In this segment, Matt Vaadi advises payroll company owners to treat every client and employee question as a source of marketing content. He emphasizes that documenting and publicly sharing internal knowledge—rather than guarding it as a "secret sauce"—helps attract customers, as prospects can learn the basics but still prefer to pay professionals for implementation. Vaadi stresses that business owners must consistently post about their company on social media, ideally multiple times a week, because personal visibility serves as the most effective salesperson. He acknowledges the discomfort many feel about constant content creation but urges persistence, noting that repeated calls to action have been made throughout the series.
Chapters
In a lot of this marketing should be directed towards your clients. And so I'm going to put a cap on the content creation piece here, because this is something that people often struggle with is, is what do we talk about? What do we share? How, how do we create it? Your customers call you every single day with questions. Your answers are content. Your employees come to you every single day with questions, or you have questions where you have created things to use internally. That is your content. Documenting and sharing information is the content. You are not gonna give away your secret sauce. I can guarantee you that. I mean, even if you look at us, like we've written a book, we've got hundreds of blog posts on our site. Everything that we know for the most part is publicly accessible information. So wrap your mind around that for a second, right? Literally just about everything we know about what we do, you could find on our website or in my book. And does that mean that we're worried about not getting customers? No, quite the opposite, right? They have to be able to pull all that stuff together. They have to be able to automate it. They have to have the systems in the background in place. And quite frankly, more often than not, they can learn about it, but they don't want to actually do it, right? So that's the other key element of it. It's like, I know how to fix that toilet in my house, but I don't want to do it. I want to pay a professional to do it so that I can focus on something more important. So I think people get a little bit you know, sideways when it comes to should I create content, what kind of content do I create. And I don't want to go to continue to get further astray here, but if you're listening to this right now and you own your company, you should be on social sharing about your company every day, if at least a couple times a week, if not. Like, there is no better salesperson that you will ever have. You need to put yourself out there. You need to share content. Yes, I realize it is Yes, I realize it is super kind of embarrassing or whatever to be constantly putting content out. I struggle with this more than anybody, but you have to do it. It's just a piece where, like, once again, people are going to be attracted to the business because they know who the people are that make it work. And that's you. So this is another, probably, I don't know, we've maybe done 10 or 12 episodes. It's probably the 5th time I've called the people listening to start creating more content. So maybe this is the 5th time and you heard it and it's going to resonate.
