Matt Vaadi recommends new entrepreneurs pick one industry like trucking or dentistry and go deep. He attended a dental conference in Atlanta and found a concentrated ecosystem of vendors serving that niche, then built relationships with those partners instead of renting an expensive booth.
Anybody who's listening to this that's considering niching down, so take this advice first of all, all right? If you're just getting started, you will get traction so much faster if you just focus on one industry. Like, it's undeniable. Like, you will not run out of trucking companies, you will not run out of dentists, you will not run out of marketing agencies. Whatever your thing is, go to an association event. This is what we did back when we were chasing the dental practices that really opened my eyes. We went to, uh, they had a big one up here, or down here in Atlanta. It's about a 3-hour drive for me drove over there and huge conference and all of the vendors were specific to the industry, right? So whether they were a marketing agency, whether they were insurance, whether they were legal, whether they were— it was legal for dentists, it was marketing for dentists, it was website for dentists, it was— and so now you've also got all these strategic partners and like that first one, don't go get a booth, go there with a stack full of cards and, and go around to the booths and make friends with everybody at
