In this monologue, the speaker argues that creators should focus on genuine engagement and community building rather than chasing raw follower counts. They critique the "numbers game" mindset, noting that large follower numbers rarely translate into real support or sales. The speaker shares an anecdote about their friend Ariel Lee, who has about 40,000 LinkedIn followers yet knows personal details about each one, illustrating the power of personal connections. The core message is that investing time to know and engage with a smaller, caring audience leads to stronger business support, word‑of‑mouth promotion, and sustainable growth.
Chapters
to actually want to engage an audience. I feel like that's the key. So many people go, okay, I need to get 10,000 followers so I can do X, Y, and Z. And so it becomes just a numbers game and it feels like you're in a numbers game when you talk to those people and you go, oh, I don't feel like there's a connection here at all. And so one of my good friends, Ariel Lee, she chimes in all the time about if you're going to connect, then connect and get to know people. And she's hilarious because she has like 40,000 followers on her LinkedIn and she can tell you every single thing about every single one of them. It's bizarre. Anytime we're talking about like, oh, so-and-so is hiring for this, she's like, oh, this person over here would be great because I just talked to them the other day. And so I think it's all about just building a community, which helps you anyway because you don't want to— it should never be a numbers game because those numbers are never going to convert. They're never going to support your business or buy from you or tell people about you. But the people that actually care, that you've taken time to hear, I picked you, I know you, we've talked, um, they will, they're going to support your business, they're going to, you know, talk about you in rooms where you aren't standing, things like that. And so keeping that in the back of your mind, I think, is what has helped me grow.
