Ben Green built his company's global reach through strategic partnerships with specialists in Medicare, long-term care, and life insurance, plus collaborations in Japan, Canada, the Philippines, and China. He argues that finding strong partners extends your reach far beyond what you could achieve alone.
We have, we've grown our business after our initial launch by partnering with somebody that's really good in the next thing we want to go into. So we partnered with somebody for Medicare, then we partnered with somebody for long-term care, we partnered with somebody for life insurance and group health insurance. So whether you're doing it locally or if you have an exportable service or product, find a really good partner. We did that with the, uh, software company that I ran over in Japan. We found a really good partner in Canada, for example, to sell some stuff to. We found a good partner in the Philippines and China, etc. So think about partnerships that can take you a lot further than you will go by yourself trying to do it and figure it out all on your own.
