A payroll entrepreneur discovers that mentioning his industry at networking events triggers instant rejection. When he told a PR executive what he did, she shut him down immediately, even though he wasn't pitching her. The payroll business is a powder keg: people guard their existing vendors fiercely, making it nearly impossible to win new clients or convince them to switch.
of like everybody I would talk to would, they'd be like, what do you do? You'd go out and you'd start networking when you first start and you'd say payroll. And they would be like, I use Paychex. Like they'd get like hyper defensive. Like immediately it would be immediately, here's what I do. Like, like, don't talk to me about payroll. And because they're used to salespeople banging them over the head about payroll. And so the second you, I'll never forget this woman from a local PR firm. I can't, like, I can't even look her in the eyes now because of that. She asked me what I did at a networking event. And I told her, and then she immediately shot back with an objection on why she's not gonna do business with me. I was like, I didn't ask you to do business with me. I simply answered your question on what do I do? Like, chill out, lady. So anyway, so, so just know there's, there's your first like powder keg red flag of like what sort of industry you're getting into. People hold it near and dear oftentimes, and unhooking clients is 100 times harder than whatever you think it's gonna be. It's like
