Simplify Your Social Media Strategy with AI - No More Stress! 🚀

So the content today, what we are talking about, I mentioned earlier, we are looking at our kind of overall social media strategy and how to use AI to simplify that strategy. So it's really important to start your marketing plan with this kind of big picture. So today we are looking at social media, but that is just one part of your entire marketing strategy. So we're going to kind of start by looking at the bigger picture and then go narrower and narrower into social media and different platforms and various things like that. So we know that one of the, one of the kind of big problems that people have with marketing and social media particularly is that it is a big time drain. So it does take a lot of time to be on the platforms, commenting, liking, interacting with people. And sometimes you'll be on social media and you'll get sucked into a wormhole, a black hole of going and looking at videos and stuff. And it can be a big distraction. And not everybody really likes social media. It's a difficult tool to get on board with and it takes a lot of dedication and time to get good at using social media and make it effective. Okay, but when we use AI and these tools, what we can start to do is streamline the processes for posting to these social media tools so that we're spending less time on those on social media. But we're still putting out quality content and we're still having a, an effective strategy. Okay. So we're spending less time on it by using AI to assist us, but we are still having a good strategy, a good conversion. We're getting it to do what we want it to do. So we're going to use AI to kind of plan our strategy overall for the year, how we want to approach it, what kind of content we want to be making, all of those sorts of things. And then we want to also use AI to help us batch that content so that we can make it really quickly and we can get it done in a couple of days, early in the year, so that it's all planned for the rest of the year. Now, of course, that can also go hand in hand with delegating that. So it may be that you kind of start the process or you use AI to help you with that, and then you delegate that to another member of your team to kind of repurpose and recycle and maximize the output of that content that you're making. But AI is going to be a big help with doing that because it can really quickly write blogs, write social media posts, you know, transcribe videos make podcast scripts, video scripts, all that kind of stuff, it can do really, really quickly and save you so much time. So having a strategy like this, having AI that we can use to systemize those processes, helps us to have a more consistent strategy and post more frequently and consistently. So when it comes to social media, having consistency and having a high frequency of posting can really affect the, the effectiveness of your social media. It can. It's much more powerful to be consistent and to be frequent than it is to kind of just post something randomly once every month. Okay. So when we've got a system that helps us to generate excessive content and helps us to plan and helps us to schedule, because we've got tools as well where we can put all of our content in and it just automatically schedules it and sends it out for us as well. So that really helps us to improve our consistency and our frequency of posting, which is going to help your overall effectiveness of your marketing, your social media strategy as well. And then also an important thing to, to realize is that.

Your social media kind of acts as part of your online presence. And having a really kind of empty social media would also imply a lack of quality in the business. Now what I mean by that is if, if you visit somebody's website and it's a really rundown website, it's not very well designed, it's a bit boring, or it's a bit kind of stock imagery or something, and you look at it and you think it's about outdated, that gives an impression of what that business is like.

Maybe subconsciously you kind of think, well, they've not put time and effort into their website, so are they really going to put time and effort into the service? It gives an impression so that your social media is kind of doing a similar thing. If somebody lands on your social media and you have three posts from two years ago, they might think that your business is not very well put together or not organized enough to stay on top of those kind of things. And it gives that impression that maybe the quality of the service is going to be the same. It if they've not put time and effort into posting on there, they might not put time and effort into the service. And that might be completely false. You know, your service is super valuable. You just haven't had the time or you've not got the strategy for your social media marketing. But it can have that impression, especially if that's the first place that somebody sees of your business. So maybe they go to Google search and they find your website first, or maybe they're scrolling on Facebook and they see a post by you and that's the first thing that they see. But if that's the only post you've done in the past three months, then when they land on that page and they click through, they'll be unimpressed with the what's on there. Okay. So it's important to make sure that those, those social media platforms are representing the quality of your business. So what is social media's job? I'm going to say it's kind of twofold. So first of all, it's to increase brand awareness, to kind of get your name out there, to let people know what your services are about.

If you have a niche, then it's about owning that authority space and, and positioning yourself as that authority by putting content out that is valuable and helpful to your ideal clients. So it's about raising that awareness and putting content market content out there and then twofold. The other purpose of social media is actually to direct traffic to other areas of your marketing plan. So I said earlier that social media is just one element of your overall strategy and it's generally kind of the, the first element, which then pushes them towards other areas in your marketing plan. So it may be that you have a social media post that pushes them towards your lead magnet, which is a piece of content that you give away in exchange for somebody's name and email address. So they see the social media, they then go and grab the, the lead magnet, and you can then send them a series of emails and then, then they can go and book an appointment and then you can warm them up to a point where they are ready to make a buying decision with you. But social media is just one part of that, and a lot of the purpose of it is to push to those other places where they can take the actions that you want them to take next. So maybe you send them towards your lead magnet where you can grab their contact details. Maybe you send them towards your website where they can learn more about your business and, and maybe they can book an appointment. Maybe you send them towards a community or a group that you have, maybe you have a Facebook group and you interact a lot more frequently and easily in that group. So you want people to be in that group. So your social media on Instagram is pushing people towards your Facebook group, Right? Okay. Maybe it's pushing it towards an offer that you have, or maybe you're speaking at an event or something else. Okay. But your social media is driving that traffic to those other places so that you can Bring somebody along the marketing journey.

