AI-Powered Value Pricing for Accountants: Packages, Prompts & Profits

Let's get started. AI powered pricing. I talk a lot about value pricing and I thought it was time to do another live stream on this topic and how we can use AI, how we can use ChatGPT, how we can use prompts to help us with our pricing. So I'm going to walk you through a series of prompts that we could use. I'm going to use an example, a case study for this session. And I also know that some people may be listening on the podcast and so you can listen to it, but if you want to see the prompts, then you'll want to come to the YouTube channel and check out the recording. So value pricing. Pricing is more important than ever in this AI driven world. As AI automates more stuff and in 2025 we're seeing a huge acceleration, it keeps getting faster and faster. Some of the things happening in the world of AI that are automating, things I've predicted for the last year and a half. Now in my January 2024 predictions live stream for the profession and also the one I did earlier on this year, I said that I think that by 2030 compliance work will be dead, that we won't be doing compliance work anymore, probably sooner than 2030. And I still stand by that. I can see that happening. And those of you who, if you've watched work through my recent course on agent mode, then it can do extraordinary things in terms of automating some of the bookkeeping. And that's only been out since July. That tool's gonna get better and better. I've seen what anthropic are gonna do, which takes things to another level. Very soon compliance work will be automated by the AI. And so if we are clinging to the old fashioned time based billing, what we're gonna see is increasing downward pressure on prices. And ultimately they may come a point where a lot of firms are just giving away for free a lot of stuff that we currently charge for because the time costs go towards zero as technology automates. So that doesn't mean there's no value in bookkeeping. There will always be value in bookkeeping, but the AI will make it so that it takes less and less time and eventually zero time. So we can't price it based on the hour, we have to price it based on the value. Pricing becomes even more important as technology reduces the time to do things. Many people struggle with value pricing. I've been teaching it since 2020, so that's 25 years. One of the things I teach is the steps to implement value Pricing, I teach it as a journey. For some, it doesn't happen overnight. In fact, I'm still learning about value pricing and I've been teaching it for 25 years. It does take a while. As I often say, with pricing, you'll never get your pricing right. There's no such thing as the right price. There's always a better price. Pricing is a process of continually testing. We have to keep testing prices because everything's changing around us. The value that we create, the value that our clients perceive, what our clients need from year to year changes. The scope of work changes. Pricing should be changed continually. I know from talking to a lot of accountants and bookkeepers, I've heard many say that they've not revisited pricing for years, which is crazy. We should be changing prices frequently. But it does take time to master value pricing. I talk about this concept of a journey and taking things step by step. The good news is that AI can do some extraordinary things to make it much easier to implement into our business pricing systems. Value pricing systems. So I'm going to share with you some prompts for doing this. The first thing I talk about, if you want to start value pricing, if you want to make more money with value pricing, we want to create more value. The first thing we have to do is make what we do more valuable to the customer. If we can create more value, then we can charge higher prices. As long as we communicate that and the customer understands the value, they will pay higher prices. That's really the first step. We want to create more value across every service that you offer, whether it's bookkeeping, tax returns, accounts preparation, payroll, business strategy, whatever it might well be, you should always be looking to create more value. And this should become an annual thing. The reason is because it may be that last year you, perhaps you have a bookkeeping service and you, you did this process and you created some more value and perhaps gave some different options and choices to clients. You need to do it again a year later because there's different possibilities, partly because of AI and technology opens up possibilities to deliver more valuable service than perhaps were available a year ago. So we should be continually doing this process. For all of your services that you offer every single year, you should be thinking about, well, what could we now do to create more value for our customers? Because when you do that, firstly, I think it's the right thing to do as professionals, we should be continually creating value for customers. Secondly, when you create more value, you differentiate yourself from your competitors. You stand out. And thirdly, when you create More value, you can charge higher prices. So how can we do that with AI? Let's look at real life example and I'm going to switch across. I found this particular firm of accountants, bookkeepers. I think it was Phoenix. I went to their website and I looked at their services and one of the services is bookkeeping. That's a core bookkeeper bookkeeping business. And I looked at the website for people