ChatGPT vs Claude: Deep Research, Integrations and Staying Safe

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Welcome to Live Stream. We're gonna get going in just a minute or so. Just popping on to say hello to everybody.

I love that intro music. I'm sat here doing the drums whilst I'm waiting for you guys.

Sarah's here from Louisiana. Welcome, Sarah. Sarah, you were here on. On my session on Monday as well, weren't you? How are you getting on with the school platform? That was you, wasn't it? Peter Buison, is that right? Is here from a cold Pretoria? I don't know where Pretoria is. My geography is absolutely awful. But sorry that it's cold. That's a shame. I'm. I'm traveling not far this weekend, but only to the Yorkshire Dales. And it looks like it's going to rain for a couple of my hikes, which is a bit of a shame, but I can't complain. We've had about six or seven weeks of glorious sunshine in the uk. So John's here from Hartford. Yeah. Gonna be interesting as they really only use ChatGPT on a daily basis, so good to compare. Yes, I kind of tend to use both Claude and ChatGPT interchangeably. I do favor Chat GBT, but I do like to use both of them, so.

Good to know what's available. Ronald here is from Rigby, Idaho. Welcome, Ronald, Julie is here. Good morning from sunny and hot New Mexico. Welcome, Julie. Carol is here from Pretoria as well.

So Carol and Peter, maybe you know each other, although I'm sure it's a big place.

Let's see. This is denui. Is that your name or is that the business name from Walter says? Hi, Emily. So, hi, Larry is here from Alabama, usa. Okay, I make it past the hour, so welcome everybody. I'm gonna go ahead and get started. I just want to run you through a couple of announcements before we get into the content for today, just so that you know what is available to you. I'm just finding the right button to bring up my sides. So anybody who's got a smartphone on them right now and you want to scan the QR code, you can do so. But I'm also going to fling a few links at you in the chat box. So first up, we have, we work with this wonderful organization called B1G1, which means anytime you guys appear here on a live event, we get to make a charitable donation on your behalf. So that's just as a, as a thank you for you being here live. So you get to choose where that goes to, whichever cause matters the most to you. So you can click the link that I've just put in there or you can scan the QR code on the screen if you're quick. And you can go and choose where you would like this month's charity donation to go to. I think it does refresh every month, so if you haven't done so already in June, make sure you do so again.

Next up is a date for your diaries. And anybody who is here who is in our AI Academy or in our value pricing academy, you don't need to do anything because we're going to send you the link for this. You're going to get the recordings for this, you're going to get all of that good stuff. But anybody who is not in one of our academies and would like to attend the business advisory Master class, it is running from June 24 to June 26. So it's about three hours of training on each day. And it runs From, I think 10:45 Eastern Time until 2:00pm Eastern Time each of the days, Tuesday, Wednesday, Thursday. And we're covering lots of content around business advisory. So how to set up your service, how to promote it, how to deliver it, and also how to use AI critically as well. That's a big component of it, how to use AI to improve your business advisory service, which is really important because we know that as AI takes over compliance work, we are increasingly moving towards business advisory. So it's just more important than ever that we get on board with that and we make sure that we are optimizing our business Advisory in every way that we possibly can. So if you want to want to, I've put the link in the chat box for you to go and sign up and save your place. It is a free ticket, so go and grab your place. If you're already in the AI academy or the Value Pricing Academy, you don't need to do anything. We will email you all of the information.

