Why you should not rely on your free PMS website
8 Jun 2022 · 2 min
Mark Simpson explains why free PMS websites leave you vulnerable. You lose control if the platform changes, miss direct booking revenue, and can't build your own brand. A dedicated website protects your business.
Chapters
Hello, everybody. Welcome back to the Boostly podcast. My name is Max Simpson. I give host all over world the tools, the tactics of training and the confidence to increase their bookings. And I've literally just got off the call with somebody and I wanted to record this podcast because I want to make it and document it and put it on YouTube, all the socials. And this is why you should never, ever, ever rely on your free PMS website. Okay? And there's going to be people watching this are at different stages of their hosting journey. I totally get that. But we were recently, very, very, very recently, depending on when you listen to this, speaking to a host and they were with a pms. I'm not going to name who the host is, I'm not going to name the PMS because I'm not a dick. But they said that they were with a pms. They had a fantastic website, they loved their website. But then they changed their pms and when they changed their property management software and they went to another provider, for whatever reason, they lost their website. So they had to start all over again.
One of the biggest problems when it comes to converting a looker into a booker for a direct booking is the trust factor. Whether you like it or not, your guest is looking to make sure that you are who you say you are. So how can you do that? Well, the number one accreditation and recommendation certification service in the industry is iprac. And and I'm so happy to say that IPRAC is sponsoring this podcast and is the lead sponsor for all Boostly content. The reason why we partnered up is because I have been working alongside IPRAC for many years. I recommend them to every Boostly customer, client and team Boostly member. The reason being is that unlike other accreditation services, they are not just country specific, it is global and it is worldwide. They've got over 10,000 members and they've got over 250,000 properties, which means that you can display your IPRAC certificate on your website and on your socials and.
Know that you are going to be.
Providing that trust that your future potential guest is looking for. I reached out to IPRAC and I asked them if they've got a special offer for Boostly members. And so if you go to boostly.co.uk forward/trust t r u S T, you will go to a special Boostly landing page where you can book in a call and a demo. And if you sign up, you get a very special exclusive discount that only.
Boostly members can get.
So thank you Iprac, for being our Sponsor, thank you to listening to this very short message. I hope that you go and check out IPRAC today. I hope that you go and join them just like hundreds of other Boostly members have done. Because. Because it will help massively with you increasing your diary bookings. Right, let's get back to the show.
Now, the reason why the PMS providers out there, they give you a free website, is that they use this as part of their sales, which is, which is totally cool. One person did it, now they all do it. And obviously, if you've listened to any of my podcasts, watched any of my videos, heard me in any of the clubhouse rooms, you will know my thoughts and feelings of a PMS website. The free sites, they don't really do anything. Even if you absolutely love it, you still have that little niggling feeling behind the scenes that if you move, you lose your site. Now, this is the beauty of having a WordPress website, this is the beauty of having a Boostly website, is that you can bounce from PMS to PMS to PMS every single month and you will never, ever lose your website because we are able to connect the dots behind the scenes. This is the power of a Boostie site. So if you are in this situation, if you are wanting to again, not build your house on someone else's land, then you need to be speaking to us massively. Go to boostly.co.uk website, have a look at what we do, have a look at who we work with, have a look at who we've helped, have a look at our portfolio and all that cool stuff. And then you can fill in the form and you can book a call in from, from there. And I say this again, you may have a website right now, you may have a free website for a pms, because you're at a different stage of your journey and you just. It was free at the time, it was easy, but now you're looking to grow, you're looking to scale and you're looking to take on more properties and you wanted to make sure that you build your business on your land, on your rules. And the major part of that is the website. I talk about it all the time and I talk about it in the book. I can show you all the tactics in the world, I can show you how to drive traffic to your website. But at the end of the day, if your website isn't built on your land, and then you could risk losing it, the most simplistic one, the one that I can show, the one that will resonate with so many on this podcast, on this video is that if you have a free PMS website and if you want to move provider to somebody else, you risk losing that site. So you know where to go. Boostly. B O O S T L Y We'll get it. The video editor, I'll get him to put the link right here. B o o s T L Y forward slash Websites come and check us out. Please book in a call. We've helped over 1,000 hosts. We've got 2,600 clients in total right now with our most recommended website agency in this industry. Don't try and do it alone. Don't get your friends, nephews, best friends to do it. Make sure you speak to people that are specialists in this industry. And we had a number one go to guys and gals in this industry. So please do ahead. Go book a call. We'll speak to you soon. Thank you so much for tuning in Super Quick podcast on your daily listening to the Bud Boosley Podcast. Because I wanted to get this out and I wanted to record this video and I wanted to get this message out to the world. Speak to you all soon. Always stay proactive. Do not be reactive. Let's go and get some direct bookings.
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