looking for a bookkeeper in this particular area. It didn't say a lot. When I look at what they do, it's these six bullet points. I think there's so much more we could do. We could really revamp the price of this bookkeeping business and we could do it really quickly with the right prompts, with AI. So let me walk you through. If I was working with this particular firm, one of the things I do to start with is okay, how can we make the bookkeeping more valuable? The old fashioned way would be to brainstorm and think about other services that we could do to create value. But let's use AI. I'm going to run a prompt and go to my prompt library. And if you're a regular, you'll know that people in the value pricing academy, people in the AI academy have access to this software. I have created dozens of prompts specifically for business owners, specifically for accounting firm owners, bookkeepers, accounting professionals. These are all prompts covering things like pricing, business advisory, marketing, content creation, answering clients, emails, and we're going to look at pricing today. I'm going to look at four particular pricing prompts. If I just click my filter, go to the pricing prompts. I'm going to start with one called Add more Value. If I open that up, I can see the prompt, the instructions and so on. All we need to do with this prompt library is grab the prompt I'm going to use. I can copy this prompt as marked down to my clipboard. I'm going to ChatGPT and start a brand new chat and imagine I'm working with this firm, or perhaps I am this firm in the us. All I would need to do is paste in the chat and then at the end of pasting to the chat, the prompt. There are some variables, so I always use variables in my prompts, which means that we don't have to edit any of this. We can use this for every service, every single year. We just copy and paste it. It's a system. I call it a prompt template. It's a little mini system that we can use over and over again. I know there are some really smart forward thinking accounting firm owners listening today and you're probably now thinking, oh, I could use this for my clients as well. If you want to do business advisory and create more value for clients, one of the things you could do is help your clients with pricing. You could use this prompt. All you have to do is put in the variables to save you watching me type. I'm just going to copy and paste in the variables for this case study. So I put in the website, the business. It's this Heartwood bookkeeping business. That's the website you would just put in your website. And we do that to get some context. If you're working with a client, you could put their website in what's the service? The outcome is completing clients bookkeeping. What are the essential features? I could list them, but I just went to their pricing page, I've just given it the link to that and that's all we need to do. Then we can just run it. But before I run the prompt, let me go through some of the things in the prompt. It's long, I'm not going to go through it line by line. I just want to pick up on a couple of things. We always start off with prompts at the top. What is the role we want the ChatGPT to play? And by the way, if you use a different AI system like Claude or Gemini, these prompts work just as well. It doesn't have to be chatgpt for this. You can use the prompts anywhere. I just happen to be using ChatGPT. It's my favorite and it's what most people use. Regardless, whatever AI system you use, you should always give it a role to play because you will get a better result. That's basic prompt engineering 101. And so I always build that into my templates. In this case, we wanted to play the role of a product manager because it's going to help us design a service, make it customer centric and improve the features and create more value. We then have the task firstly to analyze the website. It's a variable which we put in at the end. If you remember, I put in the website down here. I wanted to visit and review the website to get context on the business, its service offerings, its ideal customers and use that context to inform every recommendation. Then what I wanted to do is improve the service offering for the website. And this service outcome is bookkeeping. I will provide the essential features which is the website. This page here. These are the six essential features in their bookkeeping service. I want you to Be creative. I want you to identify additional features that add clear value for customers and produce a better outcome. I've told it specifically the format that I wanted to put it in and I've given an example because we know that AI systems are looking for patterns. I've got a few guidelines. I want to make sure it doesn't repeat the things that are already being done. The existing features, the service, that's the things they list on their website. These six things don't repeat those. I want additional things to add value, I want a numbered list and I want them to be short and specific. I want it to base its recommendations on what it learns from the website, in other words, what it knows about the business, and also prioritize features that are easy to implement and clearly improve customer experience outcomes. And then what I've done is I've given it a whole bunch of examples. Large language models look for patterns. When you are building your prompts, building in examples is really powerful because they do look for patterns. They will take those examples and that will help them to build a more