What does this business owner think will happen to clubhouse
28 Nov 2021 · 6 min
A Clubhouse regular predicts the app will splinter into niche communities, become a podcast alternative, and grow when Android launches. He uses it weekly to discuss short-term rentals and says hosts can attract guests by sharing what they care about locally.
Chapters
Welcome everybody to the audio version of the Boostly podcast. So today I am going into the vault and I am finding some of the best clips from a 24 hour clubhouse room that we ran this year. It was an, it was an amazing experience to be part of, to host it, to admin it, and to grab friends and peers from the industry into one room on the the leading audio app and help hosts all over the world. We had a lot of fun, we touched every single corner of the globe and what I wanted to do is be able to put it together, find the best bits and put it into the daily Boost podcast. So I hope you enjoy. The section is not going more than 10 minutes, but it's going to feature a part of the 24 hour room that resonated the most with me. So thank you for tuning in and I will be back tomorrow with another podcast podcast episode. Right now though, let's jump into that Clubhouse room. How do you personally see Clubhouse going? Same question to you over the course of the next six months, how in like in six months time, end of 2021, how do you see it? Will you be using it as much and how do you see it evolving?
Yeah, great. Really good question. And I kind of echo what Dave's saying there really in terms of, for me, I've found Clubhouse brilliant for creating relationships and new contacts and you never know where that can lead because one thing that I've really learned is the more you put yourself out there, the more opportunities that come for an app like this where you can literally go into a room, raise a hand and go and talk to people with all different interests, with different sets of stuff, skills and different knowledge. The way I see it really developing is to become super niche. So for instance, I know we had Luca on earlier on and for me I've been reading books recently about NFTs and you know, just doing a bit of research in that. And I think what you can do in clubhouse, where you can't do it in many places, yes, on Facebook you can join Facebook groups, but there tends to be a lot of almost opposite opinions and things like that. And it can get quite fiery in Facebook groups, whereas on here what you've got, you can go into niche rooms which are an inch wide and a mile deep and those subjects are just really, really interesting. So I think the way it will develop is just going to be the, that we're going to see more of that the clubs will develop and I think actually we'll see this like some sort of almost like an alternative to podcast and radio. I think people will. I mean, I definitely have spent more time listening to Clubhouse than I have to podcasts recently. I think you can get a lot deeper information and the conversations naturally flow when you've got people in a room. Me personally, I've been using it every week to just do sort of a slot on Tuesday, just talking about short term rental benefits, you know, and different tricks and techniques. So I've sort of used it to help other people. But also the amount that I've learned in the last three months from others, from either joining those rooms or hosting these rooms, is absolutely massive. And I can't see it going away even when things open up. I saw the stats, I think that was like 9.6 million downloads in January and by March there's virtually nothing. But me and Dave talked about this a couple of weeks ago and we said it must have got to a stage now where pretty much everybody who is interested in the app, who has an Apple product has already downloaded it. So I think we're going to see a wave of interest as soon as Android opens up. And I think along with that, you know, there must be so many awesome experts and interesting people out there who aren't currently on the platform. I think that's just going to breathe some new life into it. And to answer your question about whether I see short term rental operators being able to use it, the only way I could see that really working is if in some of these rooms. We've talked about it briefly today about where we'd like to travel to and that the way that I think people could use it to attract guests is in the way that when we're talking about our passions, people are attracted to that. And, you know, if I can't remember who it is, she's got a place in Canada who you introduced me to and I remember thinking, wow, I definitely want to go there. You know, there's some awesome people on here who talk about, I mean, even, you know, we're just talking about the Swiss Alps and instantly that makes me go, yeah, I'd love to go and do that. So I think by us talking about what is attractive about our local areas and the reason to come and stay, I definitely think that can get people's juices flowing and we'll pick up guests that way. How we measure the conversion I think is going to be difficult and I look forward to seeing that developer.
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