Mark Wickersham built an AI avatar trained on his books and videos that answers customer questions by text, phone, or microphone. The clone cites its sources, remembers your question history, and can adjust answers on the fly. He walks through how it handles a real pricing question.
Have you ever wanted to have a one to one conversation with me about value pricing, about business advisory, ChatGPT, how to grow your accounting firm? Well now you can whenever you want through my digital clone. So when you click on the link it goes to a page that looks something like this where you can ask me questions and you can ask me anything you want. It's been trained on all my books, my YouTube videos and thousands of other documents content. So you can ask questions. So when you ask a question like I'm struggling pricing my services, I know I've been charging very low, it gives my an answer. And you can also click on the citations to see the sources where that information has come from. And if I scroll down to the very end, you can see if you're not sure to ask me, there's some suggested questions the bottom, you can also have a telephone call with me. Let me just show you how that works. So I'm just going to click on this telephone icon right here, it's going to connect the call and any minute now you'll hear my voice.
Hi, I'm Mark Wickersham in digital form. How can I help?
Hi there Mark. I've heard many, many times that when we are presenting our services we should give people three options. So tell me Mark, why three? Why three options?
Absolutely. The concept of offering three options is indeed powerful and it's something I advocate strongly. This strategy, often referred to as the magic of three, taps into a fundamental aspect of human psychology. When you present three choices, let's call them bronze, silver and gold. It creates a scenario where the decision making process shifts from a binary yes or no to which one most people tend to avoid the extremes of the cheapest or okay, so I'll end the.
Call there, but you could then carry on that conversation once I've given the answer. You could ask a follow up question, you could ask a different question so you can speak to me via a telephone call if I go back. If you prefer written, then you can ask questions here. And also you can use the microphone symbol to ask questions in just the same way. Now one of the things you'll want to do is log into the clone with your email and set up an account or Google. Why? Because that means every time you come back to the clone you will see your history of questions. And then when you get an answer from me, some of the cool things that you can do is as well as if you want to hear the answer then just click on this button.
Here and any second that better reflect the value they receive.
So there's me explaining the answer to you. What you can also do as well as come up with different questions. You can make it more concise, you can go deeper, or you can ask me to give you some examples and I will do exactly that. There are so many things you can do to go deep and deeper and get just the answers you want from me over a number of different topics. It might be value pricing, it might be how to deliver business advisory. It might be ChatGPT, how to grow your accounting firm. So you'll find I'll give you the link. You can have a play with it, ask me questions and just pick my brains as much as you want. That is my digital clone.
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