A short book gets read. Clients actually finish it, see your personality and values, and come back to it. For coaches and consultants, that's a marketing tool that works because people won't abandon it halfway through.
One reason a short book works so well for your coaching or consulting business is that it's short and people will actually read it and finish it. It also gives them a great idea of who you are, what you stand for, what your voice sounds like, how you work with them, all wrapped up in a beautiful small package that people will love to open and read multiple times.
