Blending means picking the right communication channels based on where a buyer is in their journey. It maximizes your chances of closing while cutting wasted time and money. The speaker calls this the core formula for accelerating sales.
business and sales. Blending is choosing the communication channel that meets your buyer where they are at any given spot in the sales process and the account management process that gives you the highest probability of getting the sales outcome that you desire at the lowest cost of time, energy, and money. That's blending. This is the formula for sales acceleration and revenue acceleration for the future. Choose the channel, that gives you the highest probability of getting to the outcome that you desire at the lowest cost of time, energy, and money. And the beautiful thing is we have lots of channels, and we're all used to using them. So that's the future.
