Matt Vaadi shows how to spot AI-written LinkedIn posts and explains why basic prompts fail. He recommends embedding copywriting frameworks and human examples into a custom GPT so it learns your actual voice instead of producing generic AI content.
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I see your posts on LinkedIn and they're clearly written by ChatGPT. They got the little emojis at the front. They've got the language that ChatGPT uses. Sometimes ChatGPT will capitalize first letters of the words in the sentence. It just, you can pick it out from a mile away, guys. If you're gonna use custom GPT to write content, A, you gotta get better prompts because the prompts you're using, you're just saying, write me a LinkedIn post about XYZ. Get a better prompt, which is one of the things we've done with one of our custom GPTs that helps us to write social is we put in our 6 key frameworks we use for writing social posts. And then we choose from which of those frameworks we wanted to write the post in. And then it's writing it based on an actual proven copywriting framework. And we've got historical examples in there that I've written that were human-based. So now it knows how I write, what formats put the writing in, and how to use my tone.