So a big kind of part of that entire marketing plan is starting by having an ideal client profile. So this is about knowing exactly who your target audience is and being able to make all of your marketing content, all your social media content, directly attract that audience and that Persona. So you need to have a really good idea of the criteria, the demographic, the nuances of information about that kind of person that you're trying to attract so that you can target them in the writing that you use and the content that you create and post on your social media areas. It's also going to help you decide which platforms you want to focus on based on where they spend their time and based on, you know, the industry that they're in and what, what platform is, is most suited to that audience. So having an idea of who your ideal client is is really, really powerful. What I'm going to do is I'm going to start off our chat GBT kind of exploration today by showing you a GPT that I created.

A while ago now, but it still still stands up, it's still pretty good. And it, this GPT.

Takes you through the process of creating an ideal client profile. So basically all you're doing is you just kind of click the start button and then it's going to ask you a series of questions, you give it basic answers. So it's kind of saying, we're going to go through your ideal client profile with you. Are you ready to begin? I've just put yes, it's asking me a series of questions now to help me identify who that client is and what criteria I'm looking for. So first question, where are they located? I'm using the example of digital nomadic entrepreneurs, so I just put that information in there. I'm working with digital nomads, so the location is varied, but mainly online spaces. It says, do they operate in multiple countries? Yes, possibly. What business sectors or industries do they operate in? Completely digital businesses. So it could be content creators, online training, etc. What size is the business in terms of revenue or employees? So I've given some information about that. Generally sole practitioners, people who travel solo or as a couple potentially and have settled their own small businesses to fund their lifestyle. Revenue, potentially in the realms of 100 to 500k. Okay, this is just an example that I'm making. Obviously you can use this GPT and go through it and.

Put in the information for your business so that you can create your own ideal client profile. What is the business structure we've got? What Specific accounting services do they need and are they looking for one time or periodic ongoing services?

What is their financial health, how long have they been in business, what is their personality, their business values and attitude? Are they tech savvy? What accounting systems must they use? So you can see it's going through a series of kind of a lot of questions there now, what it's doing. It's going to put it into a table for me so that I can see at a glance what all those criteria are that I'm looking for with my ideal client.

And then I kind of, I asked it a couple more questions, I tweaked a few things and then what I asked it to do is to summarize all of that into a couple of nice neat paragraphs. So I, I then asked for things like, you know, based on this ideal client that we've created, what would be their pain points, their obstacles, what would be their desires and try to just get a bit more information. And I then asked it to summarize that for me into just a couple of paragraphs. I think it's about 200 words or so. And I would now take that ideal client profile, save that somewhere in my, so I have it saved on my apps, on my, on my Note app and you might have a document save it somewhere on your desktop. You might add it to your custom instructions in ChatGPT, but have that somewhere available so that for the next prompts that we're going to look at, you can have this ready to go to input it into all of your future prompts. What that's going to do is for the other prompts that we're going to use, we can give it a lot more extra context for the stuff that we are trying to create and plan around by telling it who our target audience is, what services they're interested in, and you know, what other things we might need to consider in terms of creating content to attract those people. It now has a clear idea of that when I do my other prompts. So I always have this saved. I have a couple of different ones for demonstration purposes. I have this saved in my notes and I can then just copy and paste this into my prompts when I need to make, when I need to go through other things. So that's just a really quick rundown of how to do the ideal client profile. And we teach that in a lot more depth in the academy. So that's just a really quick example. And you can use that GPT and I will put the link in the description after this session. And you can go and use that if you want to, to make your own ideal client profile. What we're going to do now is we're going to look at a kind of overarching marketing plan.

Because like we said, we want to start with the bigger picture and then narrow down into our social media specific strategy and then platform specific strategy. Starting off by getting ChatGPT to write a report.