consistent, predictable, better. Okay, so that's the prompt. We go, what we're going to analyze this bookkeeping business, analyze the business and then look to figure out what else we can add value to the core service. And so I'm just going to make sure I've got, I've got ChatGPT because we've got GPT5. Now I'm setting it instant simply because we're doing a demonstration. I don't want it to spend half an hour thinking, but you might want to, if you're using, if you're using GPT5, you might want to set it to thinking mini, which will take a bit longer to get the output, but you will probably get a better output. And if you want to think longer, you can do exactly that. Or of course, you might decide you want to use the old legacy models, perhaps you prefer the old GPT4. And so you've got access to those as well if you've turned the setting on inside settings. So anyway, I'm going with instant because I want a fairly quick answer. So let's go with this. And it's going to take a little while because it's going to be reading the website of this bookkeeping business and analyzing. You see, it's saying now it's searching the web. It's pretty much here it goes, it's coming out with the answer. Let's see what it's going to come up with. This is interesting. Okay, let's go through a few of them. I won't read them all out. It's suggesting what this business can do. So it currently does. Transaction entry, reconciliation of bank accounts, credit cards, monthly accruals, etc. The usual sort of bookkeeping stuff. It's suggesting that we could add value to this bookkeeping service with a real time business health dashboard. So we build a live dashboard. Clients can log into anytime showing key metrics, et cetera. We could offer quarterly strategic check ins. We could build in some forecasting and cash flow modeling. We could have alerts and threshold notifications. So in other words, it says we'll configure automated alerts, for example, when cash drops below a threshold, when receivables age beyond a certain number of days, that's debtors. If you're in the uk, that's all interesting stuff. I like that. Cleanup sprint for legacy data process and workflow mapping Client education and training Library monthly summary. I like these. There's 10 ideas. I think these are really good ideas. So what you would then do is have a look through that and decide which ones you like. Which of those do you think you could build into your service? That's the first step. That's the first thing that I always recommend. When you're looking to build a pricing system for one of your services. Things. Think about how else can we create more value? How can we make it a more valuable service to our clients? How can we make it more different to what other bookkeepers are doing, what other accountants are doing? How can we differentiate through what we do? We have to recognize though, that not everybody is the same. Everybody values things differently. And when you are meeting a potential client or even existing client, we don't know to what extent they value things. At the end of the day, as my friend Ron Baker says, value is in the hearts and minds of customers. Only the customer can determine value. It's not for us to say that everything on that list is valuable to every single client. Some clients might really value a dashboard, some might not. We don't know. So how do we get around that when we're presenting our services? One of the ways we can do it, the one that I've been teaching for 25 years, because it's the first thing I did in my accounting firm when I started to implement value pricing in 1999, was to give people choices. Customers love choice, they love options. And one of the best ways of doing that is to give them a choice of different packages. And specifically, yes, you can give four packages or five options. But three is usually the best. There are situations at a more advanced level where you might offer four choices or five. But let's keep it simple for now. I always recommend starting with giving people a choice of three. And the reason for that is because of something called the magic of three. And what that means is that when customers are faced with three choices, most go towards the middle option. They choose the middle one because it feels safest. When we understand that there's some interesting things that we can then do do with our packaging of our service offerings to further reinforce that gravitating towards the middle option is usually in the customer's subconscious. But we can do things in the way that we lay out our packages, the way we describe them, which encourages more people to realize that's the best one for them. I've been teaching for 25 years, and all the firms I've worked with in the value pricing academy tell me when they've done it right. Most people choose the middle package, and if you do it right, you should find more people choose the most expensive one than the least expensive. So that's what I call menu pricing. I've been calling menu pricing for 25 years. It's what I teach, and it's really powerful. So we have this long list of things that we've created now of an enhanced bookkeeping service that consists of foundational stuff like transaction entry reconciliations and so on. But also now we've got this list of other things that we could now build in. And so what we want to do is, because everybody values things differently, we want to create three different packages. Three packages. And at the cheapest end, it would be the essential stuff. Probably these things here, these would