Mark WickershamThe most sought-after VALUE PRICING expert in the accounting community

Creating Connections: The Future of Business through Community

Name: Creating Connections: The Future of Business through Community
Uploaded: 2025-06-19T23:01:00+00:00
Duration: 59 s
Channel: Mark Wickersham
Description: Mark Wickersham argues that businesses should shift from one-to-one client work toward building scalable communities to give customers a sense of…

19 Jun 2025 · 1 min

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Mark Wickersham argues that businesses should shift from one-to-one client work toward building scalable communities to give customers a sense of belonging. He notes he has run this model for 22 years, highlights that modern technology and platforms make community-building easier, and warns that free options such as Facebook groups have engagement limits due to platform algorithms; he also references researching alternative community platforms and favoring a low-cost, easy-to-use option.

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People want a sense of community, a sense of belonging. So what we should be thinking about if we want to take our firms to another level is how can we create more of a community rather than just working with clients one to one? It's a different business model, but it's one that becomes scalable. I've been running this type of business now for 22 years. What I found is that the technology today is so much better than it ever was before. So there are lots of different platforms that we could use to create this sense of community. You could even do it through social media. You could have a Facebook group, and that's great in as much as it's free. The problem is we're at the mercy of Mark Zuckerberg's algorithms, and it's very hard to get engagement in Facebook groups. So I've been researching for a while now different communities. There's one that I liked in particular because it was one of the least expensive, but it was also one of the easiest to use from both the person who's a customer in the community and the person who creates the community. And that school.