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In this video, the speaker recounts his first year at ADP, highlighting award-winning performance that he attributes to a distinctive sales message: advocating that businesses outsource all non‑core functions to professional providers. He explains how, in 2008, the term “outsourcing” was largely equated with offshoring and carried a negative stigma, but today small‑business owners readily embrace outsourcing of payroll, HR, and similar tasks. The shift in perception, combined with his compelling messaging, is presented as the key driver of his sales success.

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