Next up so that you are aware we have a couple of ebooks that are available, again free. You just need to go and sign up and put your name in and you can access those ebooks. The first one on the left there is I think it's six practical use cases on how to use CHAT GPT in the accounting industry. So if you're quite new to ChatGPT, that's a good way to get started. And then on the right we have our latest ebook which is the Bookkeeper's Guide to Thriving in an AI Future. So that one talks quite deeply about how AI is changing the bookkeeping landscape and what we need to be doing in order to stay ahead and stay on top and stay relevant. So that's really useful if you want to look into any of those topics. So we also have our mini course available which is, I think it's around two, two or three hours or so of training on ChatGPT introductory level. So it really gets you up to speed on how to implement ChatGPT in your business. Then we also have the ChatGPT community. I'm really loving this community at the minute I'm posting in there as well, much as I possibly can. And we've moved it to a school platform. We used to have this on Facebook but we find that the school platform is more geared towards engagement. So we get a lot more people talking in there and a lot more people sharing their ideas and, and commenting and engaging and just, you know, it's generally a more happening community. So if you want to join that, you can do so as well. I've put the link in the chat and then finally if you did want to go a step further, we also have the AI Academy which we teach regularly. I do a live session, we also have the live streams and everything that get put in there and there's pre recorded content in there as well, teaching you about AI and how to use AI in your accounting or bookkeeping business. So if you're really on the AI train and you want to join that, you are welcome to do so. Okay, so that's all the announcements. I tried to whiz through that as fast as I can so that we can get into the content for today. So today's session, let me just check. I've not got any questions yet. Okay. If you do have any questions, by the way, throughout today's session, please do pop it into the chat box and I will have some time at the end hopefully to go back over any questions. If you want me to go and look at something again, please do let me know. So Today's session is ChatGPT versus Claude. So and we're looking at a couple of the new updates that have happened.

Recently within the last week or so. We're going to look at Deep Research, which has now been brought to Claude and as part of that also the web feature that Claude now has, which it kind of reluctantly hasn't had webinar web feature for ages, whereas ChatGPT has for probably you know, over a year or so now. So I was really behind on that. But we now, now do have that feature and we also have the Deep research. They've also both released an integration feature, so Claude calls it integrations, whereas Chat GPT has called it connectors. So we're going to look at those, a couple of those, just really kind of basic overview and see what that's going to mean, what that's going to look like, maybe some potential ways you could be using that. But really I'm just showing you what it is, is and how you might implement that. And then finally, as part of that integrations, I think it's very important that we do have a quick talk about safety. If you are giving ChatGPT access to all of your files and all of your, your calendar and your emails and things like that, we do need to have a bit of consideration about how we're approaching that in a safe way so that we're not breaching any GDPR rules, whatever it is, in, in the US or other countries, you know, we are being safe with data protection. So we're going to look at all of those kind of things. I will preface this by saying as, as John said at the start there he we normally I just use ChatGPT and as does John normally just uses ChatGPT and we haven't really looked very much at Claude. I do have a personal preference for ChatGPT and I do think that as we as new things come out in Claude, for example, if we get an update, include wait a week or two and Chat GPT will come out with something even better. So that's generally been the experience over the past couple years is that Chat GPT maybe takes a little bit longer to get to that point of giving you something, but when it does give it you, it's just that little bit better. It's the, the models behind it work a bit, little bit smarter or the user interface just works a little bit nicer, it's just got a couple more extra features to it or it's more widely available because they put it on the free plan rather than the paid version. Whatever it is, ChatGPT always just feels to me like it comes out on top. But for instances like a couple of days ago where Chat GPT was down, did anybody notice that Chat GPT was down and my day was ruined. But for instance, instances like that where ChatGPT is not available, it's good to have that backup and it's also good to have an idea of what tool is actually going to perform the best for each different task that you want to do. So it's good to weigh them up against each other. Sometimes just use the same prompt in both platforms and see which answer you prefer because it may be that they just give something slightly different, a slightly different nuanced answer or layout that you just slightly prefer. So it's nice to play them off against each other.

So, first of all, we're going to look at Claude's new Deep Research and web feature. So they released this, I think just last week. Originally they gave it to just the Max plan. So actually, let me, whilst I. I tell you about the plans available.

I'll bring this up so that you can see this. So this is the, the available plans for Claude.

So on the free plan, Deep Research is not available initially, they only gave us Deep Research on the Max version, which I've noticed has actually gone up in price. Last I checked, this was 75amonth. It's now $100 a month, probably because they have added this new feature. So they gave it to Max, but it is now trickled down into the Pro version as well. So if you're using Pro, you can use the Deep Research feature. It is going to be limited, but as ever, it's quite vague on what the actual limit is. I can't say you get 10 per month or anything concrete like that. It tends to be quite vague. You just know that you get less less on the Pro than you do with the max. If anybody does know the exact figures, let me know in the comments. But as far as I'm aware, there's no concrete line. But you do get more with the max. Obviously it is again more expensive to do so. So I find that I am using the Deep Research feature for actual business purposes because I do a lot of demonstrations for you guys as well. So I probably use it a little bit more than I would so that I can do the demonstrations for you. But for personal and for business use, I maybe use it five times a month, maybe a little bit more than that. And you definitely get that on the Pro version. So if that is enough for you, then that might be the one that you go for, if that impacts your decision at all.

