Rhonda Champion argues that pleasing clients isn't the goal. Real service means setting them up for long-term success, not just handling day-to-day tasks that satisfy immediate needs.
One of the little nuggets of truth I got out of her session was serving with purposes goes beyond pleasing the clients. It's about improving customers. I really, really like that mindset of improving customers, not just doing things to please the clients. You know, I think we sometimes in the week to week, day to day are just so focused on just doing the initial pleasing the client and not actually improving them. It's about improving the customers beyond that interaction. What can we do to go above and beyond, set them up for success in the future?
