Mark WickershamThe most sought-after VALUE PRICING expert in the accounting community

Adapting to AI: Two Strategies for Success #shorts

Name: Adapting to AI: Two Strategies for Success #shorts
Uploaded: 2025-06-06T15:08:24+00:00
Duration: 52 s
Channel: Mark Wickersham
Description: A short advisory monologue by Mark Wickersham about how to adapt to AI displacing routine work. He outlines two strategies for professionals to create…

6 Jun 2025 · 1 min

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A short advisory monologue by Mark Wickersham about how to adapt to AI displacing routine work. He outlines two strategies for professionals to create value: (1) move up the value curve away from data entry/bookkeeping toward advisory services (advanced tax planning, etc.), and (2) scale by delivering the same value to more people. The piece references Ron Baker’s concept of the value curve and frames adaptation as both a change in skill mix and a business model shift.

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So yes AI is coming. It's going to be replacing our jobs. What we have to do is adapt. We have to change. We have to look at the opportunities of how we can protect ourselves and one of the things we have to do is continually think about how we're going to create value for our customers And I see there being two ways of doing that. Essentially one of those is that we could take each individual client that we have and deliver more value. And as my friend Ron Baker talks about we should be moving up the value curve. That means that what we should be doing is moving away from data entry and bookkeeping and moving towards advisory work, advanced tax planning and so on. So we certainly should be looking at creating value for our clients by moving up the value curve. But the other way that we can do things if we want to generate more revenue and generate more value for people is we can also create the same amount of value but for more people by scaling.