So as part of the Deep Research feature that we've now got with Claude, they have have also given us web access. So you can switch this on in Claude and you can utilize the web. It's also going to be super useful doing the Deep Research. They had to give us the web access to do the Deep Research because the way that Deep Research works is it goes and accesses hundreds of source materials online and then summarizes an answer or a report for whatever it is that you've asked it for information on and then it brings that back to you. But it has looked at hundreds of reports, hundreds of sources within a couple of minutes. So it's really, really powerful in how that works. And it needed to have that web integration to be able to do that. So we now do have web access as well. So let's go into Claude then and I'm going to show you where this.

And just how to how to access that. So let me just bring that up.

So.

And hopefully that's big enough on the screen for you guys. I know the wording maybe is a little bit blurry.

But I can possibly zoom in if you want me to zoom in. So if we go to a new chat.

You type in your chat query here, whatever it is that you're trying to research, and then we have a selection of tools here along the bottom so we can add extra documents with the plus icon. We have a drop down list of tools which I'm going to talk about integrations in just a minute. So that's where we're going to look at that. We have this feature for extended thinking, which is similar to ChatGPT's O3 model and O4 model, where it uses more logical, progressive thinking rather than just summarizing things very quickly. But we now also have this research feature. You will see there that it says it's still in beta mode. So it's still being tested and maybe is still not perfect, which I have noticed, as there are some Inconsistencies that I've noticed as I've been testing the deep research feature and asking it several times to do something. But what we do is we just click that deep research button, we type in whatever it is, is we want to research, and we click go. And off it goes. So, for the example that I'm showing you here, and I've put this same one into Claude and into Chat gbt, I've asked it to research UK tax implications for crypto income for small businesses. So that's just a random thing that we just came up with to get it to research, but it's quite a lengthy topic. So when you're, when you're doing your deep research, you're generally wanting to use this for something that it's quite a broad, big subject that there's quite a lot to delve into with that, or that there's lots of different areas to look into. So with this one we've got, well, what are the tax implications? We need some information about how crypto income works and we need to know about small businesses, how that's going be to impact them, and a broader kind of cultural sense of what's happening with business and economy. So it's quite a large sort of subject for it to cover there, which is why we want to use the deep research feature for it to take its time with that answer and really give us something in depth.

So the thing that I've noticed that it tends to be different here is, and I'll go into ChatGPT's version in a second, is that what it did is I gave it that prompt and off it goes, immediately starting to do its research, rather than asking me any further questions or clarifying anything. Okay, which Chat GPT does that? It asks you questions before it goes into. Which, by the way, when it does that and it dives in, it's now eating into your deep research allowance. Okay, so remember, we've got that limit on how many times we can use deep research. So if you've not given it a prompt that's got enough detail and it immediately goes off and starts doing your research, you just need to be aware that it's going to be using your allowance. So you want to be very careful in getting your prompt right first and giving it as much context as you possibly can. I've given it a very simplistic one just for the purposes of this demonstration. But if there are specific areas you want to cover, specific information you really, really need to have in there, or you need to Give it extra context, then make sure you include that in the first prompt. Because I found that it doesn't always ask those clarifying questions. Now sometimes it has asked me those, can you give me more information before it goes on? But sometimes it doesn't. So at this point, whilst it's still in testing mode, just make sure you are really fleshing out those prompts that you give it it. So what it does is it starts doing a research plan first. So we can see what this looks like as we, we click into the, the research plan here and we've got the little drop down. It's going to tell you exactly what its process is of how it's working. So first of all it's doing an assessment and breakdown. What are the main concepts? Okay, UK taxation, cryptocurrency, small businesses, HMRC guidance. Okay, it's, it's going to look into all of those different areas. It needs to look into different entities like hmrc, different business structures, sole traders, partnership, limited companies, the relationship. How does crypto activity map to tax categories? Okay, we need specific facts. There's temporal constraints. So tax year, it's, it's considering the, the specific year from 2024 to 2025 and recent updates, user expectations. And we have the form of answer. So it's going to give me a detailed research report. So that might actually be a nice kind of way of formatting a prompt if you want to give more context. You know, what are the main concepts, what are the key entities that need to be looked at, what relationships? If there's any temporal timing constraints you need to think about, what kind of answer do you want? Do you want it as a research report? Do you want a comparison table? You know, what kind of thing do you want that might be things that you include in your prompt, but even from that simplistic prompt, that's how it's breaking it down and that's how it's going to do the research. It's looking at what kind of queries it needs to do for that. So this is going to require multiple perspectives. The 10 different aspects all relate to the central question, but require different methods. Methodological approaches. I can't say that word benefits from exploring different angles and each perspective contributes unique insights. Okay, so it's just, it's detailing how it's going to do that work. So here it's giving me a detailed research plan as well. Development. For this first depth, first query, I'll deploy four to five sub agents. So what it's going to do is it's, it's sending off kind of its little minion to go and do the different tasks that need to be done. And this all happens, by the way, this all happened in 7 minutes and 5 seconds. And it looked at 324 website sources. So that's how much information it's gathering to do this.

