single rental properties, we helped multiple rental properties, we help property managers, we help glamp insights. We've got people on our books that have got one property, we've got people on our books that have got 300 properties. We help everybody. And we have been very busy over the last couple of months putting together a new offering with what we do here. We've hired developers, we've had programmers, we've been working nonstop behind the scenes to put this together. And the big problem that we have in this industry is that you've got PMS's with a PMS website or you've got a WordPress or a Wix or a Squarespace website. Now, the PMS providers, they provide a free website with their service. It's a nice selling point to say, listen, you get a direct booking website when you sign up to our pms. The problem is that PMS website is crap. It's a glorified landing page. It does nothing. It gives you no power, it gives you no control. You can add in some of the more advanced features, as in chatbots or anything really that you want to do. You've got to stick to their template. So what most people do is they go get a WordPress website, they go get a WordPress website, they either get a designer to do it, which is us, or they go and do it themselves. And they try on WordPress, they get frustrated with WordPress because it's so hard to do, and then they go to WIX or Squarespace, WIX and Squarespace, again, crap, glorified landing pages. They do nothing. And again, you may have more control, but again, Google doesn't look at them as favorably as it does WordPress. WordPress is the most used CMS platform that is out there. I think it's over 61% of all websites in the world use WordPress. It needs to be a WordPress website if you want your business to do anything. When it comes to online visibility, not a problem, and this is a problem we've had for two years of doing this, is that the host will go and put all of their information into the PMS, then we have to go and duplicate on the WordPress website. So it's a lot of copy paste, moving over, making sure it all matches up. So it's a massive time suck for you, the host and for us as website designers and the team that we have and we are obviously now helping. People have got multiple properties and they're adding to their portfolio, so they're having to update their portfolio. They're not having to come and update their Boostly website. So it's a massive time suck. So we have gone away and gone, right, well, what is the massive time suck and how can we fix it? So we fixed it. We have been able to utilize APIs and we've created some stunning code in the background. So what we're able to do now is we're able to link directly into your PMS provider through API, through fancy technology. And with all this wizardry that goes on is that when you add properties to your pms, they automatically show up in Boostly. Your Boostly website is now a mini ota. I'm directly speaking now to those that have got multiple rental properties. Our website service is going to be such a massive win for you and I love to create win, win wins. So it's a win for you because you get a website that you can be proud of that is guaranteed to turn lookers into bookers. And it's a win for us because we have massively been able to cut out a massive time suck in our process and yours. But the final thing I want to tell you about is the win for the guest. This is the final win because what we're able to do and why we were creating this API. I had a word with Tom, who's our head of website design and our team, and said, listen, if we're going down this rabbit hole and if we're doing all this hard work, why don't we try and box off? The final thing that has been a massive problem with all of these guest booking processes from a direct booking website is the actual booking itself. Now, if you look at the current services that are out there, as soon as you go onto a website and you click Book now, it takes you to the PMS's booking engine. And if the PMS's booking engine isn't up to scratch, then it massively halts the process. If you've ever looked at the guest booking process. And again, I've got a book coming out this year talking about the guest booking process. The key factor is number four out of five, four is the actual booking part. And this is where so many people lose a booking. Because the actual guest booking process, the most important part, is very fragmented, it's very stop start, it's not clear, it's not easy to use. And if it's not easy to use on a desktop or if it's not easy to use on a phone, then a guest will leave. And when they leave, they don't come back. So we have now created the final piece of the jigsaw, which is why I'm so excited about it and which is why I wanted to dedicate this episode. Talking about it is that now where we can make it happen. And it all depends on the PMS that you use and the API that's there. But we are working and we are making more relationships with so many of the PMS providers that we have been.

Able to make it where a guest.

Can begin and end the booking process on your boostly website. And the cool thing is about it is that because we're doing it on our terms, we're doing it on our world, is that you can add in pixels, you can add in retargeting. So if a guest gets to the booking page and doesn't book and leaves, then you can follow them around the Internet with Facebook ads and Google Ads if you choose. So this has never been available before and we're the first to create this and we are leading this movement and we are leading the direct booking movement. And I'm sorry, so happy and so proud of the team to be able to put it together. Now, as always, I am the mouth and I'm talking about and I'm dedicating this one episode to it. So I've done 198 episodes. You can give me this one episode. Now, if you want to book in a call to see if we can work with you, go to boostly b O-O-S-T-L-Y.co.uk ws c or wswc wc website, call wc or go to boostlywebsite.com please.

Do go check it out.

Please book on a phone call with us and we'll see if we can help you. Doesn't matter if your guest house, hotel, one rental property, 10 rental properties, 15 rental properties, two rental properties, a thousand rental properties. We can help you. It's time to make this website game take a step up and we're going to help the industry increase their diary bookings. So thank you so much for watching boostly.co.uk WC I'll even make sure boostly.co.uk WS is also there so you can come book a call with us. Will speak to you soon. And tomorrow when I'm back, I'm going to have an extra special podcast for you. And then episode 200, I've got something really, really special lined up, so please do check back. Thank you so much for watching. Thank you so much for letting me do this little beastly pitch. And thank you to XIVU for sponsoring this episode. I'll be back tomorrow. Take care everybody.