In this 10‑minute promotional video, Guru CEO Matt Vaadi explains a partnership model for payroll service companies and benefits brokers that lets them capture $50,000‑$200,000+ in annual recurring income without adding staff or competing with their core business. He outlines the problem: small firms lose high‑value clients to large national PEOs because they cannot offer comprehensive HR, benefits, and workers‑comp solutions. A real‑world anecdote from a Kansas City broker illustrates how referring a client to Guru preserves the relationship and generates a monthly commission. Vaadi then details the PEO Partner Program: Guru never contacts the partner’s clients directly, provides co‑branded marketing, ROI calculators, and proposal templates, and handles all quoting, onboarding, and service delivery. The partner simply identifies an opportunity, makes an introduction, and receives lifetime per‑employee residual commissions that scale with volume. He shares financial examples (e.g., a 50‑employee client can yield $15k‑$18k per year) and highlights tiered commission rates, full‑nation service coverage, and white‑glove client treatment. The video concludes with a call to action to use an online revenue calculator and schedule a 15‑minute call to discuss partnership details.
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If you own a payroll service company or you are a benefits broker, I need about 10 minutes of your time. I'm going to explain to you how you can add $50,000 to $200,000 in annual income that's recurring without competing with your core business, without losing your existing clients, and without adding a single employee to your business. I'll share how a partner in Colombia just added another $100,000 to their pipeline at year end without losing a single prospect, all lift on their existing pipeline. My name is Matt Vady. I'm the CEO of Guru, and over the next few minutes I'm going to show you how our PEO partner program can help you unlock new doors for your business to gain revenue and income in one of the fastest growing markets without building any infrastructure or adding employees. So how many times this year have you heard from someone who needed more than what your business currently offers? Whether that be a more comprehensive HR solution, or if you're a payroll provider, they're looking for benefits that are integrated with your existing solution, or maybe they need workers' comp 401. They want everything in one place. We're going to help you to identify these opportunities and gain opportunity in places where you didn't have it before by being able to offer Fortune 500-level benefits and support without losing your clients to ADP, Paychex, or Insperity. We don't want you to lose high-value clients that you can't help. We want you to be able to take care of those opportunities and send them to someone who you can partner with where you continue to maintain a relationship with your client. Here's what nobody talks about. The average company with 25 employees represents $7,500 to $10,000 a year in lost income for you. But while you're trying to stay in your lane and just do payroll or just be a brokerage, the big national PEOs are calling your clients right now. When they land one, they don't just take one piece of the business, they take everything. Everything you've built with that client is now gone. And here's the most painful part. That client probably tried to tell you that they need this. They asked about benefits, they asked about payroll, they mentioned HR headaches. And because you didn't have a solution, they found someone who did. Let me tell you what almost happened to a broker in Kansas City 6 months ago. He had a client that had been with him for 13 years, and they came to him and said, "Hey, we're looking at PEOs. We need a more comprehensive solution. We no longer have the hands to handle our internal HR. We want better benefits. We want it all under one roof. If you can't help, we're gonna take our business somewhere else." The broker had two choices: refer them out and lose a 13-year client relationship, or find a partner who doesn't compete with him and will partner with him on the deal going forward. So he called us, we stepped in and provided the PEO services. That client stayed, he maintains a relationship with them, checks in with them every quarter, and will be there should their needs ever evolve from beyond a PEO, keeps his entire book of business in place, and earns a monthly commission on those employees without having to do any service work. So it's 100% to the bottom line versus his old revenue that required all of their existing infrastructure and was maybe lucky to get 20% straight through to the bottom line. It's a much better solution for the client and the broker. So what if there was a way for you to offer comprehensive PEO services without becoming a PEO yourself? What if you could make those introductions, keep the client relationship, and earn lifetime commissions without adding staff or any operational complexity? That's exactly what our PEO Partner Program does. We're Guru. We've been providing PEO payroll and HR services to clients for over 10 years with a 99% client satisfaction rating. But here's what makes us different from other PEOs out there. We don't compete, we partner. When you partner with us, we never call your clients directly. We never market to your book of business. We never take over the primary relationship without your blessing. In fact, when we get payroll-only leads, we send them to you. If you're a broker and we have a deal that is better for an ICHRA or they just don't want everything else that comes to the 'Hey, PEO, we're going to send those