You can view those sources if you like as well. So I'm doing that by. It gives me this first box, I'm going to click in there and then I just click on where it says gathered 324 sources. I can see the most popular one here was Gov UK, which is the, the UK's government website. And this has been viewed 104 times. So lots of different pages on there have been accessed. If I click into this, I can see every single source that it has used. I can scroll through these and if there's anything that I want to go and look at in more depth or I need to go and fact check, I can go and click on these and do extra research. But as you can see, there is a lot of pages that it has looked at here. So 324 sources, that's where it's drawing all of its information from in seven minutes. So can you imagine if you, if you wanted to get a human to do this, how long that would take? That would take days, that would take a long time. But this is taking seven minutes. So it's so powerful, this deep research tool.

So we have that, we have the research plan, we have the sources that it goes into, it then generates the report for me. So on the right hand side is the report that it's made. Now as you look through this, generally what the way it formats it when it does a report is it gives you a bit of an introduction with a summary of what it's found and then right at the end we get a conclusion as well. So if you wanted to skip straight to the conclusion, read that to get a quick summary and then when you've got more time, go back through this in more depth. You can see that it's quite a long report here. You can also notice that as we go through this, there are links to the sources that it's referencing as you go through. So here's a fact, it says recent changes include revised capital gains rates up to 24%. So that's obviously a factor that it has pulled from a source somewhere and it has immediately afterwards put the source that it has got that information from. So if you wanted to go and fact check that see where that information came from. You can click on that and go and find that out.

So and, and you can see that for this paragraph it's used a couple of them here as well. So I could click on, click on any of those and go and view those pages and go and double check everything. But this is a really in depth report. So it's got how HMRC categorizes crypto income across business activities, trading classifications, capital gains treatments, mining activities, staking rewards and by the way I, I know absolutely nothing about crypto so I can't vouch on, you know how accurate this is. But you, if you understand this subject you can see how in depth it is and how much research it's done to, to get to this point. Current tax rate rates it's found and business structure implicit implications.

So it's looked at the businesses, sole traders, limited companies, partnerships and how they're going to be affected. Essential record keeping and documentation requirements. So how, how is that going to change if we start using crypto VAT implications for business crypto transactions Recent regulatory updates and compliance changes. Compliance risks and penalty frameworks Available release and tax planning opportunities. So that's really powerful. You know that could be something that you then look at incorporating into a service. If you're working with small businesses that are taking in crypto income then that you can now offer a tax planning opportunity to them because you've got this research.

Business structure optimization strategies and then we've got the conclusion. So obviously I'm not going into my massive detail on all of the information in there but you can see that it's a very nice long report, it's very detailed, it's done 324 sources to get that information. So it's well researched and it does all of that in seven minutes. So that is amazingly powerful. The couple of things that I've noticed that at this stage, or maybe still just a bit buggy because it's still in the new testing beta mode is that obviously that first point is that it doesn't always ask those clarifying questions. So you need to make sure your prompt is perfect before you send it off. There is a feature over here on the right you can click copy to copy all of that text. You can go and paste that into a Word document and then save that if you want to, if you want it to send it to somebody else you can click the drop down button. And what you should be able to to do here is save it as a PDF so you can download it as The Markdown, if you wanted to.

