What are Google planning in 2021 for the Travel industry

One of the biggest problems that I see in the world of forums and social media groups is you can go into any group right now and you can type in the words PMS and you will get tons of questions asking who should I go for? Now, you could ask any five people and you would probably get five different answers. But I have been a massive fan of this one company for a long time now. Uplisting up L I S T I N G. You can go and find out more by going to boostly.co.uk uplisting now. They're the sponsors of this show, but this is by the by, I'm a massive fan of them. I know the team really well and they are making really good inroads and solving so many problems that so many hosts around the world have. A lot of people that I know like and trust use and swear by uplisting. So if you're looking for a new PMS provider, somebody that is state of the art technology that can make your PMS go further, work harder for you, so you have to do less tasks, I recommend that you go check out Uplisting again. Thank you very much to Vince and the team for sponsoring Boostly podcast. We're a massive fan and we're always, always, always gratitude to you. Please do go and check them out and go and say hey and say that Boostly sent you. Thank you. Welcome to the Boostly podcast. My name is Mark Simpson and I help hosts just like you get the tools, the tactics, the training, but most importantly the confidence to go and get more direct bookings. And in today's epis I wanted to just have a little chat with you about Google now. In yesterday's episode I spoke about Google hotel ads and how they are now providing a free link to host which is exciting but I just wanted to just ask the question to you. What do you think Google is going to do in 2021? Please do use the comment section or email marketoostler.co.uk, or send me an Instagram direct message uk. Let me know what you think Google is going to be doing in 2021. I believe and from this is purely my opinion but over the last couple of years I've just been waiting, they've been tweaking things in the background and now whether they want to become an OTA themselves or whether they want to where they definitely want to take a piece of the pie. It's a multi billion dollar industry, they definitely want a piece of the pie. But it's really interesting they could be because they are so heavily invested into ads and the ad spend at Google and Expedia Group. So booking holidays the Expedia Group and Airbnb give them. It would be really silly in my opinion for them to have their cake and try and eat it by really going down this route of trying to get the money directly. So obviously for us, the hosts, you can now pay them. You pay them for Google Ads to bid on your brand and to get those really unique keywords. But now you can also pay them to become more prevalent in the map pack in the Google business listing, which again is going to be interesting. If you can spend a couple of pounds to just come higher in the, in the, in the order on your Google business listing, in the Google Travel, in the Google hotel ads, whatever they're going to call it, then we all know that people go for the first thing that they see and it'll be really interesting. Now the backlash from booking.com, the backlash from the Expedia Group, the backlash from places like Airbnb or TripAdvisor could be that what they'll do is they will sell, sacrifice their profit by making the price lower. So they'll still charge you the 15% and say it's a hundred pound room or 100 pound a night property, they will still charge a 15% but what those do is they will lower the price of the room or lower the price of the unit and then they will make less money. So they can quite easily do that. And it's probably in the T's and C's where they can and you know, in some instances, I remember reading some reports last year to say that they actually had tested it. So it'll be a race to the bott bottom. So this is, this is really interesting to see be really interesting to see what Google does and it'll be more interesting to see what the backlash is from the OTAs. But this is where I pass it over to you and I'd love your feedback, I'd love your opinion, I'd love to know what you're thinking here. So the question is, what do you think Google are going to do in 2021? And as a side question is what do you think the OTAs are going to do about it? Again, please leave a comment below. As always, let's put hashtag book Direct now is so important to make sure that you have a direct booking website, one that's guaranteed to turn lookers into and look no further. Boostly we do it, We've got over 500 clients with a largest hospitality website business for all niches of hospitality in the world, which is phenomenal to say. We have been called the industry leaders, which makes my day every single time that we hear that. So if you want to find out more, boostly website.com b o o s t l y website.com and if you want to book a call B o o s T-L-Y.co.uk WC as always, thank you to Uplisting for sponsoring this show. If you want to go get a pms, we do recommend uplisting. They are fant. We know the guys, it works really well with a boostly website and I will be back tomorrow for another episode. Until then, take care, look after yourselves and I shall speak to you very soon. Revenge Travel is coming. Don't forget that. Let's make sure that you're ready for it.