Dominion Payroll keeps CPAs and referral partners referring by showing them the data. Partners with five or more deals get a dedicated service track and personalized scorecards tracking metrics like call answer times (91% within 20 seconds) and ticket resolution (1.6 hours). The company posts weekly performance numbers on LinkedIn to prove they deliver.
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But what are you doing for them? So what we do differently, and this is public because we talk about it all the time, we've set up a specific COI service model. So if you have 5 or more deals with us, you are gonna be serviced in a different component with our organization. When you call in, we know you are part of a COI relationship and we can feed that back. What the biggest difference for us has been, and if people go out and look at Dominion Payroll's LinkedIn, we post it every week, what our service scorecard is, how quickly we pick up the phone. You may have seen it, all of our service levels. We've taken it down a level. And again, this is public. We do individual COI scorecards. So we can go to you, Matt CPA, and say, you have 22 clients with us. They have 401 employees. We answered the phone in 20 seconds or less, 91% of the time for your clients. Those that didn't were on hold 17 seconds. Our average ticket medium resolution for you was 1.6 hours. This is how we're servicing your clients.