On a marketing strategy for our business. So I'm gonna, I'm gonna go through this prompt with you and kind of break it down and explain what we're doing here. So the first thing we're doing is we're giving a Persona to ChatGPT so that it knows what role it is trying to play. This is always the first thing we do with our prompts. So it says you are a marketing strategy expert with a deep understanding of business growth, digital marketing and competitive analysis. Now I'm giving it its task. So next step is the task overview. Your task is to create an in depth marketing strategy report for Business Name. Now business name is in these curly brackets because that is going to be a variable that at the bottom of the prompt I can input different variables that I change every time. So if you're running this prompt for your own business, but then maybe you want to run it for one of your clients businesses, you can just input that variable at the end of the prompt and tweak it and change and run the prompt several times for different outputs. Okay, so that's why that is in curly brackets.

So your task is to create an in depth marketing strategy report for Business name. The report should provide a comprehensive analysis of the business's current market position and recommend strategies for growth and improvement. The report should be structured into sections covering audience analysis, competitive landscape, digital presence and strategic recommendations. So now it's going to break that task down into several kind of step by step tasks of what it needs to do. So several different action steps. So step one is audience and market analysis. So it's going to go and do some research based on what's already in its kind of data banks or some, or use the Internet. If you want to specifically get it to do fresh research, you can add into this prompt that you want it to do live fresh research and it will go and do that. But what I got here is step one, identify the business's primary target audience, including demographic, psychographic and geographic details using the ideal client profile. So this ideal client profile again is in curly brackets. Because what we're going to do is that profile that we've just made, we're going to input that at the end so that it has an idea of what my ideal client looks like. And it can then do more research to identify more details about that client based on that kind of short summary that I give it.

Which is going to be super helpful for creating the rest of the marketing plan, knowing who that client look is and looks like. So analyze, we're going to analyze the current customer base and potential market segments that the business could target. Okay, so we're going to split that into a couple of different segments that we could focus on. Suggest market expansion opportunities based on the analysis as well. So step two, competitive landscape is going to do a review of the main competitors within the industry. So industry here is also a fill in the blank kind of one. Analyze each competitor's strengths and weakness. Provide recommendations on how our business can differentiate itself from its competitors. So that's a kind of larger competitive strategy. Now we've got step three, strategic recommendations. Develop a set of marketing strategies that our business should implement to improve brand positioning and customer engagement. Include strategies for both short term growth and long term sustainability such as advertising campaigns, content creation and lead generation tactics. Social media is going to come in there as well. Suggest KPIs and metrics to measure the success of the proposed strategies. So some rules, this is what I always want it to consider every time it answers a question. I always want it to follow these rules. I want it to avoid using technical jargon and focus on clear, actionable recommendations. So I don't want it to just give me an essay of stuff. I want it to give me really quick fire bullet point stuff that I can go and implement.

I want it to provide practical, real world examples where possible as well. So now we have the variables which is where those curly brackets were further up. So the first one we have is business name. So you can just, I put one in here for demonstration purposes. I've just put ABC accounting. Obviously you put whatever business name is relevant. I have one that is industry. So for this purpose, the ideal client profile that I just made was for digital nomadic entrepreneurs. So I've just put that there. In the industry, I've put online entrepreneurs and digital nomads. And then the ideal client profile I have just copy and pasted that ideal client profile that I just made and pasted that in here. So that gives it a lot of the context that it needs to create a marketing plan that is specific to your business and your needs. So that's a really key Part of this, if you didn't have the ideal client profile in there, it would create something very generic. So having that in there is really important. So here's what it's created for me. The marketing strategy report for ABC Accounting. Step one, audience and market analysis. So we've got the target audience profile and it's gone into a lot more detail and given me a kind of breakdown of some of the key information. So based on the provided ideal client profile, ABC Accounting's primary target audience consists of digital nomads running fully digital businesses. These entrepreneurs operate internationally and their businesses fall within content creation, online training, consulting or tutoring. They generate annual revenues between 100 to 500k, rely on QuickBooks Online and have established businesses for at least one to two years. So that's a even shorter summary than the one I gave it. It's found some of the key demographics which you might want to do further research on this yourself if you aren't fully trusting of it. But for for me it looks pretty good. So we've got key demographics. Age around 25 to 45, income is 100 to 500k annually, which is something I specified. The occupation is online entrepreneurs, consultants or educators. Their education level typically college educated with a strong grasp of tech and digital tools. So that's really important because that's something that you can actually target on platforms like Facebook and LinkedIn. You can target their education level. Key psychographics. So are they tech savvy? We've put leverage tools. They want to be able to leverage tools like AI and automation for efficiency. They are proactive learners so they seek continuous education to improve business. Independence driven desire, financial freedom and work life balance and efficiency orientated focus on simplifying operations to reduce workload. So that's important information because that's going to really help what you put in the wording. So if you know that you're looking for people who are independence driven and they desire financial freedom and work life, work life balance, that's going to be a lot of you're going to really drive into those factors on your website, in your social media and make sure that that wording and stuff is included because you know it's something that your ideal client is interested in. Geographic factors. So I'm working with nomads. So they're operating internationally dealing with multi country tax regulations and challenges and they often reside in countries with low cost of living or in regions with strong digital nomad communities, current customer base and potential segments. So I already have a pretty a pretty good niche there working with digital entrepreneurs. But we can niche that even further so that when we come to create services we can offer different kind of tiers of those services, different packages. So it's suggested that we have the two different options of new digital nomads. So people who are just coming into that work and trying to work out how to manage their finances and how to run an online business completely on the move. And then we also have a high income digital nomad. So that is clients earning more than 500000 who require advanced financial planning, wealth management and international tax strategies. So they're different niches that I could go into. And you know that's going to lead what I do with my content because if I know that I have these two themes, I can then create a lead magnet that attracts each of those different like areas and then have social media that promotes those lead magnets. Okay, so we're all, we're working on the larger picture here and then it's all going to come back to what we end up making in our content.

