A business outlines five growth strategies: expanding in Columbia and South Carolina, narrowing focus to the top three audience segments, launching a PEO service next season, upselling existing clients on it, and cross-selling services like the Employee Retention Tax Credit to current customers.
There's a lot of businesses still in specifically Columbia and in South Carolina that we can be saturating. So that is the main opportunity that we're going after. Some other opportunities, as most people hear this, they don't normally take it as much, but niching down, we need to figure out our top 3 audiences and then from there we need to be targeting them. And then eventually, hopefully we will just niche down completely. But, you know, it's a work in progress and that's always an opportunity. PEO, that's a huge one. This is the first year we're going into selling season with a PEO service offering. So that is a huge opportunity to be promoting that, to be marketing that as additional value for coming on board with us. So those three, along with upselling to current clients. So that's another part of our clients right now are not in the PEO system. You know, they're not part of a PEO with us. So upselling to them, making sure they're aware that we now offer PEO services and any additional services like ERTC. If they're not, you know, if they need their help and we have— we haven't gotten the word out to them, well, that's an issue. So we need to make sure we're constantly in front of our current clients, our current base, and making sure that we're letting them know the other benefits that are with us.
