This is why I am the Direct Booking Guy
4 Aug 2021 · 4 min
Mark Simpson explains why hosts should push direct bookings instead of relying on platforms. You keep more money, talk straight to guests, and cut out the middleman. He recommends promoting direct bookings constantly across social media.
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I have now been talking about direct bookings for five years, pretty much every day of every week of every month of every year. I've been talking about the power of direct bookings, the benefit it has to you and your business and hosts all over the world. Even at times when I thought, well, I've been talking about this for so long, how many more times do I have to keep talking about it? I'm always reminded of a podcast that I listen to, and the podcast is Masters of Scale by Reid Hoffman. He was one of the people who founded LinkedIn. And he. He tells of a story of how one day one of his managers came in saying, listen, we've been pushing the same message to our staff time and time again for weeks and months and years now. Hasn't it sunk in? And he said, no, you have to keep talking about it, you have to keep promoting it, you have to keep saying the benefits and the reasons why we are doing this. And it always reminds me of that, to keep talking about it. And it's a message that you need to keep pushing to your guests and telling them the benefits of booking direct. Now, I explain it to you and I show you the tools, the tactics, the training, and give you the confidence that you can go and get your own booking. So not only are you saving money, making more money because you're not having to spend a lot in commission costs, but you're also making sure that the booking is, in your terms, means you can have a communication. It's on your rules. There's no middleman, there's no third party, there's no customer service team to have to deal with if something goes wrong. There's no X, Y or Z. And I will always keep talking about this. For all the days, the months, the years that I keep doing this, I will keep talking about direct bookings and the power of it. I will show you how to use the OTAs and not to make them use you. And you need to, in return, keep spreading the message, talking about it on social media, on the Instagrams, the Facebook, the links in the tiktoks, the Twitters, whatever you're doing to explain to your future potential guests or your previous guests when they book with you. This is why you book direct. And not only when they book with you, but when you're booking your next holiday, your next staycation, your next workation. This is why and this is how you do it. I'm so happy to see so many people posting on social media and tagging me in. So I can see the hundreds, if not thousands of you that are doing this. And it's great to see the hashtag book direct. Have more and more and more people talk about it on Instagram, LinkedIn, Twitter example. So just keep on going. Even at a time when you think, listen, I've talked about it so much. You, you. There may be one or two or ten or a hundred or a thousand people that have never heard you speak about it before. And that's the beauty of social media, that's the beauty of the reach. Sometimes people see it that will have never heard of you before, but will, and they will stick around and they'll keep coming back. And they may not book with you directly, they may book with somewhere else directly, but at least it's more hosts that are getting direct bookings and having to cut down on their alliance of dot, which is what we're doing this for, which is what I'm doing this for, to show 1 million plus hosts how they can get more direct bookings. So this is why I keep doing these daily podcasts. So do stick around. If this is the first time you're listening to this, hit the thumbs up button, subscribe. Make sure that you share this as well with another host, whether it's in a Facebook group, a LinkedIn group Social media account, or even if you just email or text or just tell somebody, tell somebody about the YouTube channel, the podcast. You can go find out more. Booster.co.uk and I'll be back tomorrow with another episode. But until then, stay proactive, don't be reactive, and I will be back tomorrow. Thanks for stopping by.
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