Matt Vaadi distinguishes hiring from recruiting: hiring is passive, posting a job and waiting for applicants. Recruiting is active, searching databases and networks to pursue candidates who aren't looking. Recruiting gives you more control over who you get.
There's a huge difference between hiring and recruiting. Hiring is posting a job on Indeed or LinkedIn and then just accepting whatever applicants apply to it and picking the best one. You might find a good person, you might not, just depends who applies. Recruiting is finding the person by going after them proactively, searching resume databases, searching places like LinkedIn, tapping into your referral network, and making sure that you go out and actively pursue a candidate who might not even be looking for work right now. So are you hiring or are you recruiting? Which one do you think is better? Comment below.