Do that.

And there is a reason why that would be, it would be helpful at LLMs. Read Markdown much better. And Markdown, by the way, it's just a computer language where it uses hashtags and symbols and stuff to outline when things are emboldened or italicized or anything like that. Large language models read Markdown better. So if you wanted to download this as Markdown, add this to your files. Then whenever you upload this report, in order to ask further questions of ChatGPT, you can upload it as a markdown file instead. So that's super useful, but you can also save as a PDF. Now I have noticed that this doesn't quite work for me. It there's a way to get to it, but what I would like is if I hit that button, it just downloaded to a PDF. But what it does for me is it opens up the print option. So this is what the report's going to look like. And it's very basic, but it opens up the print. And if I go down to more settings, I can open that PDF in a preview. So this is a bit of a workaround. I can open that in a preview and then when the preview comes up, so you can hopefully see that now drag that onto the screen, I then have to go and click export that as a PDF file. So it's a bit of a three step process, multi step process to get to it. But eventually I can save that as a PDF to my documents. Alternatively, I hit the copy button and I paste that into a Word document and I go and save that. You can also publish it and then grab the link to that and send that link over to your, your team or your client who, if you've done some research for them, whoever it is that you're sharing that research with.

You can share it with them. I do think that when you do that, it removes all of the links to all of the source material. So it's only sending the report or you're only looking at the report and you no longer can click into all of the source material to look at that. So just be aware of that.

And I'm going to look at ChatGPT and then I'm going to look at the difference as well between the two reports that it, that it creates there. So, so that's the deep research feature on Claude.

And just one extra point to, to note there that I've got in my notes is that because it takes a couple of minutes.

You may think, oh, I'M going to set that going and then I can't use Claude and, or I can't use ChatGPT, but both, both of them. I've tested this. If you set it going with a research report and then you then start a new chat and go and do something else, it is going to continue doing the research report in the background and you'll get a notification pop up to say your report's ready or your Deep research is finished and it will keep doing both. So it'll do the deep research and it will answer your current queries if you, if you're wanting to keep using it. So just a point to note there. So let's then look at the same on Chat GBT and see how they compare. So let me first of all show you the pricing structure for that. So on ChatGPT you do have Deep research available, right? Even down to the free level. So I can get it on my phone. I don't think you get very many of these. It actually might even be one. I've not really tested that. But you don't get a lot of them them and I do think it's a very cut down version of the tool. I don't think you're getting the full tool because when I've used it previously I have the free version on my phone and I've used that on there and it generates quite a small answer. But you do at least have access to it on the free version. You get it obviously in the plus and then at the Pro level is where you get more access to it. So it's in that similar kind of structure there. The plus is the $20 or 20, 20 pounds a month I'm seeing here. 200 pounds a month is for the Pro and then you've also got the team and the enterprise so it should be available on every feature on, on every package there. Now let's see what it looks like.

So.

Again what we're going to do is we're going to start a new chat and we're going to type in our query in there and then there's this tool drop down menu here and you're going to click run Deep Research. So it's now going to use the Deep Research feature to complete your query and we're going to look at integrations as well. But right now I could also choose from my sources here to incorporate into that whatever else I've got attached. So my drop down box, whether I want to use web search or not. So I can do a little bit More fine tuning there. But let me go back to the.