back to you.' And you earn lifetime residual commissions on every employee, not one-time fees, lifetime. As long as the client relationship exists, you get paid every single month. And again, because there's no overhead of serving the business, it goes 100% to your bottom line. How we partner is very simple. Step 1, you identify an opportunity. So whether it's a new prospect that came to you via referral or is looking for business, it's one of your existing clients that you just know a PEO would be a better solution for them. If people are looking for a more comprehensive offering or looking for help with HR compliance, they're in that 15 to 100 employee opportunity where we swim and we live every day. Those are fantastic opportunities for us to partner. Step 2, you simply make an introduction. That's it. We'll provide you with co-branded marketing materials you can use to market this to your prospects and existing clients when it makes sense. And we'll give you ROI calculators and proposal templates that help you to be a hero in the partnership. Step 3, we handle everything else. We quote the client, we onboard the client, we serve the client. Everything is handled by our team. You collect a commission check every single month. As much as I hate the term mailbox money, it truly does become mailbox money for you. Right now when I'm making this video, it's November of 2025. We had a broker recently here in town that just added $100,000 in revenue to their pipeline on deals that didn't exist before. They couldn't serve them, they weren't looking for the solutions that they had. So they had nothing. But by partnering with us now, they've got recapture opportunities on pipeline deals that were never going to be there for them before. And we just closed 3 of them. After partnering with us, we were able to talk to new clients, new prospects, and help to flatten out their annual curve where everything happens at year end. Now we've already started to look at Q1 opportunities where they might not have had them before because they had to work on the January 1st renewal cycle. And we can bring people over any time of the year. So for payroll bureaus, it's the same opportunity. A single 50-employee client introduction could be worth $15,000 to $18,000 for you per year, every year, as long as they stay a client. This is a great opportunity for us both to win together. Again, only on the deals you aren't gonna be able to serve. When you become a partner, here's what you get. Lifetime residual commissions that scale. Our commission structure is designed to reward growth, so you'll actually be able to move up tiers as your portfolio grows. Your per-employee rate increases all of your business, not just new clients. We offer complete marketing support, anything you need to brand this, to put it in front of prospects or existing clients that it makes sense for. Those ROI calculators, proposal templates, everything you need to put it in front of your clients. And we've even helped other payroll bureaus with their payroll marketing. We used to be a payroll bureau ourselves, so I still have sales campaigns, I have call sheets, I have objection handling, I have a whole bunch of stuff to help you grow the payroll side of your business as well. And of course, we want to offer that white glove client service to your clients. We want to treat them like they're both of ours together. I think one of our partners put it best when he called us big enough to matter, small enough to care. And so we're going to treat you and your clients in that way. We're small enough to care, but we're big enough to serve all 50 states and help your prospects or clients no matter where they sit today. And we just don't compete with you. So if we accidentally call into one of your accounts and we find out it's yours, we're immediately shutting it down. We're letting you know if they had interest and we're going to talk to you. We're going to have a partnership that makes sense for both parties. We're not ADP. We're not one of these big companies where I've just got reps all over the country running around rampant that we can't tell who they're calling on and not calling on. We know who we're calling, when we're calling them, and who our existing partners are. We make sure that we're not going to compete with you or take your business away. So here are a few things you can do right now. First, you can check out the partner revenue calculator. It's pretty simple. You can start to understand how much your deals could be worth if you made a couple of referrals. It takes a few seconds. It'll ask you a few questions and you can determine what your profiles would look like if you booked a handful of clients from your existing database of clients. Then then schedule a 15-minute call with me. I'd love to talk to you about how we can partner together, walk through some more detailed success stories, and share ways that we can help to serve each other's clients in a way that makes sense for both parties. And you can keep sending those opportunities to someone else if that you don't think this makes sense. But ideally, we would be in a great position to help you because we're going to be reciprocal. We're going to make sure that you're involved in that relationship the entire time. So should things ever change and they need to come back to you, we're both in a good position to make that warm handoff. You can keep building your business the hard way, client by client, or start earning lifetime commissions on introductions that you'd make anyway. I'm excited to learn more about how we might be able to partner together. And if you made it this long, thank you so much and have a blessed day.