be the things that everybody needs. And some clients might only value those things, but there will be others that see some value in some of these other things. Let's build some packages which are more valuable, which include some additional ways to add value. And you could do this yourself, but why not use AI to help you get started? So we're going to use another prompt. I'm just going to close this one and use one called Package Builder. If I open up Package Builder, we're going to copy this to Clipboard, we're going to go to ChatGPT, do control V& paste it in. Let me just move this out the way. And at the end I just need to put in the variables. So let me do that first, because sometimes I forget, sometimes I run these prompts and forget to actually put in the Variables at the end. So let me just put this in here. Control C, control V. Okay, I'll come back and explain these in a short while and I do need to add some more things as well. Let's go to the top of the prompt again. What does this one do this time? It's acting as a pricing consultant specializing in value based pricing with expertise in tiered pricing structures. It's going to get a detailed list of features for a service and it's going to create number of packages. It's going to be three in this case because that's the variable I've set. I made that available because you might want to create four packages or two packages or five if you wanted to. I don't recommend that, but I always Recommend Start with 3 and then I've given it some rules or some rules to follow. So it's going to identify for each of the packages. I wanted to think about a customer avatar and primary outcome they want. When I teach menu pricing, I teach a seven step framework for menu pricing. There's a process to go through and one of the most important things to do, which is step two is having decided how many packages, let's say three. Before we start building out our packages, it's really important to understand our customers and the different types of customers and what's important to them, their characteristics, their wants and so on. Because different people will buy different types of stuff. And what we want to do is make sure that as we build out our packages, think of it as bronze, silver, gold. As we build out the bronze, silver, gold, we want to make sure that each of those packages speak to a particular category of client. If we don't do that, if we just build random packages, and if none of those packages meet the specific needs and wants of a particular client, then they won't buy. So that means you have to start thinking about, and we talk about bookkeeping here. If we were to segment our customer base into three different types of customer and their characteristics, their wants and so on, what would they be? And only when we've done that can we really start to build packages properly. Because once we know what a different group of clients might value and want in a package, we know what to put in the package. So that's why step one of the prompt is to identify in this case for three packages, who might be the likely customer avatars and their primary wants. Then in step two, it's going to build out three packages by allocating the features to the most suitable package based on the avatar and then it specifies to use the template below. So I then have a template when I create prompts and these standard template prompts, these little mini systems, as well as examples, it's always a good idea to put templates in there. If you have a template in your prompt, the large language model will follow that template and give you a more predictable output response in the format that you want. So you get predictability, you get consistency, you get a better result. I've just given it a template here as to how I want it to lay out the output. I've specified some examples. That's why a lot of my prompts are very long. Don't be scared by the prompts. Some of the prompts are long because I spend time crafting templates and examples to create consistency. Okay, so in this case, we've got number of tiers. I'm going to go for three a bronze, silver, gold, if you like. Service outcome is to complete the client's bookkeeping. What are the features that we're going to allocate across these three packages? Well, I've simply taken the six features that this firm already does as part of bookkeeping. I could have just put in the website again. I want to make sure there's complete clarity over this. So I've repeated the features again, plus the additional features from your previous response. So if you go back to the previous response, remember, I wanted to add value. It came up with 10 great things. And what you would do with these is decide which ones you would consider implementing into your packages. So I'm going to, rather than reading it, I'm just going to very quickly say, okay, I like the idea of number one, two, three, don't like four. We'll go with five, seven, eight and nine. So we've got one, two, three, four, seven things there, plus the 16 originally. Okay, so we're best. I'm just saying here, these are the things that we do right now. And these seven things here we'd also like to do and build into our packages. So let's come up with something as a starting point for us. Here we go. Okay, that was fairly quick, but that's because we set it on ChatGPT5 Instant. You could always go a bit slow if you wanted to think deeper. So here we go. Packages for a service that completes a client's bookkeeping. And the first step was to look at the customer avatars. So