Importance of Vision Casting

Matt Vaadi explains how the Entrepreneurial Operating System uses 10-year, 3-year, 1-year, and 90-day goals to keep organizations aligned. Sharing concrete hiring plans, like adding 15-20 people over three years, shows employees growth opportunities and improves retention.
Chapters
Having an ambitious view of the future that everyone can believe in and they understand and they can see clearly. This is a big mistake a lot of companies make is not casting the vision and not frequently updating the vision. I just got off a call with an apparel bureau owner and we were talking about EOS. And once again, kind of drop me a note if you want to do a full episode on EOS, Entrepreneurial Operating System, based on the book Traction. One of the things that process forces you to do from Traction is to cast a vision 10 years, 3 years, 1 year, and then boil it down into 90-day goals. And I think that's really important because it— every quarter we're reviewing our 10-year vision with our employees. So nobody ever doesn't know where we're going and we're even adjusting on the fly and we've started to put dates around it so that it's not this kind of rolling thing that, that just keeps getting pushed out, pushed out, pushed out. But it also helps with employee retention. So if you're a 10-employee company today or a 2-employee company or a 25-employee company or whatever it is, 50-employee company, there's always a visible ceiling, right? So there's always a CEO or a manager or a vice president or somebody just above me or 2 layers above me or whatever it might be that to me represents my ceiling in the organization. And if people don't know you're going to be adding, for us, we're going to be adding 15, 20 people over the next 3 years. That's going to create a lot of opportunities for people to either make lateral moves, make upward moves, grow inside their role, grow into senior levels of the role, grow into leadership management positions. It's important that people know that so that they know that they have more future possibilities inside the organization. And that's a part of having a great vision and understanding what that looks like and being able to share that in an environment that facilitates others' visions and values as well. So Definitely want to have a clear vision.










