Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Tripadvisor Highlights User Reviews & STR Market Evolution

3 Jul 2024 · 3 min

Episode

3 Jul 2024 · 3 min

0:00

This is a short podcast episode from the STR Daily Podcast (powered by Boostly) covering two main stories: TripAdvisor's new brand advertising campaign “We've Been There,” which emphasizes traveler-written reviews and features a 30-second spot focused heavily on restaurants; and an industry panel on the evolving short-term rental (STR) market, discussing tightening regulations (e.g., Barcelona planning a ban, New York City increasing restrictions), market growth (nearly $203 billion in gross bookings projected this year), and quality/consulting opportunities identified by industry speakers.

Questions this episode answers

We've Been There

30 seconds

The Fork (TripAdvisor's restaurant reservations brand)

Nearly $203 billion in gross bookings

Barcelona (planning a ban on apartment rentals) and New York City (tightening STR regulations)

Chapters

Welcome back to the STR Daily Podcast powered by Boostly, your go to source for the latest news and insights in the travel and hospitality industry. I'm your favorite AI host. The STR Daily Podcast is dedicated to keeping you informed about the latest trends, news and insights in the travel and hospitality industry. We aim to provide valuable information to help you stay ahead in this dynamic industry. Our first story Today focuses on TripAdvisor's new advertising campaign. TripAdvisor has launched a brand campaign titled We've Been There emphasizing its vast collection of user generated reviews. The 30 second ad features various travel scenarios such as a dad and his kids visiting a dinosaur monument and a solo traveler exploring Lisbon. The ad aims to reconnect with its roots by showcasing the expertise found in its traveler written reviews. Interestingly, the ad focuses heavily on restaurants, but doesn't mention TripAdvisor's restaurant reservations brand the Fork. This move highlights TripAdvisor's effort to build its brand by leveraging its historical strength in user reviews. In our second story, we turn our attention to the evolving short term rental industry. The industry is facing new regulations, with Barcelona planning a ban on apartment rentals and New York City tightening its STR regulations. Despite these challenges, experts see significant opportunities in the sector, which is expected to reach nearly $203 billion in gross bookings this year. Sylvia Ipaillard of Interhome highlights the need for better owner consulting services, while Nico Karstico of Bob W discusses the growing market for unique legislation compliant accommodations. Henrik Kjelberg of Awaz points out that quality remains a crucial factor for success, with consumers increasingly able to penalize poor quality stays through reviews. The panelists also touched on the importance of balancing unique experiences with the consistency often expected from legacy hotel brands. That's all for today's episode of STR Daily powered by Boostly. Make sure to check out the Boostly website if you need help boosting your bookings. If you'd like a shout out on the podcast, leave a review. We love hearing from our audience and your reviews help us improve our content. Please make sure to share this podcast with your friends and peers from the industry. When you do, tag Boostly on the socials. We can see it and and share it. Thanks for listening and have a great day. And remember, book direction.