So here's the example of the exact same prompt, the cryptocurrency one. So research UK tax implications for crypto income for small businesses. So the first thing that it's done before it starts eating into my deep research allowance is it's asked me some clarifying questions. So could you please clarify a few points to tailor the research accurately? What type of small business is this? Is it sole trader, limited company or partnership? What kind of crypto income is being received? Trading, mining, staking, airdrops, payments for services or. And number three, are there specific concerns or scenarios you want the research to cover? For example VAT corporation, tax record keeping, allowable expenses? Now, now I personally I don't know much about this subject, so I've just kind of said all of the above. I want a holistic, I want a holistic answer. So I've just answered the first one. I said solo entrepreneurs. Question two, I just said all of the above. And question three, I said cover all areas. If you had a specific area you really wanted to be, make sure that was covered. You would just answer that, put number one and then you would put the answer to that question and just give it that extra context. So it first asks that clarifying question which helps make sure it's, it's got a real sense of what you want and then it goes off and it does its research. So noticeably this takes a little bit longer. So the Claude one took 7 minutes and 5 seconds, this one took 10 minutes and it only looked at at 37 sources whereas Claude looked at 320 odd.324 or something like that. So Claude is quicker, but it's looking at more material. ChatGPT is giving you, it's working harder and it's not looking out at as many sources. We then have the report here so you can see how it looks visually. Visually I think it does look a little bit neater and a bit nicer that we've got the headings. But a lot of the content of these two is actually very similar. So we've got cryptocurrency, trading, buying and selling income, income tax versus capital gains, determining trades that as cryptocurrency, mining income, nature of the activity trading business. Okay, cryptocurrency, staking income, airdrop, some free crypto asset receipts. What might be really useful is if you've done this on both platforms, Claude and ChatGPT, it might bring up different things so you might get them to both do the Research report and then you just got extra research. Right. But it's a really nice, detailed, long report. You know, even though it's looked at 37 sources, whereas Claude has looked at 324, it's still a very detailed report report with lots of information in here. I mean, I'm still, I'm still scrolling through it. I'm scrolling through for 20 seconds. I've not hit the bottom yet. So this is a lot more in depth. It's a lot more detailed. Now it's pro and con whether you want that, because Claude did a great job. But it summarized it into maybe a slightly smaller report, it's maybe slightly shorter. And maybe what you want is more of that quick summary idea, or maybe you want something more in depth. So, you know, consider what kind of length you want. You can add that to the prompt. You can say in the prompt, I want your report to be between 500 to a thousand words, or I want your report to be super comprehensive, detail and in depth. And that might change the, the length that you get of that.

So that's how that works in ChatGPT as well. What I want to show you is, is what those reports look like.

When you download them, because there is just a slight difference in how they look. So I recently did a. I recently used this research report to plan, help my sister plan for a trip to New York City where she's, she's wanting to go in December. And I downloaded the report for that.

So the ChatGPT report that you get, which by the way, I haven't shown you how, how you do that, what you do is when you've got the report here, you click the share button and that will allow you to. Oh, that allows you to share it with other people. If you scroll to the top of where the report is.

Which takes me a minute, there's a little button here on the top right of the report where you can download that as a report. Okay, so that's what I'm looking at now. I have it saved here.

And it's this one. So this one's the CHAT GBT one. I think it looks a little bit nicer. And what is useful is that it has the sources in there as clickable links. So as you're going through the report that it's created, you can click on that, you can go and look at the, the sources. So for this example, I did a research report for a budget friendly trip to New York.

And it's talking about booking flights, booking accommodation. I now want to Go and click on those links to go and book the hotel that it has suggested. So this is really useful that it has those sources pulled through. Okay, so this is not a non. A non accounting example, but the fact that it has that feature is really helpful. Helpful. It's also. We've got this nicely designed. We've got a table, a comparison table because it was looking at various different hotels. We've got even. We've got images pulled through here as well. And then right at the end we have a list of the sources that have been referenced in here as well. So those are the differences between that and the. The Claude report. So the Claude report, which is this one.

Annoyingly for me, because I'm picky, it does it in a portrait version. So no, sorry, other way. Landscape. It does it in landscape. So it's not in an upright paper. It's a landscape report, which is kind of annoying. It's maybe not as pretty. You can't click on the links, so it shows that there should be a link there, but you can't click on the link, at least not in the way that I've managed to download it by doing it that way where it's print and then go and find it and etc.

But still a really good report. I like how it kind of bullet points everything out rather than chat. GBT tends to write more in paragraphs in its report, whereas this CLAUDE tends to be a bit more bullet points. But again, you can add that in your prompt and say I want you to large largely use bullet points and it will change that for you. So those are the differences that I've noticed. It also doesn't have the sources right there at the end as well.

So a quick recap of the differences between those there then.

Claude does not ask clarifying questions unless you specifically request that it does, whereas ChatGPT does. It asks those questions before it starts. Claude doesn't currently have a convenient download. You can get get to that download, but it's a bit of a faff at the minute. I'm sure they will fix that. Whereas ChatGPT has a good download which has the links incorporated in it. I'd say the.

The.