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Marcus Sheridan Tapping the Potential of Videos

Name: Marcus Sheridan Tapping the Potential of Videos
Uploaded: 2023-09-04T14:00:07+00:00
Duration: 43 s
Channel: Matt Vaadi
Description: In this segment, Marcus Sheridan (delivered with sarcasm) points out that most companies have yet to fully leverage video as a strategic asset. He frames…

4 Sept 2023 · 1 min

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In this segment, Marcus Sheridan (delivered with sarcasm) points out that most companies have yet to fully leverage video as a strategic asset. He frames video creation as a skill that must be learned—encompassing storytelling, deep subject‑matter expertise, and on‑camera presence. Sheridan emphasizes that the most successful firms are those willing to accept imperfection, embrace the messy, clunky early stages, and follow a crawl‑walk‑run progression rather than expecting polished results instantly.

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I say it with total sarcasm at this point. It's really wild though, because most companies still haven't come close to tapping into their potential. And video's not one of those things you just get overnight. It's like any other skill. You learn how to tell and show a story. You also learn how to be a better subject matter expert. You learn how to be better on camera. I mean, there's all these things that you learn. That's why the best companies when it comes to video are the ones that are most willing to be imperfect, that know it's not gonna be just right, and they're willing to embrace the messy and the clunky that comes with it, right? So you gotta crawl before you walk and walk before you run.