Marcus Sheridan on hiring your second marketing person: pick either a writer or a videographer, not both. Trying to master both means serving two masters and settling for mediocre work when you need excellence.
Now we're ready for another hire, and that person becomes the manager of what is the marketing team. The next hire is generally either a new writer/content manager, or it's a videographer, somebody that's really strong with video skills. You can't be a really strong writer and videographer at the same time. It just doesn't really work. You're serving two masters. Um, can you do it okay? Yeah, but just okay. You're not gonna do it in a world-class level in terms of your industry.
