How to Create Better Content
15 Aug 2023 · 1 min
0:56
Matt Vaadi says turn customer and employee questions into content. Document the answers and publish them. Your secret sauce stays secret because most of what you know is already public anyway.
Matt Vaadi says turn customer and employee questions into content. Document the answers and publish them. Your secret sauce stays secret because most of what you know is already public anyway.
This marketing should be directed towards your clients. And so I'm gonna put a cap on the content creation piece here because this is something that people often struggle with is, is what do we talk about? What do we share? How, how do we create it? Your customers call you every single day with questions. Your answers are content. Your employees come to you every single day with questions, or you have questions, or you have created things to use internally. That is your content. Documenting and sharing information is the content. You are not going to give away your secret sauce. I can guarantee you that. I mean, even if you look at us, like we've written a book, we've got hundreds of blog posts on our site. Everything that we know for the most part is publicly, publicly accessible information. So wrap your mind around that for a second, right? Literally just about everything we know about what we do, you could find on our website or in my book.