it's suggesting that our first package, our bronze, if you like or essential, might be called Compliance Keeper. And the avatar for this the most likely customer for our basic bookkeeping might well be a solo entrepreneur and small business owner who just needs their books up to date and tax filing and compliance. And their desired outcome is accurate compliant books ready for tax season with minimal fuss. Important factors affordability, reliability, accuracy and time saving. So think about your customer base. Does that sound like a fairly sizable proportion of your customers? And if the answer is yes, then that's probably a really good little avatar for one of your packages. Okay, package number two. This is growth the business builder. The avatar here is a small but growing business that wants more than compliance. They want visibility into performance and smarter decisions for their numbers. Desired outcome, clear financial insight to support better management and growth decisions. They want accuracy insights and proactive reporting. So do you have clients that want to grow, that want proactive support and help with building their business? Yes, and if so, that's probably a pretty good avatar. And then number three is for premium is the strategic partner. So this might be established or scaling. Businesses that view bookkeeping as a strategic function. They want integrated reporting, analysis and guidance to drive profitability and efficiency. The outcome they want is bookkeeping that fuels business strategy and cash flow, forecasting and long term growth. They value productive analysis, personal support, real time data and premium insights. Do you have clients that would fit and if so, great. That would be a great avatar and a great way of building a package. It's going to assume the answer that is yes, that those are three good avatars. And so it's now going to build out the packages. Of course you might want to go back and change this. You might want to say, actually I don't agree with that. Can we change that then it'll rerun the prompt. That's fine. Usually ChatGPT and other LLMs are pretty good when it comes to building out customer avatars both for pricing and marketing. So it's going to come up with some suggested packages. We've got our essential one and it's suggesting a name of the compliance keeper. This package is for small business owners and sole traders who simply want their books to done accurately and on time. It ensures complete compliant bookkeeping without unnecessary extras. It's then listing the features and probably no surprise, I think that's actually the features that this business has. Yep. So I'd agree. That's what I'd have done anyway. They are essential features to put in the entry level package if I was advising this firm. The advantage of doing this approach, I'm going to assume from their website they only offer one package the problem with onepackage is you're missing out on the opportunity for customers to pay a premium price. Some customers will pay more when they understand they're getting more. There's a huge opportunity for this firm. I don't know who they are, I just found them on the website. So they could then offer this package which is for growing businesses who want more insight and control. It includes everything in the essential package, plus additional tools and reviews to turn bookkeeping data into into business intelligence. And so it suggests it will add in these additional four features. Remember from the first prompt which came up with ways to add more value, it's suggesting that we should build in the real time business health dashboard, the quarterly strategic check ins, the client education and training library and the what changed Monthly summary. I think that sounds pretty good to me. And then finally package number three, it's suggesting that for the strategic partner we might build in forecasting and cash flow modeling, Clean up Sprint for legacy data integration, health monitoring and forecasting and cash flow modeling. I would agree with that one. And that third one as well I think would be a good one to build in at the top package. This prompt then builds out your packages. So we can now go further and those of you that are in the value pricing academy, that understand the seven step framework I teach, we could run more prompts to go deeper on this because we've got some reasonably good descriptions here. But with value pricing, the most important thing is communication is how we communicate to clients. Words are so important and having good quality descriptions with the right words are really powerful. If you want to put your packages on a website, for example, I've seen some people put their packages there and it's full of all these tables of ticks. They're really complicated tables and if you put something compared complicated on your website, you just confuse people. So by all means put your packages on there. But keep it simple. The real focus is the value to the customer. And in terms of packages, it's that description that's really important. It's helping clients to understand the benefit of each package. What's key about that package? Yes, you can put loads of items with ticks and crosses, but if you put too much, it just confuses people. Save that for the conversation. You have the face to face conversation, the zoom meeting words are really important. Okay, so that's that particular prompt. What if you want to, what if you're a visual person and you want to want to see what that might look like as a pricing