So market, market expansion opportunities. We have niche marketing refine the messaging to target specific subgroups as it's, as it's just kind of giving me those sub potential segments, new digital nomads and high income. But it's also suggesting here set subgroups such as content creators or international coaches who face unique tax and financial challenges. You might want to look into partnership opportunities. Now this is, this is particularly useful for social media strategies because you can do co creating, you can do co created content where you can kind of access each other's audiences by creating content together and putting both of your names to the content.

There's a real, you know, there's a real ability to do that on especially platforms like Instagram and TikTok but presumably all the platforms as well. You can do, you know, co created content where you both put your names on it and it, it appears for both of your audiences. So you're partnering with these different companies, you're promoting something together, you have a similar audience but a different service. So you're not competitors but you do something together and that increases your audience reach. That's a really powerful strategy on social media.

Content marketing as well then. So developing content that addresses key pain points such as managing multi country taxes, cash flow management and automation strategies for entrepreneurs. And then it's also suggested you have referral programs as well as part of your overall marketing strategy. Now it's then done a bit of, a bit of research into potential competitor competitors and A review of what that might look like. So your potential competitors might be zero advisors and their strengths and weaknesses. It's outlined as well. So we've got strength for Xero advisors is global reach, deep integration with Xerox, strong content marketing around Nomad, specific challenges. And then its weaknesses is there's limited advisory services outside of compliance and it's expensive. So another one we have Nomad tax consulting is the strengths are that it's niche and focused on digital nomads and it has personalized tax planning. The weaknesses is that it's smaller scale, limited automation tools and an outdated tech stack. And then we have a third one, large global firms strength, extensive resources, ability to handle complex multi country compliance weaknesses, high fees, lack of personal touch and often seen as too corporate. So it's now highlighting, it's kind of giving me an overall. What are the overall strengths and weaknesses of your competitors? Their strengths are brand recognition, resources and technology. And their weaknesses are personalization, pricing and adaptive adaptability. And personalization is actually a really powerful one. In today's age, especially in a post covered world people really like that interpersonal, that one to one relationship that they get with a human person. You ever ring a bank or something and it's an automated voice message and you think I just want to talk to a human being. That that has I think especially increased in post covered times. People want to interact with a human being, they like that personal approach. And this is a relationship industry with your accounting professional. It's a relationship industry. So that can make a real big difference. And it's, it's picked up on that. It's also giving me some suggestions of how I can differentiate my strategy then for ABC accounting. And it's suggested that we specialize in AI and automation by emphasizing the expertise in leveraging AI tools to automate financial management and compliance. Catering directly to the tech savvy digital Nomad community. We offer personalized ongoing advisory. So this will help you to build strong long term partnership by offering tailored advisory services beyond compliance. Focusing on helping clients scale their businesses and optimize cash flow. We want to offer affordable pricing tiers. Now this is a whole other subject and we teach value pricing in the value pricing academy strangely enough. So that's kind of something we won't go into but it is suggesting that you have tiers and as those segments that it mentioned earlier of the this kind of new startup and the higher earning, you know you might have different tiers and different packages.

Tech focused content as well strategic recommendations. So we've Got short term growth strategies. It's recommending that we do content marketing campaigns, develop a blog and video content. So this is where we're now getting kind of a little bit more into what the social media might look like. If we're developing blogs and video content, we can use our social media to drive towards those places.

