Cold email works if you nail three things: get into inboxes, offer real value upfront, and send at scale. Sending a few hundred emails in 2025 won't cut it. Deliverability matters more than copy tricks.
Biggest problem that people have that I see is that they're not hitting the inbox. That's the number one thing you need to be thinking about instead of, should I do a newsletter? What should my copy look like? Those things are important. Think first though, are you getting in the inbox? Cold emails still can work. Two keys, get it— three keys, get in the inbox, add some type of value right there. And you've got to be able to achieve scale. You can't send 100 emails in 2025 and say, where are my 20 leads? It's just not gonna work.