comparison table with ticks and Crosses because you might want to build that into for example a you perhaps have pricing brochures to help build up the value of what you do with your services. This is a bookkeeping one I created for a bookkeeper in the uk so you could put in your. Let's see if this is a table of ticks and crosses. Hopefully you can see it. This is the sort of thing you could then go through in a meeting with the client to help them identify the best package for them. So what if you want to build what we've just done into a first draft really quickly? I'm just going to go back to the prompt library and run another prompt. It's called Feature Comparison Table Generator. I just need to grab this one, go across to ChatGPT and I'm going to run this as a follow up prompt. This particular one hasn't got any variables this time. You just copy, paste and run it. Essentially this prompt is saying you're a skilled service designer and visual comparison builder trained to turn service packages into clear, easy to read feature comparison tables. I've used a template to make it really clear. A template and an example. Remember, templates and examples will help make sure that you get the right output first time around. Let's just run this and see what it builds out for us. It shouldn't take too long. Here we go. Here's our feature comparison table. You can see on the end column we've got ticks for the six essential things and then we've got the extra four items in the middle. Package the business builder or growth package. And then we've got the last three things. In the Strategic Partner premium, when you're armed with the right prompts, it's just a copy and paste job. In this case we can build out this and then you could copy and paste that into a document. You could put this on your website. Obviously you might want to change it a bit, but I think that's pretty good. Let's move on to the next thing that's really important with value pricing. We've created different packages for our bookkeeping service now. So this firm, rather than having just one simple bookkeeping service and now giving people a choice and some people will choose to pay more because there's more value. But the most important thing about value pricing, it's not coming up with the price. Some people think it's all about the price that's important. The most important thing about value pricing I and arguably the hardest is the communication. If customer it doesn't matter how much Value you create, you can build huge amounts of value. If the client, if the customer does not understand the value, then they won't pay for it. We have to make sure we use the right words. And if we go back to this comparison table, the problem with this, and this is why I advise caution with putting these on a website, is because this is just a list of features. People don't buy features, they buy benefits. If a client is faced with this on your website, they're going to read, for example, transaction entry, import from banks and credit cards. They have no idea. They're not accountants, they're not bookkeepers. So what changed? Monthly Summary. People don't buy features, they buy benefits. What we have to do, whether it's on your website, in your pricing brochures, and the words that we say in our scripts, we have to communicate the value properly. In the value Pricing Academy, I teach how to structure that. There is a way of doing it by understanding benefits, deeper benefits, ultimate benefit, using linking phrases, and also using many of the techniques that we learned from price psychology, from behavioral economics, and from marketing. And so yes, we could then spend a long time creating the words and. But this is where AI is really good. This is where it's going to save you so much time. What we can do is we can create the words for all 13 of these really quickly. Let's do exactly that. I'm going to go across to the prompt library. I have a pricing prompt called feature Value communication and I just need to click on the copy as markdown, go across to here into my chat and I'll just paste that in Control V. I just need to add in a couple of variables, which is the product offering and the feature list. Now you might be thinking, hang on, Mark, we know what the product offering is because it's the previous chat. Absolutely. We don't necessarily need to put variables in here, but I designed these prompts to be used standalone. It may be that you've got an existing service and you're happy with it. You just want to tweak and improve the wording and therefore you might start a brand new chat just with this prompt. If you're starting a brand new chat, then of course you'll need to say, what is the product offering? And list things. In this case, I can keep it fairly simple. I can just put the product offering is complete to clients bookkeeping and the feature list is the combined list from the packages above. So I'm going to run this prompt in a second. In this case, we're changing ChatGPT GPT's role to a marketing consultant because we're now talking about words, communication and we're really into the realms of marketing and copywriting. And I want it to enhance the wording of every feature in the feature list for the product offering bookkeeping in this case by highlighting the benefits of each feature and for every feature reword using the following framework. So I then give it a framework. It's something I teach in the value pricing academy. I teach linking phrases, ultimate benefits, and so on. And then what I've done with this