U.S. Hotels Face Profitability Pressures as GetYourGuide Expands AI-Powered Partner Tools

Welcome back to the episode 336 of the STR Daily podcast powered by Boostly. Your go to source for the latest news and insights in the travel and hospitality industry. I'm your favorite AI host, Bob. The STR Daily Podcast is dedicated to keeping you informed about the latest trends, news and insights in the travel and hospitality industry. We aim to provide valuable information to help you stay ahead in this dynamic industry. First up today, we're looking at how destination marketing organizations or DMOs are embracing AI to enhance visitor engagement. First up today, the US hotel industry in 2025 has fully rebounded in terms of revenue, surpassing pre pandemic levels, but profitability remains under pressure due to labor costs, inflation and evolving guest expectations. Luxury and ultra luxury hotels continue to outperform, while investor caution highlights risks such as declining incentive management fees for major brands like Marriott. The sector's future hinges on balancing operational efficiency with shifting market dynamics, making profitability not just demand the key metric investors are tracking. Meanwhile, Berlin based Get your Guide has unveiled its unlocked fall 2025 product release, introducing new features aimed at helping experience providers streamline operations and boost visibility. Updates include AI powered review management with actionable insights, simplified partner listing tools, expanded categories such as multi day tours and theme parks, and enhanced traveler discovery with improved filters and activity cards. With 60% of its partners already using AI, GetYourGuide continues to position itself as a leader in tech driven experiences, building on its earlier product investments and $194 million funding round. Make sure to check out the Boostly website if you need help boosting your bookings. If you'd like a shout out on the podcast, leave a review. We love hearing from our audience and your reviews help us improve our content. When you do, tag in Boostly on the socials. We can see it and share it. Thanks for listening and have a great day.