What is the best minimum stay setting for your STR business?
2 Oct 2021 · 2 min
Mark Simpson advises STR hosts to test flexible minimum-stay requirements during slow season. Raise prices for single-night stays to cover extra cleaning, like bumping a £100 base to £110–£130. Use your PMS to experiment and find what works for your property type.
Chapters
Welcome back everybody. So I've got a little treat for you today. Recently I did a little bit of training all about 10 different ways how you can get ready for the slow season. And I thought, well, what better to do than to chop these tips up and share it into the daily podcast because they are so actionable and things that you can be doing right now in today's episode is a little segment of that. Now, depending on what you're listening to, you can go back or go forward to find out the episode that suits you best. But this is all me helping you about bookings in the slow season. So make sure you've got a pen and paper to hand and get ready to take action.
Play around with minimum stays now again, I know there's a lot of people in the room who are very strict on the amount of stays nights that some a guest has to stay. In the summer you can get away with it because there is such a high demand. But in the, in the slow season, not so much. So I'm not going to say everybody go for a one night stay or everybody drop down to a two night stay. What I'm asking is that you play around with it. So don't be strict and structured and you know, rigid and not willing to amend. Play around with it. And if you are going to go for a one night stay, don't keep the same rate. So if you're going to offer up a one night stay and you offer a base rate of 100 pound a night, anybody who's going to book a one night stay, add on a little bit extra, maybe make it 110, 110, 120, 130 to cover the extra cleaning costs. And then if they as soon as they book for two nights and the price starts to adjust more to what the base rate is, et cetera and et cetera. So play around with it, see what works, see what sticks. There's no one shoe fits all here because I know we've got people that have got bed and breakfast in the room, we've got people who've got motels, we've got people who've got glamp sites, we've got people who've got multiple rental properties and we've got people who's got one rental property. So there's no one size fits. All I'm asking for here is, is to play around. And again that's the beauty of the Internet, that's the beauty of having a PMS is that you can do so.
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