A three-tier model moves you from vendor to consultant to mentor, transforming how clients see you. The speaker mentors fifteen clients using tools like AI copywriting and Cyfe dashboards, arguing that genuine guidance builds authority and keeps you motivated.
If you look at your customer base, your, the lowest level of relationship you're gonna have with them is a vendor. Okay. They're just buying your services. If you want to upgrade your relationship, then you'll have a consultative partnership with them and you'll help them run their business more efficiently and effectively, help them avoid fines and lawsuits and, and deal with their business. That's another level of relationship. The highest level of relationship you can have is to mentor them to run their businesses and their lives better. The moment you can put yourself into a position where you go from selling a widget as a vendor to being a coach, you've all of a sudden become a thought leader in your industry. Or be. But the most important thing is really helping your clients succeed. And that's why you need to wait. If you don't wake up every morning with the why you succeed, why you want to be in business, and what is your passion project? You see, for me, Matt, nothing makes me happier than seeing young entrepreneurs, a little bit of risk and helping them avoid going through what I went through. That is my purpose. That's what keeps me going every day. I love it. I'm currently mentoring, I think about 15 different of my clients right now. And when I say mentoring, I'm no freaking professor. I'm just showing them this is the AI you need to use for copywriting. This is the conversational AI you need to use for your email marketing. This is the Cyfe dashboard. This— I'm just sharing my innovation that I'm working.
