SendOwl Anytime Webinar: Adding your branding

So in this webinar video, we're going to look at ways to inject your branding into SendOwl so that as you're getting started selling, you can give your buyers a nice smooth experience. So a lot of this happens from the Settings page. That's kind of your gateway to all of the good tools here. And the first thing we're going to do is upload a logo, and that's done on the Checkout Options page. So here at the logo section, you'll click Browse. And then I'll grab our logo. Of course you're going to use your logo, but we'll show you what this looks like. Other useful things you might want to do on this page while you're here: you could require your buyer to enter their name when they make a purchase. You can also collect location information from them if you like, and then you can also enable gift orders. So let's go ahead and save that change. And then I'm just going to go over here to the products page and I'm going to grab the link for one of my products so that you can see what those logos look like when they're in place. So let me just open that up in a new tab on my browser. So here's the logo on the payment page, and then when I add a test credit card to finish out the transaction, we'll see the logo at the top of the download page as well. So those are the spots where you'll see your logo. Now another useful thing you can do is change the color of these buttons. So the Buy Now button and the Download button or the Streaming button, all of these can be your own brand color. And so the place that you'll do that, we'll go back to Settings and we'll head to the Checkout Templates page. SendOwl has 3 different checkout templates. This one here, the New SendOwl Checkout, that's what's enabled in your account by default. If you'd like more details on these other templates, you can find those in our Help Center, but let's just work with this one for right now. We're going to do Options and then Configure, and then that lets me change the button color. So I'm going to click on it to get started, and then depending on the type of computer you have, it'll bring up a color choice interface of some kind. I'll just go ahead and select a saved color that I have, and now you can see that color in place. I will save that, and then let's just go back to the download page we were on previously, and we'll refresh that, and now you can see the buttons have changed color. The third thing I want to show you here happens in the email settings. So we'll go back to Settings and we're going to go to Order Email Settings. Now when your buyer completes an order, they're going to get an email from SendOwl, right? They'll have a receipt email and they'll have an email with the download link. And this is the from name that appears here, SendOwl Downloads, and this is the reply address that appears on that. You can change these to reflect your company, which we highly recommend. So I'll just put in a company name, and of course this might be your support email or your customer service email. And so updating those things will make those notification emails from Sendowl look like they come from you, and that's a really important piece of branding. And while we're on the subject of emails, I want to show you this setting here, Order Email Templates. So you can use these tabs to jump between pages, or you can always just go straight back to Settings and find all the same links. So we'll go to Order Email Templates. All of these are emails that SendOwl can send to your customer, but it's very unlikely that you would have all of these going to your customers because it really depends on the types of products you're selling, whether they're needed. But the ones up here in the Order section are the ones that will very likely be used by your account. You can change the text of any of these emails, and this is another piece of branding that I recommend you try. So let's use this one, the new order email. So this happens whenever somebody buys a product from you. We send this email to deliver their download link and confirm that they've placed the order. And so right now you can see the default text. It's got order and it's got a little piece of code to go grab the order number. It says, hi, thanks for ordering from us, right? If you want to see the preview form of it, you can always click Preview and bring that up. We'll throw in some fake products and fake email addresses and stuff so that you can get a sense of it. But this is a, you know, a fairly standard email. Maybe you want to have this reflect your brand voice a little more closely. No problem. You can make all the changes you like. The only thing to keep in mind is you want to avoid changing anything that's in these curly brackets. These brackets mean that these are variables. They're tiny pieces of code that will go into each order and pull out the details that'll personalize this email for the specific buyer. But you can change anything else outside of that. So for example, let's say instead of "Hi," I'll say "Howdy," and instead of "Thanks for ordering from us," I'll say, I don't know, "Woo! Congrats on the order!" Whatever your brand voice would say, that's what you would change the text to. And you can see how that looks or reads anytime by clicking Preview. So now we can see "Howdy John! Woo! Congrats on the order!" So you can make sound like your company. You can add any extra special instructions you want to add, other links that you want to have the buyer have. As long as you don't disturb the variables, this can say anything you like. So I highly recommend giving this a change-up as well. And that's how easy it is to set up some branding here in your account. Give these settings a try, and if you have any questions at all, remember you can always get to our Help Center from in-app and learn about anything else you want to know. Thanks for joining us and have a great day.