S1:E10 - Enterprise Wolfpack Snippet - Group Call July 2016 with Mark Ottobre
20 Jul 2016 · 9 min
Mark Ottobre uses Alan Watts' whirlpool analogy to explain how letting go of attachment to outcomes shaped his 2008 studio launch. He argues entrepreneurship is a mental game where mindset comes first, then action, then results, and points to the Polyquinn Institute's collapse as proof that monopolies create space for new competitors.
Chapters
So what I wanted to start with today was a great analogy I was listening, and I really felt like it was quite worth sharing because I was listening to a lecture series with Alan Watts. Alan Watts is a philosopher in the '60s, and he made this point. It's a spiritual lecture about Buddhism and Hinduism, and he made a point about the way we see the world and the way our culture raises us to see the world. And that is, our expression often is, we came into this world. And a lot around what we do in society removes us from being a part of this world, if that makes sense. So we see ourselves as separate entities to the world rather than as one and the same thing. For example, we can't define self without other, and we can't define other without self. We are essentially backs and fronts. So he went on to say that, you know, just like the apple tree sprouts apples, the world peoples. And to see yourself at one with the world— and you don't come into this world, you come out of this world— meaning that we are a product of this world. And I suppose the reason why I want to open with this and I want to share this is simply because a lot of the issues that I think we have around balance and we have around getting— and this is the thing of some of these questions have come up around how do I manage them. And I don't know when, I don't know if it was the work of Don D. Martini when I was younger and getting into that and looking at Buddhism and Judaism and Christianity, all the different religions and really defining it more as being spiritual rather than as a label and seeing myself as one rather than against and trying to push up things. But it's about being in flow. And he gave this beautiful analogy around in a river, you have whirlpools and we can recognize a whirlpool by its spin, by its shape, and by its location. It's like, well, we recognize each other by our skin and bones and muscular structure. And we say, oh, well, that's Annette over there, or that's Anya, or that's Sylvester. But at the same time, the whole universe is circling through us just like a whirlpool. That whirlpool of water it constantly has new water. So, there's this great connection to everything. Everything is always flowing through you. In a sense, the universe, the infinite universe is flowing through you rather and you're a part of it. We define you as you with that skin and bones, but really, you are a part of it and things are flowing through you rather than you being separate from it just like a whirlpool. In a river. So I wanted to open with that because some of the emails I've been getting when I ask you guys— and thank you all so much for doing your homework. That really, really is helpful. And I feel August is going to be another level again of what April was, which I'm really excited about because I was really, really happy with the way April went. And I thought, you know, we— I shared some really awesome stuff and I really felt like you guys got value from it. But in saying that, like, you guys, some of you have been telling me about this this concept of balance and I started to think, how come I have stopped? Why don't I have that issue of necessarily worrying about that? Sometimes it is an issue but it's not something I worry about. It's not something I put a whole lot of attention to. I just let things flow and let things flow through me rather than be separate from it and experience things when they're supposed to happen kind of thing. So, that's the other thing I think in business as well. You need to let things happen when they're supposed to happen. And I've told the story a few times about when I opened up Enterprise, how, you know, 2008, 2009, I just had to open up the studio. And when I let go of having to open up the studio and really just started being and remember go it is, I remember having a moment where it was, I could actually stay here for the rest of my life. It's not bad. It's not bad. And what would change if I opened up the studio? What would change? Okay, it'd be my own environment. Okay, maybe, maybe I'd make more money. Maybe I'd put a whole risk on myself. Yes, I'm taking on more responsibility, but really, in essence, am I going to be working any less? No. No. Not even in essence am I going to be working anymore. It's just the masses live in a world of loss and gain and the master lives in a world of transformation. I've said that a few times and your levels of chaos and order transforms your levels of responsibility. You evolve. And this is the whole thing about the whirlpool. The whirlpool evolves and you need to be willing to induce death in some areas to to create change and life of new. It's like in a forest, if you have a big grand oak, the big grand oak shadows the forest so nothing can grow below. But when you chop the oak down, we can mourn for the oak, but at the same time, the sunlight does invite new herbs and shrooms and different flowers and different insects and different things to go up and take that ground. And things, and there's new life given. And that's like a business. If you look at any industry where you've had really huge businesses, and I'll relate it to a business everyone understands, and that's the Polyquinn Institute. I felt in 2009, certainly had a monopoly on— or 2010, I think was probably when their peak was. Yeah, I'd say 2010. It certainly had a monopoly on the fitness education market in that they were getting courses of $60, and then, or even sometimes more than that. And it was like everyone in the fitness industry were flocking to these courses and not really knowing why. It was kind of this almost hysteria. And I think they got too big and weren't humble enough and attracted some unfortunate events to equalize. And when that equilibrium happened, it allowed others like myself and a few others to develop their own courses. And the fitness industry, instead of being this one centerpiece, dispersed and allowed others to fill the void. And you always got to look at that in industry of the one and the many. You can have the one central power, but when that one central power withholds or disappears, you certainly invite other people, other entrepreneurs, other people who want to grow and share and reclaim some of that, that land back. You invite them to come in and lift up and take up that ground, so to speak. These are just all, I suppose, tools in terms of the compass that map you around in business. I think really business is done all between your ears in that everything happens in your mind. Everything is a mental game. When you can see it for what it is, you get a lot more clarity because it's the be-you-have thing. You become the person first, then you do the actions, then you have the result, you know, if I just teach you the technical one. And you know, I've already gone through the website stuff, right? I've gone through the sales stuff, I've gone through the marketing stuff, but yet I still get questions on those things and they're the same questions. So do I need to go through this stuff again? Well, yeah, probably. But there's also a mental component that is missing. There's a mental component that some of you don't have or not getting, you know, because it's either not implemented at all or there's questions about implementation, or you're unsure when is a good time to start. And I'm not by any stretch of the imagination, please understand, I'm not having a dig here. I'm not saying, you know, shame on you for not implementing, because I've been where you're at. I remember wanting to do presentations at schools and things like this. You know, there was a huge sticking point for me, and I really couldn't put what the sticking point was. Other than it was like I'd go, well, how do I do that? How do I do this? But I mean, really, it was, it was, it was an excuse because I just wasn't ready and I had a lot of fear around it and I wasn't being real with the fear. So let me open up now to anyone who wants to have a chat about anything that I've either just said or in general questions. I'll start from the top.
More from Mark
Strength Training: Everything You Need To Know About Building a Strength Program