Why Instagram Reels is important for your business

Recently I put together a couple of videos from a Q and A that I did with Danny from Optimize My bnb and it went down really well. You loved it, the comments and the messages that I got back. So I dug into my little archive and I managed to find another fantastic Q and A with Chris Taylor, who is an Instagram expert. These videos are going to be packed with information, so please do take note. They're short, sharp, to the point, but they will give you all the tools and the tactics that you need to make Instagram work for you and your hospitality business. So please do stick around. Before we get started, Uplisting are sponsoring this episode. Uplisting, Fantastic pms. They're guaranteed that you will never get a double booking. They are all about the direct bookings. They've recorded some really big numbers. They've got some fantastic people that I know quite well that rave about it. Shamil May down in Birmingham, we've got Ryan Luke, who's now using it up in, up in Newcastle. Luke Holmes. So again, please, please, please do go check them out. Boostly.co.uk forward/up listing U, P L I S T I N G. And without further ado, let's get on with today's lesson. So can you please explain in most simplistic form what Instagram Reels is and why people should pay attention to it?

Cool. So Instagram Reels, quite simply is again another form of short form content. So it was a TikTok ripoff. So they saw TikTok like really scaling and taking the market by storm. And as Instagram and Facebook do, like Zucks is the king of it, they see an opportunity to be able to share, share a market and then they go in after it. So Instagram Reels is basically Instagram's version of TikTok. And I've got a kind of mixed feeling with it. And this has just come from like practicing and really experimenting with the powers of it. It's really, really good in terms of the. Because it's a new feature and any new feature that you see on the platform, like they want it to take off the social media platform, want, they've spent millions developing it, so they need it to take off, they need people to use it. Therefore any user that creates the short form content, 15 to 30 second content, like what happens is they will push that content as far as possible because they want people to see it, they want people to interact with it, they want people to take it and give them feedback on whether it's working. Or if it's not working. So with reels, it's about basically getting to the point really, really quickly. So thinking of a pain or a problem or a piece of content which will grab people's attention and then getting it out there and demonstrating it in that 15 to 30 seconds. Now what happens is you may not get huge amounts of watch time because it's shorter form content, but what you will get is more views. And with more views normally becomes more engagement and therefore more followers that come to your account. Now with the way that the algorithm is working right now, obviously I don't know the ins and outs of the algorithm. I just know from testing that I've done with what's working and what's not working. So you've got a battle to have with Instagram reels because you need to know whether you want more business or you want more attention. And they are different things because more attention is not actually going to be. It might mean more views, it might be more impressions, it might mean more reach, but it doesn't actually mean that you're building the credibility up in the same way that a longer form video will. So with Instagram we want to create specifically and every social media platform, to be fair, a well balanced profile. So like with me, I'd normally create one reel a week, which just showcases me so talking for 15 to 30 seconds, delivering like I guess an awareness generating piece of content that made people sit up and go, oh crap, that's quite interesting. And then that then brings them to my profile where they get more credibility building content. So more stuff that demonstrates how good I am at what I do. And that would be the same thing for your stuff, right? So you leverage where you can get more impressions, more views and more reach by creating the short form content that the social media platform is encouraging you to create as it's a new feature. And then what you then need to do is make sure that when you generate the profile view so people to come and check out your profile, that you then have in depth credibility, content that showcases how good you and your business are. A lot of people have one or the other and actually it's having a well rounded, balanced profile and using all the features but in a most time saving and efficient manner because otherwise you can just find yourself getting into a mess doing all of your marketing instead of creating a system which works for you.