So solving specific pain points for digital nomads. Some examples it's given how to stay compliant with international tax laws, automating your bookkeeping with AI, maximizing profitability as a location independent entrepreneur. So it's given us some examples there short term growth strategies. We might also implement a paid advertising scheme. So that might be on your social media platforms. You could pay for ads like Facebook ads, LinkedIn ads, Instagram meta ads, Google Ads which go on YouTube. You know the video that comes before the video, you want to watch the ads. You can put ads in all sorts of different places if that's the way you want to go, if that's part of your strategy. And also again, it mentions a referral program that you might like to have. So longer term it's talking about more kind of what things you might look into. So we've got expand tech driven advisory services. So it's kind of identified that that's a key area that you might want to be looking into and that's something you might want to offer. And then you can create content around that knowing that that's something that you offer.

It also says community building and networking. So you might want to make sure that you're in various different Facebook groups where your clients might be and network with other people that might also be in physical spaces. But for this particular example with digital businesses, so that's going to be digital spaces, partnerships with remote work communities as well. So forming those, those partnerships and those alliances so that you can put yourself in front of people who have similar audiences but are not your competitors.

KPIs that you might want to track then as well. This is really useful because social media is a lot about trial and error posting things, testing it, doing split tests where you post a slightly different variation, seeing which performs best and then optimizing for that one that performed best. It's a lot about doing a lot of tracking. We do a lot of tracking in, in our business and I've always got lots of different spreadsheets of just what's working well, what we tried last time, what we're going to try next time so that we can always be making sure that things are working. And as I mentioned earlier, social Media is just one element of your overall marketing plan. So sometimes you need to identify where the weaker elements of that entire journey are. It could be that you have really strong social media, but when they get to your lead magnet, that's not valuable enough. So the social media is working to drive them to, to a place, but they're not then converting and getting the thing, because there's no value in that. It could be that you have a super valuable lead magnet, but your social media isn't written very well, so it's not attracting them. You've got to be able to identify where that weakness is and then adapt and change those areas. So making sure that you have those key metrics is really, really vital. So the ones that suggested are lead generation. So how many leads are you bringing in? So it says here, track the number of leads from your referral programs, your marketing and paid advertising campaigns, and whatever else it is you might be doing. So whenever we do a campaign, we use tracking links and we identify where people have come from. So have they come from our Facebook campaign? Have they come from our Instagram campaign, our LinkedIn campaign? Have they come from a live stream that we ran? Have they come from emails? Have they come from an affiliate? You know, we track where they've come from, and then we can identify what method of our marketing is bringing in the most leads. And therefore, where should we put more of our effort and our energy? If we have a Facebook campaign and an Instagram page and a LinkedIn campaign, and we see that LinkedIn is outperforming the rest by far, we might put much more effort and energy and potentially money in paid ads on your LinkedIn strategy, because you can see that that's the one that's bringing in the best results for you.

Next, one conversion rate, it says, so measure the percentage of leads converting into playing paying clients through your digital campaign. So, first of all, you're tracking the leads that you're bringing in. You're then tracking how many of those leads become clients. Because if you bring in 10,000 people into your list and you only convert two, then the people that you're bringing in is wrong. Your messaging is wrong because it's attracting the wrong people, because they're not converting. Okay, if you attract 1,000 people, but you convert 100 of those, then your messaging is clearly much better. It's more nuanced. It's attracting the right kinds of people that you want for your business because you are converting them better. Okay? So that conversion rate is a really important number because Sometimes you can look at the lead generation number and think, wow, we're bringing loads and loads of people in, but it's not actually converting, so you're bringing the wrong people in. So it's important to make sure that you're tracking these different numbers along your whole kind of system. You might also want to look at client retention because that's going to affect, you know, are you delivering enough value in your service? Because if clients are dropping off, then you're not doing enough for them. Revenue growth, that's an obvious one you want to watch. And then engagement metrics as well, which directly applies to your social media. You know, how many views are you getting, getting how many shares, how many clicks and that kind of stuff you, you want to be looking to see how well your social media is performing. So just from that one prompt, I got that entire marketing plan, which is a very overall kind of big picture plan. And what we now want to do is narrow in on that and we want to look specifically at our social media plan. So the next prompt that we want to look at, let's go through this one. What we're now going to look into is.

How, how can we, what, what strategy should we be using for our social media specifically? So in that marketing plan, it offered lots of different ideas like referral programs and making partnerships and stuff. And you might take each of those individually and go and run a prompt like this to expand on each of those sections of your marketing plan. But what we're looking at today is social media. So I'm gonna take this prompt and run this now to create a report that is more specific to what my social media strategy is going to look like. So.

You are a social media strategy expert with in depth knowledge of platform algorithms, content trends and social media management tools. So I'm giving it that Persona straight off the bat. Your task is to research and provide a tailored social media strategy for business that aligns with their industry, target audience and goals. You will identify the most effective platforms, suggest content types and recommend the best scheduling tools.

