Disney's brand isn't about what it makes—parks, movies, or shows. It's a feeling you recognize instantly. The brand works by knowing what to show the world and what to keep hidden, a balance that HBO, Netflix, and Nickelodeon each strike differently.
what's a blueprint you think we could and should follow as it relates to like shining a light behind the scenes on our brand and actually highlighting our people in the process?
Yeah, I think that you're presenting just in general like an interesting query. So the first half of what you said, we'll start with Disney. The reason why I feel like it was good to bring up is that initially you're saying we're waiting in line for Disney, right? But Disney, if I'm not mistaken, played also a decent role in Pulp Fiction, which they're not blasting all over the world that they've done. Disney also, I think in general, is one a child experience? Is it place? Is it— or is it an app? You know, Disney Box, now it's a streaming. So I think in terms of brand, that's a very poignant brand to point out because they've become a household name, but you can't put your finger on really what it is. But you know the essence of Disney, you know it, you can't. And it's almost like this ineffable experience. It's this feeling that if you saw something, you'd be like, that's Disney. Just like if you saw something else, you'd be like, that probably is Nickelodeon. Or if you saw content, you're like, that's definitely HBO, that's not Netflix, because inherently you are starting to build the language, whether you know it or not, about what's acceptable and not, the guidelines of what you agreed to digest as a consumer and to be believable. So when people step outside of the bounds of what their own guidelines are, it feels off. It's like, that's not Disney, that doesn't, that doesn't make sense. But I think too, it's about, in terms of story, what you want to present externally and what you want to keep close to your chest. So what I'm suggesting is that Disney does a very good job, for the most part in my belief system, of sharing things and externalizing it when necessary and keeping it on the hush when necessary.
