Matt VaadiCEO at guHRoo | We help small businesses build HR growth infrastructure (People + Tech + Benefits)

Importance of Identifying Employee Persona

Name: Importance of Identifying Employee Persona
Uploaded: 2022-03-01T14:00:06+00:00
Duration: 1 min 16 s
Channel: Matt Vaadi
Description: In this advisory segment, Matt Vaadi highlights a common recruiting error among small business owners: hiring based solely on a vague job description…

1 Mar 2022 · 1 min

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1:16

In this advisory segment, Matt Vaadi highlights a common recruiting error among small business owners: hiring based solely on a vague job description without a clear picture of the ideal candidate. He draws a parallel to marketing, where lacking buyer personas leads to unfocused outreach. Vaadi argues that defining an employee persona—detailing required duties, background, skills, and behaviors—streamlines the sourcing phase, reduces indecision among multiple candidates, and improves fit. He points viewers to a dedicated video that walks through creating an employee persona, noting the process can be completed in 30–60 minutes and can save significant recruiting time.

Chapters

So I think the first thing when we talk about the sourcing phase, one of the biggest mistakes I see small business owners make is they're just recruiting to a job description. So it's not very clear on what the ideal candidate looks for, looks like. Same challenge we all have in marketing where we don't have clear buyer personas, we're marketing to a very broad audience, and then it makes it hard for our potential possible clients to identify themselves into one of the buckets as a possible, uh, you like, utilizer of our solutions. In the employment scenario, it's the same thing. If you don't have a clearly defined employee per— it's going to make it harder to recruit. It's going to make it harder to identify the right person when they come along. But more importantly, you're going to vacillate between multiple candidates and not really understand who's best if you don't have that already drawn up diagram of, hey, what do we need this person to do? What do we need their background, their skills, their behaviors to be like? So when we're creating an employee persona, first and foremost, if you search employee persona on our page or on YouTube, you'll find a video where we break down creating an employee persona. Highly recommend going through it. The whole process can be done in 30 to 60 minutes. It will save you a ton of time in the recruiting process.