The strategy should focus on improving engagement, content variation and overall performance on social media. Okay, so we're looking at the most effective platforms, the type of content that we want to be putting on those platforms. What are the best scheduling tools that I can use? You know, what tools can I be using to automate my processes and then how can I improve and optimize that content and, and, and various different things. So that's what we're kind of looking at, the different action steps we've got first of all, I want it to to research the best platform for the industry and for my particular business. So it's going to identify the top social media platforms within that industry. Considering the ideal client again profile that I'm going to give it again.

It'S going to analyze which platforms offer the most potential for reaching the target audience.

It's going to recommend one or more platforms where we should focus our social media efforts for maximum ROI. STEP 2 We want to then once we know our platform that we're going to use, content strategy development, suggest the preferred types of content for our industry on each of those platforms. So do we want to be using video? Long videos? Short videos? Blogs or long articles? Polls? Live streams? Audio Podcasts? What kind of format do we want our content to be? What are people most going to engage with? And it's likely that you're going to want to do multiple different formats because people consume things in different ways. I really like listening to podcasts, but I would also watch a video and I would also skim read a blog. Some people have a preference either way. They'd rather read a blog than they would watch a video etc so you're likely going to want different formats for your content and to again test see which one performs better which gets the best engagement. Provide ideal content lengths for each platform. So how long do you want it to be? Propose the content variation that will keep the audience engaged. So here's a key kind of phrase. You want a mix of educational and entertaining content and then also potentially user generated content like testimonials and success stories that they send you the videos or testimonials but you want a mix of educational and entertaining. So we can call that edutaining because people want to learn and learn tips about, you know, finance and accounting and whatever, but they don't want it to be really boring and stuffy. They want it to. They want to learn in an entertaining way because it's easier for them to consume the content in that way.

So include a content frequency plan for optimal posting on each platform. Then step three Scheduling and management tools. We want to find what the best tools are. So we're going to research the best schedule, research the best social media scheduling tools, compare popular tools like Buffer, hootsuite and later and recommend the most appropriate tools. Step four is going to be engagement and growth tactics. So this is kind of about optimizing what strategies can I use to boost engagement such as interaction with followers, use of hashtags, collaborations with influencers or brand Ambassadors provide tactics for growing the follower base organically and through paid promotions. I then have my rules again, which I wanted to follow. Ensure that recommendations are practical to my industry and my target audience, avoid generic advice and use relevant data and research to support the information you give me. I've then got variables again. So here I'm going to input my business name again. I'm just using ABC Accounting, my industry. I've just got digital nomadic entrepreneurs for this example, my target audience. I have again inputted my ideal client profile. So that comes in there and then at the end here as well. I also have social media platforms that I'm currently using is for this example, I'm already using Facebook and what my current goals are for those platforms. So you might have a specific goal you really want to drill down on. But the goals I've put here are increase engagement, boost brand awareness and direct to a lead magnet, which is kind of what we talked about at the start, what those primary goals are for social media. So step one, the best industry. It's given me a little bit of information about four. So we've got LinkedIn, Instagram, Facebook and YouTube and it's given me an overview of what might be good for each one. So LinkedIn it said this is ideal for for professional content and business advisory services. Digital nomads offer network here to build relationships, find collaborations and gain industry insights. It's perfect for sharing thought leadership and detailed articles about tax laws and financial tips. Okay, so if that's the way you want to go, then LinkedIn might be a good one. Instagram's great for visual storytelling. Instagram allows you to showcase the lifestyle benefits of streamlined accounting and advisory service through visually engaging posts or short videos. And Instagram's demographic includes entrepreneurs who value innovation and tech, which is something that we had in our ideal client profile. Okay. And it's also said Facebook as well. Facebook's good for communities and finding groups. And then YouTube is also great for if you're doing video content and you want to put tutorials and things like that up. So kind of consider which of those works best for you if you wanted to get more information on each of those. This prompt is doing a lot of things. It's doing a full report. So it's giving me a brief overview of each section if I wanted to go into much more detail on each of those strategies. So let's say for example, LinkedIn.