particular prompt is I've built in a lot of the things that I teach and have taught for many years on communicating value, including lots of examples that I teach in my pricing sessions. So that's the prompt. Let's see what it does. And it shouldn't take too long to but if we compare it to where we started this so imagine that you're consulting with this business here. Or perhaps this is your business. If you look at this page here, if a business owner comes to this page, there is nothing that talks much about the benefits of what they do. Particularly here when you get to the bookkeeping service, it's a bit vague and wishy washy. No matter where your business is in growth, we can tailor these basic functions to suit your needs. These things which nobody values other than accountants and bookkeepers. We know what they mean, but business owners have no idea what those things mean to them. They won't see any value here whatsoever. They'll probably then just go and explore other websites. So you've lost a potential client. Let's make sure that our websites and our brochures have the right wording. It built out for everything in our table. It built out some really good words. So let's take monthly accruals. We apply accrual accounting adjustments to match income and expenses to the correct periods. This ensures your financial results reflect the true performance of your business. This means you avoid misleading leading profit figures that can cause poor decision making or cash flow strain. As a result, you gain accurate insights into your business health and make decisions that increase profit and reduce risk. If I was a business owner, I'd say that makes sense. I want accurate insights, I want to increase profit and I want to reduce risk. I can now see value of monthly accruals. Do you explain to your clients the value of what you do? I'm sure if you do bookkeeping, you do monthly accruals. If you do accounting, you perhaps do monthly accruals. But do you ever explain that to your clients. If you don't, they're not going to value that thing that you do. Let's pick another one. Let's take the real time dashboard. We provide a live dashboard showing your cash position, profitability and key trends at a glance. This means you no longer wait for month end reports to understand your numbers. As a result, you can make faster, smarter decisions that improve cash flow and boost profit. So I know I've taught a lot, but that whole process, I've gone through those four prompts, as you can probably imagine. Now, in about 10 minutes of just copying and pasting four standard prompts, just 10 minutes, you could take your existing server, whatever service that might be, create more value, then come up with how that might be broken up into different packages based on analysis of, of customer avatars. Then you could, if you want, create a comparison table and then the bit that's really time consuming, I think, because I know when I write pricing brochures, it takes a long time to come up with the right words in the right framework and structure that properly communicates value and benefit. And we can do all of that. What might have taken me a day can be done in about 10, 15 minutes with the right prompts. So going back to the prompt library, I know some of you use the prompt library. If you don't have access to the prompt library, how can you get access to it? We make it available to Value Pricing Academy members and also to members of the AI academy. We've talked a lot about pricing systems. There are so many more things that we can do with AI, with building our pricing systems. Just to give you a flavor of some other things that we can do. Firstly, we can drill down all that stuff we've done so far and refine things. We can refine descriptions of the packages which are powerful. But there's also other things we can do. I talk a lot about value pricing, how we want to run the value conversation, the process, and that starts with asking great questions. I teach a process of how we ask great questions. We want to ask them in four phases. We want to ask background questions to get context and background. But then we want to ask the problem questions. We want to understand what are the challenges that people, people are having. And then we also want to ask consequence questions. Because when somebody says they have a particular problem or a challenge, like maybe they say that they're, they're behind with their bookkeeping, which is why they want to talk to you about doing bookkeeping, then what we really want to understand is, well, what's the consequence of that? Why is that a particular issue? It may be because now the IRS or HMRC are now investigating them because they are behind. And so there's a more serious consequence. And so we want to ask questions to understand that. And this process of asking questions is challenging. It's a learned skill. But with AI we can build prompts for coming up with the questions you can ask. We can also create prompts that allow us do role plays. If you want to learn how to have a pricing conversation better, we can use AI to do roleplay, which is really powerful. If you found this one valuable, then we can go deeper on some other processes later. And so I'm going to wrap up by saying please put in the comment, what's the best thing you've learned today? Let me know. I'd love to get feedback. It'll help me to make sure I make the future live streams better. If you've enjoyed it, please hit that thumbs up button. I really would appreciate that. I will see you soon. Bye for now.