A company unified their sales and marketing on HubSpot after years of scattered communications. The move gave them real-time dashboards showing how marketing drives revenue, something the CFO and C-suite now watch constantly.
Sure. So I think the real game changer for us over the last year and a half— and, you know, Brian, feel free to hop in here— has been implementing HubSpot for us as a CRM, both for sales and marketing. So previously, our inbound and outbound communications had been, I would say, somewhat haphazard. So again, utilizing COVID as a catalyst to drive that digital transformation and really encouraging our executive committee to invest in a marketing technology stack, which has driven a brand transformation within the company and enabled us to use HubSpot very robustly to do all of our campaigns has been remarkable. And then from a KPI standpoint, our CFO and operations and, you know, C-suite level folks Love the dashboards, as does Brian. So we were able to have visibility 24/7 into how marketing is driving revenue.