I can get another prompt and then ask it specific information about LinkedIn strategy. So in this prompt I'm not Going to go into massive detail on this because it's just another prompt in the same layout. But the task here for this prompt is. Your task is to research and provide a comprehensive report on the most effective strategies for marketing on LinkedIn. If you wanted to, you could put rather than LinkedIn, you can put in brackets social media platform and then have a variable at the bottom so that you can copy paste this, this prompt and use it for a different platform and just switch out that word. The report should cover all key aspects of LinkedIn marketing, including profile optimization, content creation, engagement tactics, advertising strategies and tools. The goal is to help business name improve brand visibility, engage with target audience and generate leads. Okay, I'm not going to go through those steps. I'll show you what it's created. It's created now a comprehensive research report on optimal LinkedIn marketing marketing strategy. So if you have chosen LinkedIn as your platform that you want to use, this is a really powerful next step to take. Get it to do a full in depth strategy analysis on LinkedIn specifically. So we've got profile optimization strategies. You want to be using profile keywords, headline optimization, banner design, fill in your about you section, experience and media and have a call to action action content strategy. We've got engaging content types. So you want text posts, articles, videos, polls, infographics, your posting frequency maybe three to four times a week and the timing of those posts, content themes that you might have repurposing that content, engagement tactics. We've got techniques for increasing engagement, growing connections and followers, engaging with industry professionals. Okay, really, really powerful prompt that will go into really good detail on each of the platforms that you're looking for. We've got tools, analytics, competitor analysis and so on and so forth. So that might be what you do after you've kind of done this social media strategy one. So let me go back to this other one that we were looking at. So the first thing it's done is suggest different platforms for you to look into. You can then go and take that other prompt and go into much more depth, depth on the specific platform you choose. But we also want to look into the content strategy. So this is giving me an overview here again. Now we can look at content strategy for one particular one, but this is giving me what the best ones might be for each platform. So for LinkedIn it suggested industry articles, infographics, client testimonials, expert opinion posts on tax laws and business advice advisory. For digital nomads, Instagram, it's suggested short reels on tax tips or finance Automation behind the scenes content of how services can help streamline a digital nomad's business and client success stories. Facebook, we have live Q A sessions.

Event announcements, engaging infographics, polls, Testimonials and on YouTube we have tutorials, case studies, long form webinars. Okay, so different varieties of what you might put on your different platforms. And you're going to want to test this, you're going to want to make sure that.

You know it suggested a couple of different things. You want to post a long video, a short video, a blog, a written form, a long form written post, a short written post and see what gets the best engagement and then put your effort into that type of content because you know that performs better for your audience. So content length, again we've got suggestions you might want on LinkedIn an article that's between 700 to 1200 words. Instagram, you might want a reel that's 15 to 30 seconds. YouTube, you might want an in depth video that's 5 to 10 minutes, etc. So frequency. How often in the week would you post three to five posts on LinkedIn, Instagram, Daily Stories, Facebook, four to five posts. Now you might think, oh, that's too much, I can't be posting that often. That's where we use our scheduling and management tools. Which is the next one? So.

You, when you post, when you create your content, what you kind of want to do is start with something like a video and then repurpose that content in lots of different formats so that you take a video and make it into a, a short podcast episode, a blog. That blog you break down into three or four different social media posts which highlight the key kind of tips from each part of the blog. You might take little soundbite, little short videos and put that on your Instagram and stuff and you can repurpose that one video that you did and use it in lots of different ways to optimize that. You can input all of those different formats into a scheduling tool and then it will schedule it throughout the year to give you kind of a variety of stuff that that goes out. So I, I want to, if I have show you time, show you a quick calendar as well how that might look. So we've got some engagement and growth tactics. So it talks here about using hashtags, interacting, having collaborations, doing live sessions as well, having user generated content where you share your clients testimonials or get them to do like a video, you know, doing a testimonial for you. Growth tactics Here we have organic growth which is, you know, using your other strategies, our lead magnets, things like that. Or you can have paid promotion as well where you do ads. But it's given us lots of different ideas and strategies for our social media. Next I want to show you really quickly like a calendar then so, so earlier then it just talked about.

Having different content. So on, on this one it said we want to post three or five times a week and we want different content to go out obviously throughout the week. That seems overwhelming. But what we can do is get social, social get it to create ideas worth of social media stuff.

So I'm not going to go through this prompt again. I'll just read you what the task is. Your task is to plan a year long social media content strategy on, on this social media platform. Starting from January 2025, the content plan will revolve around repurposing core content pieces into multiple formats such as blogs, social media posts, podcast images and infographics. Each core content piece should be repurposed and cycled throughout the year to ensure consistency while varying the format to keep the audience engaged. The plan should include three to four main topics relevant to the industry and for each topic suggest 10 to 12 specific content ideas. So I like to organize the content for the year in this way where we have four kind of themes and then for each theme you have maybe 10 to 12. If you could get 12, then 4 times 12 you've got 52. That's right. No, it's 4 times 13 would be 52.

Different pieces of content through the year. So you can post something each week. So it's obviously then gone through all the steps. I'm just going to jump over all of that and show you what it's created. So we have step one, it's identifying these core themes, these, these content topics. So we have, for the digital nomad space, we have financial management for digital nomads scaling a digital business. So if it's a sole business and they don't want to hire team members, then you know, how can they scale without hiring technology? How can they implement AI into their business to streamline things? International tax planning as well, because they're moving through different, you know, countries. So these are different kind of areas of information that they might be interested in that you can create content for. And then it's going to repurpose each of those for me. For we're going to make a video, a blog post, an infographic, an image, a podcast.

