Why you need to be paying attention to the Flexcation travel Trend

One of the biggest problems that I see in the world of forums and social media groups is you can go into any group right now and you can type in the words PMS and you will get tons of questions asking, who should I go for? Now, you could ask any five people and you would probably get five different answers. But I have been a massive fan of this one company for a long time now. Uplisting up L I S T I N G. You can go and find out more by going to boostly.co.uk uplisting now, they're the sponsors of this show, but this is by the by, I'm a massive fan of them. I know the team really well and they are making really good inroads and solving so many problems that so many hosts around the world have. A lot of people that I know like and trust use and swear by uplisting. So if you're looking for a new PMS provider, somebody that is state of the art technology that can make your PMS go further, work harder for you, so you have to do less tasks, I recommend that you go check out Uplisting again. Thank you very much to Vince and the team for sponsoring Boostly podcast. We're a massive fan and we're always, always, always gratitude to you. Please do go and check them out and go and say hey and say that Boostly sent you. Thank you. Hello, my name is Mark Simpson and I give hosts just like you the tools, the tactics, the training and the confidence to go and get more direct bookings. And in today's lesson, I want to talk to you about something that got really pop 2020 and so many people missed out on. It's called Flex Cation. There seems to be a cation for everything nowadays. But Flex Cation is basically what was happening is that the normal summer season was being extended with lockdowns and schools being closed or schools being able to allow their students to work from home. What you were finding that at the same time families and parents were also working from home as well. So what they were looking to do instead of trying to get away, maybe in the summer when the rates were really high, they were hanging on and they were going in September, in October, sometimes even in November. Obviously this is depends on restrictions were in your area, in your part of the world. So I wonder, and you might be able to wonder as well and plot and plan for this year, will that be the same? Will schools be a little bit more lenient with attendance? Will they be able to do lessons from home? Is this Going to be the new future. Is this the new normal? There's already going to be a large majority of the adult population who are workers who will never go back to the office. This is why the work cation is a real big industry now. But can you be also be looking at your calendar and that normal sort of summer season or the school holiday season, will it be extended? So again, when it comes to your marketing and looking at your customer avatar, don't just assume that September 6th, say or September 10th, the kids are back at school and then you're gonna find, you know, baby boomer generation, etc coming to stay. Look at your data, look at what's happening, look at your inquiries and make a decision based on that. You know your data and the science that is is there for you never lies. You know, we can only assuming is the worst thing that you could do. So look at the data, look at the inquiries coming in and if you start to notice it, look at your market and look at your social media, look at your rates as well because again you may be thinking right, well 15th of September, 20th of September, maybe the end of September, early October, I'm going to Dr. My rates really low down because we're not going to have as many busy time. But could it be that with everything that's gone on, what you assume is going to be a slump, the shoulder season as we like to call it, is actually going to be a busy one. So this is why it's really really important. Make sure you go and get a pricing software tool, dynamic pricing set up for your business. This will keep it all updated and based off facts. Wheelhouse in my opinion is the best one this year. Booster.co.uk forward/wheel. But there are others as well, so bear that in mind. Look at the data, look at the inquiries that are coming in and make your decision based off of that. So that's today's lesson. Flexcation. Go and Google it. Go check it out to find out more about it. As a. There's a. There's a cool couple of articles that I discovered while while doing my research for this and I will try my best to remember to put it in the show notes. But if not just Google Flexation. If this is your first time that you have checked out one of his podcasts, go to boostlypodcast.com or boostly.co.uk podcast you can find a full back catalog. Check out some of the amazing guests that we've had over the over the years we've done more than 150 podcasts now, over a hundred thousand downloads. We've been recently rated one of the number one actually rated hospitality podcast in the world, which is fantastic. So I'm really proud and honored for that. This month we've got some big news in the world of Boostly websites. We are going to be getting rid removing the Boostly DIY from our portfolio. We are going to be focusing on Boostly done for you and Boostly Onepage. So this is the last month, April 2021. If you want a website and for only 399 pounds then this is the best time to go and do it. Go and find out more by going to boostlywebsite.com we are very soon going to be announcing some massive changes, massive improvements that is going to revolutionize websites for the world of hospitality. And it starts today. So go and check it out. If you want to jump in now. Be an early adopter before it disappears. Go to boostlywebsite.com or to even better to book in a call Boostly B O O S T L Y CO UK WC I'll be back tomorrow. Thanks for tuning in.