Matt Vaadi shifted from 75% selling to a value-first strategy, giving away free guides and useful content to build trust instead of hoarding secrets. He uses funnels, email campaigns, and a CRM to capture leads, arguing that generosity positions your brand as helpful and drives more sales.
don't ever think that you're giving away your secrets, that you're giving away the stuff that's going to bring them in and lure them in. Give out everything you have. The more that you give, the more potential you're going to have pulling in. So I'm so excited to see, you know, we started getting into this more mindset last year. We didn't take it 100% like we're doing this year and where our whole basically strategy is over, you know, providing value and content. Last year we were about 75%, but still in the mindset of selling. We still were in that, you know, right off the bat, book a consult, schedule an appointment, you know, right off the bat, you know, if someone— it's not going to work as much. But now getting into just get your free guides, here's 25 of them, and then working the funnel from there, getting in front of them, you know, in a couple of touchpoints after, that's when we're going to, you know, if you want to book a time, Here's my calendar. So I'm excited to see the transition that this year does over last year. But my biggest thing is, you know, I'm such a marketer that going into this last year, I was like, mm-hmm, no, we need to be more Selly. Now, seeing the success that we get over providing the value and providing and having the value work for us. So when we're putting out a piece of content, having the main focus of how are we going to get that lead from that content though. So we've built it, we've taken a lot of time to build out these funnels to make sure that we are getting the forms in the right places, that these email drips are going to convert, that all of our content is going to work for us. And that takes time. And, you know, having a good CRM like we found is definitely very helpful. Yes, there's some challenges of getting it all set up and getting used to it, but the opportunities that this is going to allow us is going to be ever-changing, you know, and I do think that this is going to be our most successful season, hopes, yet. But that would just be my biggest thing is don't think that if you're giving something away, you're giving away your secret. Give, you know, anything that you have that could be valuable, give it out. Let's earn your trust through value. Get your brand out there that you are not, you know, you're not just trying to get a call. You're not just trying to book an appointment. You are here. You're giving out everything that you have.
