Patrick Lencioni says people need reminders, not instructions. The best CEOs act as chief reminding officers, repeating the same few core messages until they stick. Effective leadership is less about new ideas and more about relentless repetition.
And I think it's Patrick Lencioni who says people don't need to be instructed as much as they need to be reminded. And so sometimes the CEO's job is to be the chief reminding officer. And that's something that I've had to grow in over the years is I used to think, well, I've said that before. I've said it 3 times, said it 5 times. It doesn't matter how many times you said it, you're the chief reminding officer. So you've gotta be on repeat over and over and over again. And the best leaders, the best CEOs, it seems like they, when you hear 'em talk, it sounds like they're, They're saying the same 5 things over and over and over and over and over again.
