Bryan Gorman shows how cold calling still works after 20 years, then walks through modern additions: ZoomInfo for targeted email sequences, LinkedIn engagement, and attaching relevant podcast episodes to warm prospects before meetings.
You know, getting back to just picking the phone up, calling, and really just going through the process of asking for an appointment still works. And I think that's just a way that we do it here. I think that we had a new rep that started in the last 90 days that is doing a tremendous job of just, you know, picking the phone up and calling and getting appointments that way. And it just like, hey, I mean, it blows your mind because that's how we used to do it back, you know, 20 years ago. I went today, 20 years later, it still works. Today's tools are just so different. We use a lot. We use ZoomInfo where we, you know, we can send those emails and those cadences out to different organizations and really get specific on who we're going after. But I think a lot of ways of— and I think LinkedIn posts work well too. And I think I mentioned our podcast earlier, but using, you know, different podcast episodes to say, hey, just be different and to send out an email with a podcast episode attached that I thought of you, thought this might be a good episode for you to listen to and to learn more about us before we even meet.
