Wellness retreats see 81 per cent spike as Brits seek getaways

This episode of the Boosu podcast is sponsored by xivu. Zivu is the direct booking revolution. They have got PMS Channel Manager. They've got a fantastic service that I recommend that everybody check out. I've known Naim, who's the founder of xivu for a long time now and I've told him since day one, listen, Naim, just crack one thing, get really good at one thing and focus on that. He goes, no, I'm going to do everything. So not only do they have properties, they property management, they do a PMS channel manager, they've got an academy, they do everything. And also as well they now integrate with Google Hotel ads, which is really exciting because Google Hotel ads is going to be a very key area of your marketing in 2021. So if you haven't already, go to boostly b o-o s t-l y.co.uk explore e x p L O R E. That'll take you to a landing page where you can find out a little bit more about Xevu and how they are revelation revolutionizing the direct booking journey. And you can also book a call in and have a chat with them to see if they will be the right PMS for you. I'm also excited to say that XIVU and Boostly websites have now combined together. We have, they and us have come together, We've linked our APIs and it just means that you're direct booking WordPress website with Boostly is now straight connected into Xevu so the guest doesn't have to leave the website to create and complete the booking, which is a game changer. I cannot tell you how much of this is a game changer. It's going to save time. It means that everything will be so smooth and it just knocks out any traction in the guest booking process. So please do go check out Booster Codk Explore and if you want to go check out boostly websites, boostly website.com okay everybody, are you ready for today's episode? It's going to be a good one. Leave a hashtag live in the comments if you're watching with us. Leave a hashtag replay if you're watching on the replay with us. And also as well let us know where you're tuning in from in the world. If you're on the audio, if you're listening in the car or walking the dog, then just literally pick up the phone, send me an Instagram message and let me know where you are watching or tuning in from this. So uk, thank you so much let's get on with today's show. Hello, my name is Mark Simpson, and I give hosts just like you the tools, the tactics, the training, but most importantly, the confidence to go and get your own direct booking so you don't have to rely on Airbnb, booking.com, vRBO or any other third party. And in today's episode, what I wanted to talk to you about is a recent study that came out. So I'm just gonna read what I've got up in front of me. Wellness retreats see an 81% spike as Brits seek getaways. Now, the stat is fantastic. And yes, there's obviously going to be a spike in exposure because, you know, you got to always take the context around what the article that you're reading. But the, the wellness thing is important. But what is interesting to me is still, even in 2021, your guests are looking for something a little bit different. Now, if you've got a city center location, yes, you may be struggling. You would have had to focus solely on business because there's not much leisure, tourists. So what you need to do is, how are you different? How can you be different from everybody else? So how can you appeal people in? Now, this is not always going to be the case. The more that vaccines are rolled out, the more that the confidence is there in big cities. And events will start to come back. The cities will get the leisure industry. But for now, cities, let's speak to you very quickly for a second. What can you be doing to separate you from the rest? You have to solely focus on who you can attract right now, which is key workers, business people, etc. So what, what can you do? Are you really focused on those workaways workations? Have you put a computer desk in, for example? Have you specifically designed a working area where they can work from your property? And if so, have you highlighted this on your pictures, on your social media, on your emails, on your website? Have you changed the text, the copy, the wording, everything that you use? You've got a totally different customer avatar now and you've got to really play for it. Now, let's flip this and talk about what this article is talking about. Now, are you in a rural location? Are you somebody that offers glamping? Can you be doing something more than having just a tent in a field? Can you be looking to partner up with maybe a local yoga instructor? Can you bring them in and have a total holistic experience? It's the experience and it's doing something a little different. That is the big appeal here. So, number one, what else can you offer? What else can you do? Can you, like I said, work with yoga? Can you bring in massage treatments? Can you bring in holistic therapies? Can you do all of the woo woo stuff? That's fantastic. And, you know, I do it, I can call it woo Woo because I do it and my wife does it and I totally believe in it. And I think it just makes it such a more experience. Can you make your property Instagrammable? That's what this is all about. Can you create an experience that your guest will want to share and talk about? Because when lockdowns do stop and when the confidence is there and people are traveling and all the age demographics, Gen Z millennials, baby boomers, they're all looking to go and travel, they will want to be talking about it. They want to be showing off about it on Instagram, on their phones, on TikTok, they'll be wanting to talk about it on clubhouse, on Facebook, you know, on LinkedIn, everywhere. So how can you make your property stand out when everybody zigging? What can you do to zag? And that's the takeaway that I want from this episode. So please put it, put it to action, have a think and then do it. And whatever you do, let me know if you're watching the video comments below, just put hashtag replay, I'm going to do this. And if you're listening on the audio, because we get so many people tuning on the audio, we've got over 4,000 people who listen in America, which is fantastic. Thank you so much. So if you are and you want to reach out to me and let me know what you're doing, Instagram, ostler uk or email market.co.uk. massive. Thank you to Xivu, who are our sponsors of this episode? I'll be back tomorrow with another episode. But for now, please remember, keep proactive, don't be reactive, and let's go get some direct bookings. See you tomorrow. Toodles.