How Much Training Is Essential for Your Team?

Matt Vaadi compares sales teams to professional athletes: a Super Bowl quarterback practices constantly with a coach, yet most companies give salespeople only 16 hours of training a year while they work thousands of hours. Role-playing should be the practice field where leaders coach their teams regularly, not just when performance drops.
Chapters
I like the idea. IPPA, there was a speaker we had, Jack Daly, a couple years ago. He said the idea of practice. You wouldn't expect a Super Bowl quarterback to walk into a game without practice and a coach to tell him, you know, guiding him going, when he messes up, someone still tell him when they messed up. You can coach your team and not micro-coach your team. You're coaching your team to be better. Your job as the leader is to coach, or whoever your leaders are in your organization, is to lead your your team, which means you're going to coach them. That's what role-playing is. That's the practice. That's the practice field. Role-playing is your practice field so that when they go into a sales meeting, they're not— this is not the first time they've ever, you know, got behind center if they're the quarterback. That's kind of where I looked at it. I love that idea of it. And he talked about it, you know, going, hey, you know, if you want to be good at something, you got to practice at it. Nobody's good at it. You know, no golfer just walks on the golf course and is great. They have to practice every day and they all have a swing coach and they got to mind coach and whatever other coach, but they have a coach. All the best players in the world still have a coach.
So tells you what you need. 100%. And that's what your competition is doing. And to your point, that 16 hours, those 16 NFL games in a year, I'm practicing thousands of hours in preparation and classroom and practice and all in preparation for that 16 hours of work, right? Where we do it the opposite, right? We do 16 hours of training a year for thousands of hours of work. Correct. One of the things—
maybe Maybe 16 hours, right?
Well, we've instituted something, you know, I'm wearing the Simplify shirt. We simplify as a big mantra at ERG. We want to do it for our clients. We want to do it internally. But we just make it very simple that we say, hey, the expectation is you're going to train for at least an hour every single week. And so, some weeks we've got something that, hey, look, this is a full team training. Everybody's going to do this together. Other weeks you're responsible for grabbing something that's more related to your personal goals, your career goals, whatever. But it helps us to keep up with it. Hey, did everybody hit their 1 hour a week of training? Awesome. All right, cool. We check that off the list in the Monday morning meeting. So I think that too often— I wrote that down. I wrote that down.