And then it's going to generate weekly content ideas for each of those kind of topics, those themes that we had. So topic number one was Financial Management for Digital Nomads. And it's given me 10 here ideas. First one, top five cash flow tips for Digital Nomads. It's suggested I do that as a video. How to maintain financial stability while traveling. Now it's suggested I do that as a blog. The financial habits of successful Digital entrepreneurs. It suggested I do that as a podcast. Now what I would suggest is you do them all as a video with obviously recording the audio as well, and then hand that off to somebody else who can turn that into shorter videos. A podcast, a blog, a social media. So that you're repurposing everything and you're only making one piece of content, but you're maximizing the output by recycling it in different ways. So once we have all that content, it then put it all into a table for me of how I'm gonna post throughout the year. So I would cycle those different kind of themes and throughout the year have a different topic each week. And then I just want to very quickly show you our, our social media tool. So we use Meet Edgar. It looks a little bit like this. So those different kind of content themes that we have, you might have a different color for each one. And then you select where you want that to go in the week. So let's say you decide you want something to go out on a Monday, a Wednesday and a Friday for the diff for three different themes that you have. Then what you do is you add all of your content to your library, add it to that particular theme folder, and then you add it to what's called a randomizer. So you add all of your content from. For week one, it randomizes it, it sends it out for week one, but it also adds it to its randomizer. Then in week two, it sends all of that content for week two, because that's when you want that to go out. But it also adds it to the randomizer so that if in a few months you add a post for the Thursday and select that that slot on the Thursday is a randomizer, then it's going to pick something from its previous stuff and repost that you might be worried. Well, they've already seen it. But social media kind of works against you in that sometimes people don't see it. They scroll on their timeline, they don't get to it, they don't see it, or they don't engage with it. So repurposing and reusing that content is absolutely fine. And having something like this where you can plan it out, upload everything all at once, schedule it so that it does go out on the, on the the right week, but it's also added to your library to be reused later in the year as well. Okay, that's kind of how that works.

And I just wanted to show you that. But you can use Chat GBT to help plan all of that that out. And then once you have this overall strategy as well, then we can get into creating content for each of that. You can get it to make the blogs, write the video scripts, whatever else it is. Okay, but that's all we have time for today to show you. Hopefully I showed you enough. There's so much more, so much to go into with that, with social media strategy. And that was kind of just showing you how you can, you can use Chat GPT to streamline some of those things.

I've just seen a couple of questions come in, so I'm gonna quickly answer those questions.

So Mohammed asks, can I please purchase only chatgpt prompting, please. So I think maybe you were referring to.

One of, one of the things I mentioned right up at the start.

This is our mini course which you are welcome to grab. So the link is, is in the chat, further up in the chat and also the QR coins on the, on the, the screen if you want, if that's what you were talking about. If you wanted to go and grab that, you're welcome to do so. The prompt from today.

Will be.

I think we put those in the Academy. So you've got to be in the Academy to get that.

ANTONIA ASKS the mini course link doesn't seem to work. Right. Okay, I'm sorry about that. I will put the link in the description after the session. I'll double check the link and make sure that goes in. So if you just want to circle back and find that or just join, make sure you're in our Facebook group or something and we'll post all the links in there. So. Or send us an email. Supportquishan.co.uk Send us an email and we'll send you the link and make sure you've got it. Okay. Ronald asks as a basic member, are these prompts available to download? Ronald, if you are in the Academy. Yes. You got everything in the Academy. We have the, the Trello board library where we have all those different prompts. I don't know if you've seen that yet. If you're already in the Academy. We have a Trello board where we put all of our prompts on it so that you can just click and copy the prompts and use them. That's for our academy members only, though. So, Ronald, if you're in the academy, you should be able to access some version of that.

Just see if there's any more questions. I think. I think that's it.

Okay. Yeah, I think that's it for questions. Hopefully that's been a good session for you all. I've got another session in a couple of weeks which, you know, you get an email or if you've joined the calendar, then you'll find out when that is, and that's on. Kind of almost following on from this, of how to create loads and loads of content from, you know, that process I've been talking about. Make a video, then make podcasts. We're gonna look into how we can get ChatGPT to help us do that and some other tools as well, because we always look at ChatGPT, but I'm going to look at some other tools that help you do that as well. So that's the next session that I'm running in a couple of weeks. Hopefully see some of you on that. And thanks, everybody for being here today. I'll catch you on the next one. Bye, guys.