This staycation stat surprised me

At the show, I want to very quickly say thank you to our podcast sponsor, which is Hostfully. So those of you that have been.

Hiding under a rock for a very.

Long time and don't know who Hostfully are, they are one of the market leaders in the digital guidebook world. If you haven't yet got a digital guidebook for your hospitality business, please make sure it's the thing that you do today. The best thing about digital guidebooks is it is free. To get started, go to H o s t f U-L-L-Y.com and and you can get a free digital guidebook today from Hostfully. What you can do from there is you can inform your guests about any changes that are currently happening in your local area. You can tell them wifi codes, you can show them how to use the dishwasher and all of those amazing things. It's not just for rentals, it can be used for bed and breakfast as well. So go and get your free digital guidebook by going to hostfully.com there is a freemium option. You can upgrade to get more digital guidebooks and more features when you do that. If you'd like two months free, please, please put Boostly 2M B O O S T L Y 2M in the coupon code section. You'll get two months free. I'll be back later in this episode just to mention Hostfully one more time, but just want to say thank you so much to all of the team at Hostfully for continuing to sponsor the podcast. It means the world, so let's get on with the show.

In a recent survey done by fuel travel, 67% of their audience when they were interviewed said that they were looking travel in the next 30 days. So what does this mean for you? My name is Mark Simpson and I give hosts the tools, the tactics, the training and the confidence to go and get more bookings. And in today's episode of the Boostly podcast, what I want to do is to give you some little tactics and tips on what you can be doing right now to be getting more bookings. So like I said, 67% of the fuel travel survey that was done for sentiment around hospitality and the pandemic, etc. They said that they were looking to travel within the next 30 days. And there's a real big follow up stat to this is that out of those people that they, that they interviewed and they surveyed, 71% of people said that they would be looking to travel a maximum of two hours. So the staycation is Big and strong and it is definitely still here. So those of you, wherever you may be, you need to be looking and you look to be targeting you your staycation market. Now, me and my family, we recently went away on a staycation. We drove 45 minutes for one and an hour and 15 minutes door to door for the next. And what I would encourage everybody to be doing is looking still to target that staycation market. So go to your OTA listings, go to your social media, go and find Facebook groups, local Facebook groups. Go and focus on local unique listing sites, things like Gumtree in the uk and put the word out that you are taking reservations whenever that may be. For those of you that focus heavily on flights and travel into you when you're going to have to think differently, what can you be doing? Can you be looking to reach out to the business, traveling nurses, for example, or business people that need to come and find accommodation in your local area? What you need to do is you need to start thinking a little bit differently. I was chatting to a host the other day and she was saying that she tweaked one little thing on her Airbnb listing and it resulted in bookings instantly. And the best news for you is that she's been able to consistently put up the prices from what it was in 2019 because the demand is high. Like I said, the first stat I gave you, 67% of people are looking to book within the next 30 days. We're starting to come out of lockdown. People are looking to travel again. People are looking to go on their on their vacation or just a staycation or just to get out of the house. You need to be now more than ever proactive and getting in front of people. A 5, 10 minute post in a local Facebook group could be the difference between getting bookings or not. Don't be reactive. Don't wait for the OTAs to send you bookings. You got to go and be proactive here. So again, focus on local Facebook groups. Go and be very proactive on your listings. Change your listings around on the OTAs. Try and incorporate the word staycation because it is on trend at the moment, it's topical. So what I want for you to do this is your homework for this podcast because I always like to see action takers. Go and have a look at your listings. Go have a look at your website. All of this is editable and it can be done in a couple of hours. And go and make those changes to it. See if you can incorporate the staycation aspect to it and talk to those people. So why should they come and stay with you? Whether it's a work or a leisure trip, you'd be amazed at who needs to come to your area. It may not be the person that you're speaking to is actually going to be the person staying in your property. You can put a post out in a Facebook group and it may be that they've got family traveling in because they haven't been able to see them for the past year. So again, you may be speaking to your local audience, but they need accommodation for an auntie or parents or son or daughter or cousins or whoever. It may be friends that they haven't been able to see for the last year and they want to reconnect. So try and think staycation, try and think people within two hour radius of you and then go and do so. My name has been Mark Simmson. I give hosts just like you those tools and tactics. If this is the first time that you've seen this video or seen this channel, please make sure you hit the like button. Subscribe, download and do all of the things that you need to do to stay into contact. If you want to get more, Simply head to boostly.co.uk I've got more tactics and free tools that you can follow right there. It will give you some tactics and tools that you can put into your business right now, including pricing and digital guidebooks. So I'll be back tomorrow for another daily podcast every single day in 2021. I've set a goal of doing a video every day to help you, the host, get more bookings and sort of not only survive 2020and2021, but thrive on the other end. So thank you very much for stopping by and I shall see you tomorrow.